--- title: "Schindler: search popularity in New Zealand" description: "Schindler makes and services lifts and escalators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/schindler" publisher: "Brandwave" --- # Schindler: search popularity in New Zealand Schindler makes and services lifts and escalators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Schindler - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among passenger lift brands**: 4.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Passenger lift brands | 4 | 4.3% | 40 | | Lifts and elevators | 6 | 5.1% | 40 | | Elevator service brands | 4 | 10.5% | 40 | - [Passenger lift brands](/demand/nz/categories/nz-passenger-lift-brands) - [Lifts and elevators](/demand/nz/categories/nz-lifts-and-elevators) - [Elevator service brands](/demand/nz/categories/nz-elevator-service-brands) ## Top passenger lift brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Schindler appeared in all four answers. Schindler is the second most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KONE | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Schindler | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Otis | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Mitsubishi Electric | 4th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about passenger lift brands - Asked ChatGPT "Which passenger lift brand should I buy in New Zealand?": 1. KONE, 2. Schindler - Asked ChatGPT "What are the best passenger lift brands in New Zealand?": 1. KONE, 2. Schindler, 3. Otis, 4. Mitsubishi Electric - Asked ChatGPT "What's the best passenger lift brand in New Zealand for a building?": 1. KONE, 2. Schindler, 3. Otis - Searched Google, AI Overview "elevator brands": 1. Otis, 2. KONE, 3. Schindler, 4. Mitsubishi Electric Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Schindler changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Schindler in New Zealand fell from 50 to 40. - Across the 12 months ending September 2026, Schindler’s share of searches among passenger lift brands in New Zealand decreased from 5.3% to 4.3%. - Across the 12 months ending September 2026, Schindler’s share of searches among passenger lift brands in New Zealand peaked at 5.4% in August 2026 and was lowest at 1.8% in November 2025. - Across the 12 months ending September 2026, Schindler’s share of searches among lifts and elevators in New Zealand decreased from 6.5% to 5.1%. - Across the 12 months ending September 2026, Schindler’s share of searches among lifts and elevators in New Zealand peaked at 6.5% in October 2025 and was lowest at 2.5% in November 2025. - Across the 12 months ending September 2026, Schindler’s share of searches among elevator service brands in New Zealand decreased from 12.5% to 10.5%. - Across the 12 months ending September 2026, Schindler’s share of searches among elevator service brands in New Zealand peaked at 12.5% in October 2025 and was lowest at 5.1% in November 2025. ## How did search popularity change for New Zealand passenger lift brands in September 2026? - In September 2026, Mitsubishi Electric gained share of searches among passenger lift brands in New Zealand, from 77.4% to 78.3%. - In September 2026, Schindler lost share of searches among passenger lift brands in New Zealand, from 5.4% to 4.3%. - Otis’ share of searches among passenger lift brands in New Zealand has gained ground for 3 months in a row, from 5.9% to 9.8% in September 2026. ## How did search popularity change for New Zealand lifts and elevators in September 2026? - In September 2026, TK Elevator gained share of searches among lifts and elevators in New Zealand, from 2.5% to 5.1%. - In September 2026, Powerglide Elevators gained share of searches among lifts and elevators in New Zealand, from 38% to 39.2%. - In September 2026, Vestner lost share of searches among lifts and elevators in New Zealand, from 11.4% to 8.9%. - In September 2026, Schindler lost share of searches among lifts and elevators in New Zealand, from 6.3% to 5.1%. - In September 2026, KONE rose from 5th to 4th among lifts and elevators in New Zealand. - Estimated monthly branded searches for Cremer Lifts in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026. ## How did search popularity change for New Zealand elevator service brands in September 2026? - In September 2026, Cremer Lifts gained share of searches among elevator service brands in New Zealand, from 42.5% to 44.7%. - In September 2026, Otis gained share of searches among elevator service brands in New Zealand, from 22.5% to 23.7%. - In September 2026, KONE gained share of searches among elevator service brands in New Zealand, from 17.5% to 18.4%. - In September 2026, Auckland Lifts lost share of searches among elevator service brands in New Zealand, from 5% to 2.6%. - In September 2026, Schindler lost share of searches among elevator service brands in New Zealand, from 12.5% to 10.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Passenger lift brands | 50 | 5.3% | 4 | | Nov 2025 | Passenger lift brands | 20 | 1.8% | 4 | | Dec 2025 | Passenger lift brands | 30 | 3.4% | 4 | | Jan 2026 | Passenger lift brands | 30 | 3.3% | 4 | | Feb 2026 | Passenger lift brands | 40 | 3.5% | 4 | | Mar 2026 | Passenger lift brands | 50 | 4.5% | 4 | | Apr 2026 | Passenger lift brands | 40 | 3.3% | 4 | | May 2026 | Passenger lift brands | 50 | 4.1% | 4 | | Jun 2026 | Passenger lift brands | 50 | 4.2% | 4 | | Jul 2026 | Passenger lift brands | 40 | 3.4% | 4 | | Aug 2026 | Passenger lift brands | 50 | 5.4% | 4 | | Sep 2026 | Passenger lift brands | 40 | 4.3% | 4 | | Oct 2025 | Lifts and elevators | 50 | 6.5% | 6 | | Nov 2025 | Lifts and elevators | 20 | 2.5% | 6 | | Dec 2025 | Lifts and elevators | 30 | 5.5% | 6 | | Jan 2026 | Lifts and elevators | 30 | 3.8% | 6 | | Feb 2026 | Lifts and elevators | 40 | 4.3% | 6 | | Mar 2026 | Lifts and elevators | 50 | 5.7% | 6 | | Apr 2026 | Lifts and elevators | 40 | 5.4% | 6 | | May 2026 | Lifts and elevators | 50 | 5.9% | 6 | | Jun 2026 | Lifts and elevators | 50 | 6.1% | 6 | | Jul 2026 | Lifts and elevators | 40 | 5.2% | 6 | | Aug 2026 | Lifts and elevators | 50 | 6.3% | 6 | | Sep 2026 | Lifts and elevators | 40 | 5.1% | 6 | | Oct 2025 | Elevator service brands | 50 | 12.5% | 4 | | Nov 2025 | Elevator service brands | 20 | 5.1% | 5 | | Dec 2025 | Elevator service brands | 30 | 9.4% | 4 | | Jan 2026 | Elevator service brands | 30 | 7.3% | 4 | | Feb 2026 | Elevator service brands | 40 | 7.7% | 4 | | Mar 2026 | Elevator service brands | 50 | 11.1% | 4 | | Apr 2026 | Elevator service brands | 40 | 10.5% | 4 | | May 2026 | Elevator service brands | 50 | 11.6% | 4 | | Jun 2026 | Elevator service brands | 50 | 11.6% | 4 | | Jul 2026 | Elevator service brands | 40 | 10.8% | 4 | | Aug 2026 | Elevator service brands | 50 | 12.5% | 4 | | Sep 2026 | Elevator service brands | 40 | 10.5% | 4 | ## How are Schindler’s branded searches counted? Brandwave collects information about searches that people make online using Schindler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “schindler nz” ## Which passenger lift brands compete with Schindler? - [Mitsubishi Electric](/demand/nz/brands/mitsubishi-electric): Head-to-head: /demand/nz/compare/mitsubishi-electric-vs-schindler - [Otis](/demand/nz/brands/otis): Head-to-head: /demand/nz/compare/otis-vs-schindler - [KONE](/demand/nz/brands/kone): Head-to-head: /demand/nz/compare/kone-vs-schindler ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Schindler: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/schindler This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/schindler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.