---
title: "Schick: search popularity and Share of Search in New Zealand"
description: "Schick makes razors or shavers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/schick"
publisher: "Brandwave"
---

# Schick: search popularity and Share of Search in New Zealand

Schick makes razors or shavers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Schick
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among shaver and razor brands**: 6.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Shaver and razor brands | 5 | 6.1% | 2.1K |

- [Shaver and razor brands](/demand/nz/categories/nz-shaver-and-razor-brands)

## How has branded search demand for Schick changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Schick in New Zealand rose from 1.4K to 2.1K.
- Across the 11 months ending August 2026, Schick’s estimated Share of Search among shaver and razor brands in New Zealand increased from 5.5% to 6.1%.
- Across the 11 months ending August 2026, Schick’s estimated Share of Search among shaver and razor brands in New Zealand peaked at 6.5% in March 2026 and was lowest at 4.5% in May 2026.

## How did search popularity change for New Zealand shaver and razor brands in August 2026?

- In August 2026, Wahl overtook Braun to rank 3rd among shaver and razor brands in New Zealand, at 10.1%.
- In August 2026, Philips gained estimated Share of Search among shaver and razor brands in New Zealand, from 56.8% to 57.4%.
- In August 2026, Gillette lost estimated Share of Search among shaver and razor brands in New Zealand, from 18.2% to 16.4%.
- In August 2026, Braun lost estimated Share of Search among shaver and razor brands in New Zealand, from 11% to 10%.
- Schick’s estimated Share of Search among shaver and razor brands in New Zealand has gained ground for 3 months in a row, from 4.5% to 6.1% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shaver and razor brands | 1.4K | 5.5% | 5 |
| Nov 2025 | Shaver and razor brands | 1.4K | 4.7% | 5 |
| Dec 2025 | Shaver and razor brands | 1.6K | 5% | 5 |
| Jan 2026 | Shaver and razor brands | 1.7K | 6.2% | 5 |
| Feb 2026 | Shaver and razor brands | 1.4K | 6% | 5 |
| Mar 2026 | Shaver and razor brands | 1.6K | 6.5% | 5 |
| Apr 2026 | Shaver and razor brands | 1.4K | 5% | 5 |
| May 2026 | Shaver and razor brands | 1.4K | 4.5% | 5 |
| Jun 2026 | Shaver and razor brands | 1.5K | 4.9% | 5 |
| Jul 2026 | Shaver and razor brands | 1.9K | 5.9% | 5 |
| Aug 2026 | Shaver and razor brands | 2.1K | 6.1% | 5 |
| Sep 2026 | Shaver and razor brands | — | — | — |

## How is Schick measured?

Brandwave collects information about searches that people make online using Schick’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “intuition razor schick”
- “lady schick razor”
- “schick hydro”
- “schick hydro 5”
- “schick hydro 5 blades”
- “schick hydro silk”
- “schick intuition razor”
- “schick razor”
- “schick razor blades”
- “schick razor blades quattro”
- “schick shaver”
- “schick trimmer”

## Which shaver and razor brands compete with Schick?

- [Philips](/demand/nz/brands/philips): Head-to-head: /demand/nz/compare/philips-vs-schick
- [Gillette](/demand/nz/brands/gillette): Head-to-head: /demand/nz/compare/gillette-vs-schick
- [Wahl](/demand/nz/brands/wahl): Head-to-head: /demand/nz/compare/schick-vs-wahl
- [Braun](/demand/nz/brands/braun): Head-to-head: /demand/nz/compare/braun-vs-schick

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Schick: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/schick

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/schick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.