---
title: "Scenic Hotel Group: search popularity and Share of Search in New Zealand"
description: "Scenic Hotel Group operates hotels in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/scenic-hotel-group"
publisher: "Brandwave"
---

# Scenic Hotel Group: search popularity and Share of Search in New Zealand

Scenic Hotel Group operates hotels in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Scenic Hotel Group
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hotel chains**: 2.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hotel chains | 8 | 2.4% | 2.3K |

- [Hotel chains](/demand/nz/categories/nz-hotel-chains)

## How has branded search demand for Scenic Hotel Group changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Scenic Hotel Group in New Zealand rose from 2.1K to 2.3K.
- Across the 11 months ending August 2026, Scenic Hotel Group’s estimated Share of Search among hotel chains in New Zealand held steady, from 2.2% to 2.4%.

## How did search popularity change for New Zealand hotel chains in August 2026?

- In August 2026, IHG gained estimated Share of Search among hotel chains in New Zealand, from 26.2% to 27.5%.
- In August 2026, Hilton gained estimated Share of Search among hotel chains in New Zealand, from 19.6% to 20.4%.
- In August 2026, Distinction Hotels gained estimated Share of Search among hotel chains in New Zealand, from 5.2% to 5.9%.
- In August 2026, Sudima Hotels lost estimated Share of Search among hotel chains in New Zealand, from 24.4% to 21.5%.
- In August 2026, Accor lost estimated Share of Search among hotel chains in New Zealand, from 9.5% to 9%.
- Estimated monthly branded searches for Heritage Hotels in New Zealand fell 20.9% over 11 measured months, from 5.7K to 4.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hotel chains | 2.1K | 2.2% | 8 |
| Nov 2025 | Hotel chains | 2.5K | 2.3% | 8 |
| Dec 2025 | Hotel chains | 2.4K | 2.4% | 8 |
| Jan 2026 | Hotel chains | 3K | 2.6% | 8 |
| Feb 2026 | Hotel chains | 2.5K | 2.4% | 8 |
| Mar 2026 | Hotel chains | 2.7K | 2.6% | 8 |
| Apr 2026 | Hotel chains | 2.2K | 2.3% | 8 |
| May 2026 | Hotel chains | 1.9K | 2% | 8 |
| Jun 2026 | Hotel chains | 1.6K | 1.9% | 8 |
| Jul 2026 | Hotel chains | 1.8K | 1.9% | 8 |
| Aug 2026 | Hotel chains | 2.3K | 2.4% | 8 |
| Sep 2026 | Hotel chains | — | — | — |

## How is Scenic Hotel Group measured?

Brandwave collects information about searches that people make online using Scenic Hotel Group’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “scenic hotel”
- “scenic hotel auckland”
- “scenic hotel group”
- “scenic hotel group auckland”
- “scenic hotel group near me”
- “scenic hotel group nz”
- “scenic hotel nz”
- “scenichotelgroup”
- “scenichotelgroup co nz”

## Which hotel chains compete with Scenic Hotel Group?

- [IHG](/demand/nz/brands/ihg)
- [Sudima Hotels](/demand/nz/brands/sudima-hotels)
- [Hilton](/demand/nz/brands/hilton)
- [Accor](/demand/nz/brands/accor): Head-to-head: /demand/nz/compare/accor-vs-scenic-hotel-group
- [Millennium Hotels](/demand/nz/brands/millennium-hotels): Head-to-head: /demand/nz/compare/millennium-hotels-vs-scenic-hotel-group
- [Distinction Hotels](/demand/nz/brands/distinction-hotels): Head-to-head: /demand/nz/compare/distinction-hotels-vs-scenic-hotel-group
- [Heritage Hotels](/demand/nz/brands/heritage-hotels): Head-to-head: /demand/nz/compare/heritage-hotels-vs-scenic-hotel-group
- [Quest Apartment Hotels](/demand/nz/brands/quest-apartment-hotels): Head-to-head: /demand/nz/compare/quest-apartment-hotels-vs-scenic-hotel-group

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Scenic Hotel Group: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/scenic-hotel-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/scenic-hotel-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.