--- title: "SCARPA: search popularity in New Zealand" description: "SCARPA offers footwear for hiking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/scarpa" publisher: "Brandwave" --- # SCARPA: search popularity in New Zealand SCARPA offers footwear for hiking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SCARPA - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among boot brands**: 0.16% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Boot brands | 10 | 0.16% | 170 | | Hiking footwear brands | 4 | 8% | 2.1K | | Walking boot brands | 6 | 0.94% | 170 | | Climbing shoes brands | 3 | 5.8% | 210 | - [Boot brands](/demand/nz/categories/nz-boot-brands) - [Hiking footwear brands](/demand/nz/categories/nz-hiking-footwear-brands) - [Walking boot brands](/demand/nz/categories/nz-walking-boot-brands) - [Climbing shoes brands](/demand/nz/categories/nz-climbing-shoes-brands) ## Top boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SCARPA did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blundstone | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | John Bull | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Steel Blue | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Timberland | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Redback | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | R.M.Williams | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Dr. Martens | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Merrell | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | UGG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SCARPA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about boot brands - Asked ChatGPT "Which boot brand should I buy in New Zealand?": 1. Blundstone, 2. Redback, 3. John Bull, 4. Timberland - Asked ChatGPT "What are the best boot brands in New Zealand?": 1. Blundstone, 2. John Bull, 3. Steel Blue, 4. Timberland, 5. Dr. Martens, 6. R.M.Williams - Asked ChatGPT "What's the best boot brand in New Zealand for everyday wear?": 1. Blundstone, 2. Redback, 3. Dr. Martens, 4. Timberland - Searched Google, AI Overview "work boots nz": 1. Steel Blue, 2. Blundstone, 3. John Bull - Searched Google, AI Overview "men's boots nz": 1. R.M.Williams, 2. Blundstone, 3. Timberland, 4. Merrell Not named in any answer: UGG and SCARPA. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for SCARPA changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for SCARPA in New Zealand fell from 2.8K to 2.3K. - Across the 12 months ending September 2026, SCARPA’s share of searches among boot brands in New Zealand held steady, from 0.14% to 0.16%. - Across the 12 months ending September 2026, SCARPA’s share of searches among hiking footwear brands in New Zealand decreased from 9.7% to 8%. - Across the 12 months ending September 2026, SCARPA’s share of searches among hiking footwear brands in New Zealand peaked at 9.7% in October 2025 and was lowest at 5.5% in December 2025. - Across the 12 months ending September 2026, SCARPA’s share of searches among walking boot brands in New Zealand held steady, from 0.78% to 0.94%. - Across the 12 months ending September 2026, SCARPA’s share of searches among climbing shoes brands in New Zealand decreased from 6.4% to 5.8%. - Across the 12 months ending September 2026, SCARPA’s share of searches among climbing shoes brands in New Zealand peaked at 6.4% in October 2025 and was lowest at 3.8% in December 2025. ## How did search popularity change for New Zealand boot brands in September 2026? - In September 2026, Dr. Martens gained share of searches among boot brands in New Zealand, from 17.5% to 21%. - In September 2026, Merrell gained share of searches among boot brands in New Zealand, from 5.2% to 6.4%. - In September 2026, Blundstone gained share of searches among boot brands in New Zealand, from 9.1% to 10.2%. - In September 2026, UGG lost share of searches among boot brands in New Zealand, from 40.2% to 33.5%. - Timberland’s share of searches among boot brands in New Zealand has gained ground for 3 months in a row, from 10.5% to 13.5% in September 2026. - Estimated monthly branded searches for Redback in New Zealand rose 48.6% over 12 measured months, from 370 to 550 in September 2026. ## How did search popularity change for New Zealand hiking footwear brands in September 2026? - In September 2026, Merrell gained share of searches among hiking footwear brands in New Zealand, from 11.5% to 13.1%. - In September 2026, Salomon gained share of searches among hiking footwear brands in New Zealand, from 17.6% to 19.2%. - In September 2026, HOKA lost share of searches among hiking footwear brands in New Zealand, from 45.4% to 44.1%. - In September 2026, La Sportiva lost share of searches among hiking footwear brands in New Zealand, from 6.2% to 4.9%. - Estimated monthly branded searches for LOWA in New Zealand rose 11.1% over 12 measured months, from 810 to 900 in September 2026. - Estimated monthly branded searches for SCARPA in New Zealand fell 18.2% over 12 measured months, from 2.6K to 2.1K in September 2026. ## How did search popularity change for New Zealand walking boot brands in September 2026? - In September 2026, Merrell gained share of searches among walking boot brands in New Zealand, from 17% to 19.3%. - In September 2026, HOKA lost share of searches among walking boot brands in New Zealand, from 67% to 64.9%. - LOWA’s share of searches among walking boot brands in New Zealand has gained ground for 3 months in a row, from 3.6% to 4.2% in September 2026. - Estimated monthly branded searches for Salomon in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. - Estimated monthly branded searches for SCARPA in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026. - Estimated monthly branded searches for Meindl in New Zealand fell 16.7% over 12 measured months, from 120 to 100 in September 2026. ## How did search popularity change for New Zealand climbing shoes brands in September 2026? - In September 2026, Black Diamond gained share of searches among climbing shoes brands in New Zealand, from 49.2% to 52.5%. - In September 2026, Evolv gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%. - In September 2026, Five Ten gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%. - In September 2026, Tenaya gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%. - In September 2026, La Sportiva lost share of searches among climbing shoes brands in New Zealand, from 41.5% to 35.9%. - Estimated monthly branded searches for SCARPA in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Boot brands | 140 | 0.14% | 10 | | Nov 2025 | Boot brands | 140 | 0.11% | 10 | | Dec 2025 | Boot brands | 110 | 0.08% | 10 | | Jan 2026 | Boot brands | 140 | 0.13% | 10 | | Feb 2026 | Boot brands | 110 | 0.12% | 10 | | Mar 2026 | Boot brands | 210 | 0.18% | 10 | | Apr 2026 | Boot brands | 210 | 0.16% | 10 | | May 2026 | Boot brands | 210 | 0.14% | 10 | | Jun 2026 | Boot brands | 170 | 0.13% | 10 | | Jul 2026 | Boot brands | 210 | 0.16% | 10 | | Aug 2026 | Boot brands | 170 | 0.13% | 10 | | Sep 2026 | Boot brands | 170 | 0.16% | 10 | | Oct 2025 | Hiking footwear brands | 2.6K | 9.7% | 4 | | Nov 2025 | Hiking footwear brands | 2.1K | 6.2% | 5 | | Dec 2025 | Hiking footwear brands | 1.7K | 5.5% | 5 | | Jan 2026 | Hiking footwear brands | 2.1K | 6.8% | 4 | | Feb 2026 | Hiking footwear brands | 2K | 7.6% | 4 | | Mar 2026 | Hiking footwear brands | 2.1K | 8.4% | 4 | | Apr 2026 | Hiking footwear brands | 2.1K | 7.6% | 4 | | May 2026 | Hiking footwear brands | 1.9K | 7.4% | 4 | | Jun 2026 | Hiking footwear brands | 1.5K | 6% | 5 | | Jul 2026 | Hiking footwear brands | 1.9K | 6.9% | 5 | | Aug 2026 | Hiking footwear brands | 2.1K | 8.1% | 4 | | Sep 2026 | Hiking footwear brands | 2.1K | 8% | 4 | | Oct 2025 | Walking boot brands | 140 | 0.78% | 6 | | Nov 2025 | Walking boot brands | 140 | 0.58% | 6 | | Dec 2025 | Walking boot brands | 110 | 0.47% | 7 | | Jan 2026 | Walking boot brands | 140 | 0.66% | 6 | | Feb 2026 | Walking boot brands | 110 | 0.57% | 6 | | Mar 2026 | Walking boot brands | 210 | 1.2% | 6 | | Apr 2026 | Walking boot brands | 210 | 1% | 6 | | May 2026 | Walking boot brands | 210 | 1.2% | 6 | | Jun 2026 | Walking boot brands | 170 | 1% | 6 | | Jul 2026 | Walking boot brands | 210 | 1.1% | 6 | | Aug 2026 | Walking boot brands | 170 | 0.97% | 6 | | Sep 2026 | Walking boot brands | 170 | 0.94% | 6 | | Oct 2025 | Climbing shoes brands | 170 | 6.4% | 3 | | Nov 2025 | Climbing shoes brands | 140 | 5.4% | 3 | | Dec 2025 | Climbing shoes brands | 110 | 3.8% | 3 | | Jan 2026 | Climbing shoes brands | 140 | 4.8% | 3 | | Feb 2026 | Climbing shoes brands | 110 | 4.2% | 3 | | Mar 2026 | Climbing shoes brands | 170 | 5.8% | 3 | | Apr 2026 | Climbing shoes brands | 140 | 4.8% | 3 | | May 2026 | Climbing shoes brands | 210 | 6.3% | 3 | | Jun 2026 | Climbing shoes brands | 170 | 5.3% | 3 | | Jul 2026 | Climbing shoes brands | 170 | 5.3% | 3 | | Aug 2026 | Climbing shoes brands | 210 | 5.4% | 3 | | Sep 2026 | Climbing shoes brands | 210 | 5.8% | 3 | ## How are SCARPA’s branded searches counted? Brandwave collects information about searches that people make online using SCARPA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “scarpa boots nz” - “scarpa climbing shoes” - “scarpa hiking boots nz” - “scarpa nz” ## Which boot brands compete with SCARPA? - [UGG](/demand/nz/brands/ugg) - [Dr. Martens](/demand/nz/brands/dr-martens) - [Timberland](/demand/nz/brands/timberland) - [R.M.Williams](/demand/nz/brands/r-m-williams) - [Blundstone](/demand/nz/brands/blundstone): Head-to-head: /demand/nz/compare/blundstone-vs-scarpa - [Merrell](/demand/nz/brands/merrell): Head-to-head: /demand/nz/compare/merrell-vs-scarpa - [John Bull](/demand/nz/brands/john-bull): Head-to-head: /demand/nz/compare/john-bull-vs-scarpa - [Steel Blue](/demand/nz/brands/steel-blue): Head-to-head: /demand/nz/compare/scarpa-vs-steel-blue - [Redback](/demand/nz/brands/redback): Head-to-head: /demand/nz/compare/redback-vs-scarpa ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "SCARPA: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/scarpa This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/scarpa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.