---
title: "Scapegrace: search popularity and Share of Search in New Zealand"
description: "Scapegrace is a gin brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/scapegrace"
publisher: "Brandwave"
---

# Scapegrace: search popularity and Share of Search in New Zealand

Scapegrace is a gin brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Scapegrace
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among gin brands**: 19%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gin brands | 3 | 19% | 2.3K |

- [Gin brands](/demand/nz/categories/nz-gin-brands)

## How has branded search demand for Scapegrace changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Scapegrace in New Zealand fell from 3K to 2.3K.
- Across the 11 months ending August 2026, Scapegrace’s estimated Share of Search among gin brands in New Zealand decreased from 23.2% to 19%.
- Across the 11 months ending August 2026, Scapegrace’s estimated Share of Search among gin brands in New Zealand peaked at 25.3% in November 2025 and was lowest at 19% in August 2026.
- Across the 11 months ending August 2026, Scapegrace fell from 2nd to 3rd among gin brands in New Zealand.

## How did search popularity change for New Zealand gin brands in August 2026?

- In August 2026, Four Pillars gained estimated Share of Search among gin brands in New Zealand, from 3% to 4%.
- In August 2026, Gordon's gained estimated Share of Search among gin brands in New Zealand, from 24% to 24.6%.
- In August 2026, Roku Gin lost estimated Share of Search among gin brands in New Zealand, from 9.1% to 8.3%.
- In August 2026, Bombay Sapphire lost estimated Share of Search among gin brands in New Zealand, from 19.9% to 19.3%.
- Scapegrace’s estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 20.1% to 19% in August 2026.
- Hendrick's’ estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 8.6% to 7.9% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gin brands | 3K | 23.2% | 2 |
| Nov 2025 | Gin brands | 3.6K | 25.3% | 1 |
| Dec 2025 | Gin brands | 5.4K | 23.4% | 1 |
| Jan 2026 | Gin brands | 3K | 23.2% | 1 |
| Feb 2026 | Gin brands | 2.3K | 23% | 1 |
| Mar 2026 | Gin brands | 2.4K | 21.2% | 2 |
| Apr 2026 | Gin brands | 2.2K | 20.8% | 3 |
| May 2026 | Gin brands | 2.3K | 20.1% | 3 |
| Jun 2026 | Gin brands | 2K | 19.7% | 3 |
| Jul 2026 | Gin brands | 2.2K | 19.1% | 3 |
| Aug 2026 | Gin brands | 2.3K | 19% | 3 |
| Sep 2026 | Gin brands | — | — | — |

## How is Scapegrace measured?

Brandwave collects information about searches that people make online using Scapegrace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “scapegrace”
- “scapegrace gin”
- “scapegrace near me”
- “scapegrace new zealand”
- “scapegrace nz”

## Which gin brands compete with Scapegrace?

- [Gordon's](/demand/nz/brands/gordons): Head-to-head: /demand/nz/compare/gordons-vs-scapegrace
- [Bombay Sapphire](/demand/nz/brands/bombay-sapphire): Head-to-head: /demand/nz/compare/bombay-sapphire-vs-scapegrace
- [Tanqueray](/demand/nz/brands/tanqueray): Head-to-head: /demand/nz/compare/scapegrace-vs-tanqueray
- [Roku Gin](/demand/nz/brands/roku-gin): Head-to-head: /demand/nz/compare/roku-gin-vs-scapegrace
- [Hendrick's](/demand/nz/brands/hendricks): Head-to-head: /demand/nz/compare/hendricks-vs-scapegrace
- [Four Pillars](/demand/nz/brands/four-pillars)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Scapegrace: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/scapegrace

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/scapegrace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.