---
title: "SBA: search popularity and Share of Search in New Zealand"
description: "SBA provides accounting and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/sba"
publisher: "Brandwave"
---

# SBA: search popularity and Share of Search in New Zealand

SBA provides accounting and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: SBA
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among auckland accounting firms**: 88.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Auckland accounting firms | 1 | 88.6% | 2.3K |
| Christchurch accounting firms | 1 | 86.2% | 2.3K |
| Hamilton accounting firms | 1 | 87.9% | 2.3K |
| Palmerston North accounting firms | 2 | 35.6% | 2.3K |
| Tauranga accounting firms | 1 | 79.5% | 2.3K |
| Wellington accounting firms | 1 | 97% | 2.3K |

- [Auckland accounting firms](/demand/nz/categories/nz-auckland-accounting-firms)
- [Christchurch accounting firms](/demand/nz/categories/nz-christchurch-accounting-firms)
- [Hamilton accounting firms](/demand/nz/categories/nz-hamilton-accounting-firms)
- [Palmerston North accounting firms](/demand/nz/categories/nz-palmerston-north-accounting-firms)
- [Tauranga accounting firms](/demand/nz/categories/nz-tauranga-accounting-firms)
- [Wellington accounting firms](/demand/nz/categories/nz-wellington-accounting-firms)

## How has branded search demand for SBA changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for SBA in New Zealand rose from 2K to 2.3K.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among auckland accounting firms in New Zealand decreased from 94.7% to 88.6%.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among auckland accounting firms in New Zealand peaked at 96.3% in June 2026 and was lowest at 88.6% in August 2026.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among christchurch accounting firms in New Zealand increased from 83.5% to 86.2%.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among christchurch accounting firms in New Zealand peaked at 87.3% in June 2026 and was lowest at 82.4% in November 2025.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among hamilton accounting firms in New Zealand decreased from 94.7% to 87.9%.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among hamilton accounting firms in New Zealand peaked at 96.2% in July 2026 and was lowest at 87.9% in August 2026.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among palmerston north accounting firms in New Zealand increased from 34.4% to 35.6%.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among palmerston north accounting firms in New Zealand peaked at 40.6% in June 2026 and was lowest at 30.2% in December 2025.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among tauranga accounting firms in New Zealand peaked at 81.2% in January 2026 and was lowest at 76.2% in March 2026.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among wellington accounting firms in New Zealand peaked at 97.2% in March 2026 and was lowest at 92.7% in January 2026.

## How did search popularity change for New Zealand auckland accounting firms in August 2026?

- In August 2026, Auctus gained estimated Share of Search among auckland accounting firms in New Zealand, from 2.9% to 10.2%.
- In August 2026, SBA lost estimated Share of Search among auckland accounting firms in New Zealand, from 96.2% to 88.6%.

## How did search popularity change for New Zealand christchurch accounting firms in August 2026?

- In August 2026, Rodgers & Co gained estimated Share of Search among christchurch accounting firms in New Zealand, from 7.4% to 8%.
- In August 2026, Sidekick lost estimated Share of Search among christchurch accounting firms in New Zealand, from 4.8% to 4.2%.
- Estimated monthly branded searches for Nextstep Accountants in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
- Estimated monthly branded searches for SBA in New Zealand rose 13.6% over 11 measured months, from 2K to 2.3K in August 2026.

## How did search popularity change for New Zealand hamilton accounting firms in August 2026?

- In August 2026, Auctus gained estimated Share of Search among hamilton accounting firms in New Zealand, from 2.9% to 10.2%.
- In August 2026, Hayward & Co gained estimated Share of Search among hamilton accounting firms in New Zealand, from 0.96% to 2%.
- In August 2026, SBA lost estimated Share of Search among hamilton accounting firms in New Zealand, from 96.2% to 87.9%.

## How did search popularity change for New Zealand palmerston north accounting firms in August 2026?

- In August 2026, SBA gained estimated Share of Search among palmerston north accounting firms in New Zealand, from 34.8% to 35.6%.
- In August 2026, BDO lost estimated Share of Search among palmerston north accounting firms in New Zealand, from 59.9% to 59%.
- Estimated monthly branded searches for AllanMcNeill in New Zealand rose 28.6% over 11 measured months, from 140 to 180 in August 2026.
- Estimated monthly branded searches for ONLA Advisory & Accounting in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.
- Estimated monthly branded searches for Cochrane Accountants in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.

## How did search popularity change for New Zealand tauranga accounting firms in August 2026?

- In August 2026, SBA gained estimated Share of Search among tauranga accounting firms in New Zealand, from 78.7% to 79.5%.
- In August 2026, Ingham Mora lost estimated Share of Search among tauranga accounting firms in New Zealand, from 14.6% to 13.8%.
- PKF Tauranga’s estimated Share of Search among tauranga accounting firms in New Zealand has gained ground for 3 months in a row, from 3.9% to 6% in August 2026.

## How did search popularity change for New Zealand wellington accounting firms in August 2026?

- In August 2026, SBA gained estimated Share of Search among wellington accounting firms in New Zealand, from 96.2% to 97%.
- In August 2026, Nest Accounting lost estimated Share of Search among wellington accounting firms in New Zealand, from 1.4% to 0.86%.
- MTM Accounting’s estimated Share of Search among wellington accounting firms in New Zealand has lost ground for 3 months in a row, from 3.4% to 2.2% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auckland accounting firms | 2K | 94.7% | 1 |
| Nov 2025 | Auckland accounting firms | 1.8K | 94.2% | 1 |
| Dec 2025 | Auckland accounting firms | 1.4K | 94.4% | 1 |
| Jan 2026 | Auckland accounting firms | 1.9K | 95.5% | 1 |
| Feb 2026 | Auckland accounting firms | 2K | 95.1% | 1 |
| Mar 2026 | Auckland accounting firms | 2.4K | 92% | 1 |
| Apr 2026 | Auckland accounting firms | 2.2K | 95.3% | 1 |
| May 2026 | Auckland accounting firms | 2.2K | 95.7% | 1 |
| Jun 2026 | Auckland accounting firms | 2.6K | 96.3% | 1 |
| Jul 2026 | Auckland accounting firms | 2K | 96.2% | 1 |
| Aug 2026 | Auckland accounting firms | 2.3K | 88.6% | 1 |
| Sep 2026 | Auckland accounting firms | — | — | — |
| Oct 2025 | Christchurch accounting firms | 2K | 83.5% | 1 |
| Nov 2025 | Christchurch accounting firms | 1.8K | 82.4% | 1 |
| Dec 2025 | Christchurch accounting firms | 1.4K | 82.4% | 1 |
| Jan 2026 | Christchurch accounting firms | 1.9K | 86% | 1 |
| Feb 2026 | Christchurch accounting firms | 2K | 84.8% | 1 |
| Mar 2026 | Christchurch accounting firms | 2.4K | 85.1% | 1 |
| Apr 2026 | Christchurch accounting firms | 2.2K | 85.1% | 1 |
| May 2026 | Christchurch accounting firms | 2.2K | 83.6% | 1 |
| Jun 2026 | Christchurch accounting firms | 2.6K | 87.3% | 1 |
| Jul 2026 | Christchurch accounting firms | 2K | 86.6% | 1 |
| Aug 2026 | Christchurch accounting firms | 2.3K | 86.2% | 1 |
| Sep 2026 | Christchurch accounting firms | — | — | — |
| Oct 2025 | Hamilton accounting firms | 2K | 94.7% | 1 |
| Nov 2025 | Hamilton accounting firms | 1.8K | 94.2% | 1 |
| Dec 2025 | Hamilton accounting firms | 1.4K | 94.4% | 1 |
| Jan 2026 | Hamilton accounting firms | 1.9K | 96% | 1 |
| Feb 2026 | Hamilton accounting firms | 2K | 95.1% | 1 |
| Mar 2026 | Hamilton accounting firms | 2.4K | 91.6% | 1 |
| Apr 2026 | Hamilton accounting firms | 2.2K | 95.3% | 1 |
| May 2026 | Hamilton accounting firms | 2.2K | 95.7% | 1 |
| Jun 2026 | Hamilton accounting firms | 2.6K | 96% | 1 |
| Jul 2026 | Hamilton accounting firms | 2K | 96.2% | 1 |
| Aug 2026 | Hamilton accounting firms | 2.3K | 87.9% | 1 |
| Sep 2026 | Hamilton accounting firms | — | — | — |
| Oct 2025 | Palmerston North accounting firms | 2K | 34.4% | 2 |
| Nov 2025 | Palmerston North accounting firms | 1.8K | 30.7% | 2 |
| Dec 2025 | Palmerston North accounting firms | 1.4K | 30.2% | 2 |
| Jan 2026 | Palmerston North accounting firms | 1.9K | 38.2% | 2 |
| Feb 2026 | Palmerston North accounting firms | 2K | 33.4% | 2 |
| Mar 2026 | Palmerston North accounting firms | 2.4K | 30.7% | 2 |
| Apr 2026 | Palmerston North accounting firms | 2.2K | 38% | 2 |
| May 2026 | Palmerston North accounting firms | 2.2K | 36% | 2 |
| Jun 2026 | Palmerston North accounting firms | 2.6K | 40.6% | 2 |
| Jul 2026 | Palmerston North accounting firms | 2K | 34.8% | 2 |
| Aug 2026 | Palmerston North accounting firms | 2.3K | 35.6% | 2 |
| Sep 2026 | Palmerston North accounting firms | — | — | — |
| Oct 2025 | Tauranga accounting firms | 2K | 79.2% | 1 |
| Nov 2025 | Tauranga accounting firms | 1.8K | 78.1% | 1 |
| Dec 2025 | Tauranga accounting firms | 1.4K | 77.3% | 1 |
| Jan 2026 | Tauranga accounting firms | 1.9K | 81.2% | 1 |
| Feb 2026 | Tauranga accounting firms | 2K | 79.7% | 1 |
| Mar 2026 | Tauranga accounting firms | 2.4K | 76.2% | 1 |
| Apr 2026 | Tauranga accounting firms | 2.2K | 78% | 1 |
| May 2026 | Tauranga accounting firms | 2.2K | 79.4% | 1 |
| Jun 2026 | Tauranga accounting firms | 2.6K | 80.3% | 1 |
| Jul 2026 | Tauranga accounting firms | 2K | 78.7% | 1 |
| Aug 2026 | Tauranga accounting firms | 2.3K | 79.5% | 1 |
| Sep 2026 | Tauranga accounting firms | — | — | — |
| Oct 2025 | Wellington accounting firms | 2K | 96.6% | 1 |
| Nov 2025 | Wellington accounting firms | 1.8K | 95.2% | 1 |
| Dec 2025 | Wellington accounting firms | 1.4K | 93.8% | 1 |
| Jan 2026 | Wellington accounting firms | 1.9K | 92.7% | 1 |
| Feb 2026 | Wellington accounting firms | 2K | 94.2% | 1 |
| Mar 2026 | Wellington accounting firms | 2.4K | 97.2% | 1 |
| Apr 2026 | Wellington accounting firms | 2.2K | 95.3% | 1 |
| May 2026 | Wellington accounting firms | 2.2K | 95.3% | 1 |
| Jun 2026 | Wellington accounting firms | 2.6K | 96.7% | 1 |
| Jul 2026 | Wellington accounting firms | 2K | 96.2% | 1 |
| Aug 2026 | Wellington accounting firms | 2.3K | 97% | 1 |
| Sep 2026 | Wellington accounting firms | — | — | — |

## How is SBA measured?

Brandwave collects information about searches that people make online using SBA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sba accounting”
- “sba accounting browns bay”
- “sba accounting palmerston north”
- “sba accounting services”
- “sba albany”
- “sba ashburton”
- “sba auckland”
- “sba avondale”
- “sba barrington”
- “sba birkenhead”
- “sba blenheim”
- “sba browns bay”
- “sba burnside”
- “sba cambridge”
- “sba ellerslie”
- “sba ferrymead”
- “sba flat bush”
- “sba glenfield”
- “sba hamilton”
- “sba hawera”
- “sba henderson”
- “sba hibiscus coast”
- “sba hobsonville”
- “sba hornby”
- “sba howick”
- “sba karaka”
- “sba kilbirnie”
- “sba lower hutt”
- “sba manukau”
- “sba milford”
- “sba mt eden”
- “sba mt roskill”
- “sba nelson”
- “sba new brighton”
- “sba new lynn”
- “sba new zealand”
- “sba newmarket”
- “sba nz”
- “sba onehunga”
- “sba opawa”
- “sba pakuranga”
- “sba palmerston north”
- “sba panmure”
- “sba papakura”
- “sba papanui”
- “sba papatoetoe”
- “sba petone”
- “sba ponsonby”
- “sba porirua”
- “sba pukekohe”
- “sba remuera”
- “sba riccarton”
- “sba rolleston”
- “sba shirley”
- “sba silverdale”
- “sba small business accounting”
- “sba stratford”
- “sba sydenham”
- “sba takanini”
- “sba takapuna”
- “sba taradale”
- “sba taranaki”
- “sba tauranga”
- “sba tax”
- “sba te atatu”
- “sba thames”
- “sba timaru”
- “sba wanganui”
- “sba warkworth”
- “sba.co.nz”

## Which auckland accounting firms compete with SBA?

- [Auctus](/demand/nz/brands/auctus): Head-to-head: /demand/nz/compare/auctus-vs-sba
- [Accounting Plus Solutions](/demand/nz/brands/accounting-plus-solutions): Head-to-head: /demand/nz/compare/accounting-plus-solutions-vs-sba

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "SBA: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sba

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.