---
title: "SAXX: search popularity and Share of Search in New Zealand"
description: "SAXX is an underwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/saxx"
publisher: "Brandwave"
---

# SAXX: search popularity and Share of Search in New Zealand

SAXX is an underwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: SAXX
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among underwear brands**: 0.39%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Underwear brands | 5 | 0.39% | 170 |

- [Underwear brands](/demand/nz/categories/nz-mens-underwear-brands)

## How has branded search demand for SAXX changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for SAXX in New Zealand rose from 120 to 170.
- Across the 11 months ending August 2026, SAXX’s estimated Share of Search among underwear brands in New Zealand held steady, from 0.3% to 0.39%.

## How did search popularity change for New Zealand underwear brands in August 2026?

- In August 2026, Bonds gained estimated Share of Search among underwear brands in New Zealand, from 13.4% to 17.7%.
- In August 2026, Jockey gained estimated Share of Search among underwear brands in New Zealand, from 2.7% to 3.2%.
- In August 2026, Calvin Klein lost estimated Share of Search among underwear brands in New Zealand, from 82.8% to 78.1%.
- Estimated monthly branded searches for SAXX in New Zealand rose 41.7% over 11 measured months, from 120 to 170 in August 2026.
- Estimated monthly branded searches for Step One in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.
- Estimated monthly branded searches for Tommy John in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Underwear brands | 120 | 0.3% | 5 |
| Nov 2025 | Underwear brands | 170 | 0.26% | 5 |
| Dec 2025 | Underwear brands | 150 | 0.23% | 5 |
| Jan 2026 | Underwear brands | 130 | 0.28% | 5 |
| Feb 2026 | Underwear brands | 130 | 0.34% | 5 |
| Mar 2026 | Underwear brands | 160 | 0.32% | 4 |
| Apr 2026 | Underwear brands | 110 | 0.24% | 5 |
| May 2026 | Underwear brands | 180 | 0.36% | 5 |
| Jun 2026 | Underwear brands | 120 | 0.24% | 6 |
| Jul 2026 | Underwear brands | 160 | 0.34% | 5 |
| Aug 2026 | Underwear brands | 170 | 0.39% | 5 |
| Sep 2026 | Underwear brands | — | — | — |

## How is SAXX measured?

Brandwave collects information about searches that people make online using SAXX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “saxx”
- “saxx boxers”
- “saxx briefs”
- “saxx near me”
- “saxx nz”

## Which underwear brands compete with SAXX?

- [Calvin Klein](/demand/nz/brands/calvin-klein): Head-to-head: /demand/nz/compare/calvin-klein-vs-saxx
- [Bonds](/demand/nz/brands/bonds): Head-to-head: /demand/nz/compare/bonds-vs-saxx
- [Jockey](/demand/nz/brands/jockey): Head-to-head: /demand/nz/compare/jockey-vs-saxx
- [Step One](/demand/nz/brands/step-one): Head-to-head: /demand/nz/compare/saxx-vs-step-one
- [Tommy John](/demand/nz/brands/tommy-john): Head-to-head: /demand/nz/compare/saxx-vs-tommy-john

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "SAXX: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/saxx

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/saxx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.