---
title: "Sawmill: search popularity and Share of Search in New Zealand"
description: "An independent New Zealand brewery producing craft beer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/sawmill"
publisher: "Brandwave"
---

# Sawmill: search popularity and Share of Search in New Zealand

An independent New Zealand brewery producing craft beer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sawmill
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among craft beer brands**: 6.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| craft beer brands | 6 | 6.3% | 1.5K |

- [New Zealand craft beer brands](/demand/nz/categories/nz-craft-beer-brands)

## How has branded search demand for Sawmill changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sawmill in New Zealand fell from 2.2K to 1.5K.
- Across the 11 months ending August 2026, Sawmill’s estimated Share of Search among craft beer brands in New Zealand decreased from 8.4% to 6.3%.
- Across the 11 months ending August 2026, Sawmill’s estimated Share of Search among craft beer brands in New Zealand peaked at 10.8% in January 2026 and was lowest at 6.3% in August 2026.
- Across the 11 months ending August 2026, Sawmill fell from 5th to 6th among craft beer brands in New Zealand.

## How did search popularity change for New Zealand craft beer brands in August 2026?

- In August 2026, Panhead overtook Garage Project to take the highest estimated Share of Search among craft beer brands in New Zealand, at 23.7%.
- In August 2026, Garage Project gained estimated Share of Search among craft beer brands in New Zealand, from 19.4% to 20.1%.
- In August 2026, Emerson's lost estimated Share of Search among craft beer brands in New Zealand, from 26.3% to 22.2%.
- In August 2026, Sawmill lost estimated Share of Search among craft beer brands in New Zealand, from 7.3% to 6.3%.
- In August 2026, Behemoth Brewing lost estimated Share of Search among craft beer brands in New Zealand, from 7.7% to 6.9%.
- Estimated monthly branded searches for Parrotdog in New Zealand fell 30.1% over 11 measured months, from 5.6K to 3.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | craft beer brands | 2.2K | 8.4% | 5 |
| Nov 2025 | craft beer brands | 2.3K | 7.8% | 5 |
| Dec 2025 | craft beer brands | 3.3K | 10% | 5 |
| Jan 2026 | craft beer brands | 3.2K | 10.8% | 6 |
| Feb 2026 | craft beer brands | 2.1K | 8.8% | 5 |
| Mar 2026 | craft beer brands | 2.2K | 8.9% | 5 |
| Apr 2026 | craft beer brands | 2.1K | 10.3% | 5 |
| May 2026 | craft beer brands | 1.8K | 8.4% | 5 |
| Jun 2026 | craft beer brands | 1.5K | 6.9% | 6 |
| Jul 2026 | craft beer brands | 1.5K | 7.3% | 6 |
| Aug 2026 | craft beer brands | 1.5K | 6.3% | 6 |
| Sep 2026 | craft beer brands | — | — | — |

## How is Sawmill measured?

Brandwave collects information about searches that people make online using Sawmill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sawmill beer”
- “sawmill brewery”
- “sawmill brewing”

## Which craft beer brands compete with Sawmill?

- [Panhead](/demand/nz/brands/panhead)
- [Emerson's](/demand/nz/brands/emersons)
- [Garage Project](/demand/nz/brands/garage-project): Head-to-head: /demand/nz/compare/garage-project-vs-sawmill
- [Parrotdog](/demand/nz/brands/parrotdog): Head-to-head: /demand/nz/compare/parrotdog-vs-sawmill
- [Behemoth Brewing](/demand/nz/brands/behemoth-brewing): Head-to-head: /demand/nz/compare/behemoth-brewing-vs-sawmill
- [Tuatara](/demand/nz/brands/tuatara): Head-to-head: /demand/nz/compare/sawmill-vs-tuatara
- [Liberty Brewing](/demand/nz/brands/liberty-brewing): Head-to-head: /demand/nz/compare/liberty-brewing-vs-sawmill

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sawmill: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sawmill

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sawmill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.