--- title: "Savlon: search popularity in New Zealand" description: "Savlon makes antiseptics and first aid. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/savlon" publisher: "Brandwave" --- # Savlon: search popularity in New Zealand Savlon makes antiseptics and first aid. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Savlon - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among antiseptic brands**: 6.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Antiseptic brands | 4 | 6.6% | 760 | | Antiseptic cream brands | 3 | 8.8% | 760 | - [Antiseptic brands](/demand/nz/categories/nz-antiseptic-brands) - [Antiseptic cream brands](/demand/nz/categories/nz-antiseptic-cream-brands) ## Top antiseptic brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Savlon was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Savlon is the second most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Betadine | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Savlon | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Crystaderm | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Dettol | 4th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about antiseptic brands - Asked ChatGPT "Which antiseptic brand should I buy in New Zealand?": 1. Savlon, 2. Betadine - Asked ChatGPT "What are the best antiseptic brands in New Zealand?": 1. Betadine, 2. Savlon, 3. Crystaderm, 4. Dettol - Asked ChatGPT "What's the best antiseptic brand in New Zealand for wound cleaning?": 1. Betadine, 2. Savlon - Searched Google, AI Overview "antiseptic nz": 1. Betadine, 2. Crystaderm - Searched Google, AI Overview "antiseptic brand": 1. Dettol, 2. Betadine, 3. Crystaderm, 4. Savlon Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Savlon changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Savlon in New Zealand held steady, from 790 to 760. - Across the 12 months ending September 2026, Savlon’s share of searches among antiseptic brands in New Zealand decreased from 7.7% to 6.6%. - Across the 12 months ending September 2026, Savlon’s share of searches among antiseptic brands in New Zealand peaked at 8% in March 2026 and was lowest at 5.9% in July 2026. - Across the 12 months ending September 2026, Savlon’s share of searches among antiseptic cream brands in New Zealand decreased from 10.7% to 8.8%. - Across the 12 months ending September 2026, Savlon’s share of searches among antiseptic cream brands in New Zealand peaked at 11.6% in March 2026 and was lowest at 7.9% in July 2026. ## How did search popularity change for New Zealand antiseptic brands in September 2026? - Dettol’s share of searches among antiseptic brands in New Zealand has gained ground for 3 months in a row, from 38% to 41.7% in September 2026. ## How did search popularity change for New Zealand antiseptic cream brands in September 2026? - Dettol’s share of searches among antiseptic cream brands in New Zealand has gained ground for 3 months in a row, from 53.4% to 55.7% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Antiseptic brands | 790 | 7.7% | 4 | | Nov 2025 | Antiseptic brands | 770 | 7.5% | 4 | | Dec 2025 | Antiseptic brands | 810 | 8% | 4 | | Jan 2026 | Antiseptic brands | 950 | 8% | 4 | | Feb 2026 | Antiseptic brands | 770 | 7.4% | 4 | | Mar 2026 | Antiseptic brands | 950 | 8% | 4 | | Apr 2026 | Antiseptic brands | 790 | 7.6% | 4 | | May 2026 | Antiseptic brands | 810 | 7.6% | 4 | | Jun 2026 | Antiseptic brands | 660 | 6.6% | 4 | | Jul 2026 | Antiseptic brands | 660 | 5.9% | 4 | | Aug 2026 | Antiseptic brands | 790 | 6.8% | 4 | | Sep 2026 | Antiseptic brands | 760 | 6.6% | 4 | | Oct 2025 | Antiseptic cream brands | 790 | 10.7% | 3 | | Nov 2025 | Antiseptic cream brands | 770 | 10.4% | 3 | | Dec 2025 | Antiseptic cream brands | 810 | 11.2% | 3 | | Jan 2026 | Antiseptic cream brands | 950 | 11.5% | 3 | | Feb 2026 | Antiseptic cream brands | 770 | 10.3% | 3 | | Mar 2026 | Antiseptic cream brands | 950 | 11.6% | 3 | | Apr 2026 | Antiseptic cream brands | 790 | 10.5% | 3 | | May 2026 | Antiseptic cream brands | 810 | 10.4% | 3 | | Jun 2026 | Antiseptic cream brands | 660 | 9.3% | 3 | | Jul 2026 | Antiseptic cream brands | 660 | 7.9% | 3 | | Aug 2026 | Antiseptic cream brands | 790 | 9% | 3 | | Sep 2026 | Antiseptic cream brands | 760 | 8.8% | 3 | ## How are Savlon’s branded searches counted? Brandwave collects information about searches that people make online using Savlon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “savlon” - “savlon antiseptic” ## Which antiseptic brands compete with Savlon? - [Dettol](/demand/nz/brands/dettol): Head-to-head: /demand/nz/compare/dettol-vs-savlon - [Betadine](/demand/nz/brands/betadine): Head-to-head: /demand/nz/compare/betadine-vs-savlon - [Crystaderm](/demand/nz/brands/crystaderm): Head-to-head: /demand/nz/compare/crystaderm-vs-savlon ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Savlon: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/savlon This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/savlon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.