---
title: "Sanity: search popularity and Share of Search in New Zealand"
description: "Structured content platform and customizable headless CMS. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/sanity-cms"
publisher: "Brandwave"
---

# Sanity: search popularity and Share of Search in New Zealand

Structured content platform and customizable headless CMS. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sanity
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among headless CMS platforms**: 20.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Headless CMS platforms | 3 | 20.5% | 240 |

- [Headless CMS platforms](/demand/nz/categories/nz-headless-cms-platforms)

## How has branded search demand for Sanity changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sanity in New Zealand rose from 190 to 240.
- Across the 11 months ending August 2026, Sanity’s estimated Share of Search among headless CMS platforms in New Zealand increased from 16.1% to 20.5%.
- Across the 11 months ending August 2026, Sanity’s estimated Share of Search among headless CMS platforms in New Zealand peaked at 25.4% in June 2026 and was lowest at 16% in January 2026.

## How did search popularity change for New Zealand headless CMS platforms in August 2026?

- In August 2026, Prismic gained estimated Share of Search among headless CMS platforms in New Zealand, from 25.4% to 30.8%.
- In August 2026, Sanity lost estimated Share of Search among headless CMS platforms in New Zealand, from 23% to 20.5%.
- In August 2026, Contentful lost estimated Share of Search among headless CMS platforms in New Zealand, from 49.2% to 47%.
- In August 2026, Hygraph lost estimated Share of Search among headless CMS platforms in New Zealand, from 2.5% to 1.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Headless CMS platforms | 190 | 16.1% | 3 |
| Nov 2025 | Headless CMS platforms | 210 | 19.1% | 3 |
| Dec 2025 | Headless CMS platforms | 180 | 19.4% | 3 |
| Jan 2026 | Headless CMS platforms | 160 | 16% | 3 |
| Feb 2026 | Headless CMS platforms | 210 | 18.1% | 3 |
| Mar 2026 | Headless CMS platforms | 280 | 20.9% | 3 |
| Apr 2026 | Headless CMS platforms | 300 | 24% | 3 |
| May 2026 | Headless CMS platforms | 300 | 23.6% | 3 |
| Jun 2026 | Headless CMS platforms | 330 | 25.4% | 3 |
| Jul 2026 | Headless CMS platforms | 280 | 23% | 3 |
| Aug 2026 | Headless CMS platforms | 240 | 20.5% | 3 |
| Sep 2026 | Headless CMS platforms | — | — | — |

## How is Sanity measured?

Brandwave collects information about searches that people make online using Sanity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cms sanity”
- “customize sanity studio”
- “headless cms sanity”
- “sanity cms”
- “sanity content operating system”
- “sanity headless cms”
- “sanity io”
- “sanity io cms”
- “sanity studio”
- “sanity studio cms”
- “sanity studio v3”

## Which headless CMS platforms compete with Sanity?

- [Contentful](/demand/nz/brands/contentful): Head-to-head: /demand/nz/compare/contentful-vs-sanity-cms
- [Prismic](/demand/nz/brands/prismic): Head-to-head: /demand/nz/compare/prismic-vs-sanity-cms
- [Hygraph](/demand/nz/brands/hygraph): Head-to-head: /demand/nz/compare/hygraph-vs-sanity-cms

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sanity: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sanity-cms

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sanity-cms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.