--- title: "Sanford: search popularity in New Zealand" description: "Sanford harvests and exports New Zealand seafood. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/sanford" publisher: "Brandwave" --- # Sanford: search popularity in New Zealand Sanford harvests and exports New Zealand seafood. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sanford - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among seafood brands**: 17.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Seafood brands | 4 | 17.8% | 1.3K | - [Seafood brands](/demand/nz/categories/nz-seafood-brands) ## Top seafood brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sanford was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sanford is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sealord | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Talley's | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Sanford | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | John West | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Moana New Zealand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | New Zealand King Salmon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about seafood brands - Asked ChatGPT "Which seafood brand should I buy in New Zealand?": 1. Sealord, 2. Talley's, 3. Sanford, 4. John West - Asked ChatGPT "What are the best seafood brands in New Zealand?": 1. Sealord, 2. Sanford, 3. John West - Asked ChatGPT "What's the best seafood brand in New Zealand for easy family meals?": 1. Sealord, 2. Talley's - Searched Google, AI Overview "frozen seafood nz": 1. Sealord - Searched Google, AI Overview "seafood for dinner": named none of the brands we track Not named in any answer: Moana New Zealand and New Zealand King Salmon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Sanford changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sanford in New Zealand rose from 1K to 1.3K. - Across the 12 months ending September 2026, Sanford’s share of searches among seafood brands in New Zealand increased from 10.6% to 17.8%. - Across the 12 months ending September 2026, Sanford rose from 5th to 4th among seafood brands in New Zealand. ## How did search popularity change for New Zealand seafood brands in September 2026? - In September 2026, Moana New Zealand overtook Sealord to become the leader among seafood brands in New Zealand, with 21.9% of the searches. - In September 2026, Sanford overtook New Zealand King Salmon to rank 4th among seafood brands in New Zealand, with 17.8% of the searches. - In September 2026, Talley's gained share of searches among seafood brands in New Zealand, from 21.1% to 21.9%. - In September 2026, John West gained share of searches among seafood brands in New Zealand, from 2.2% to 2.9%. - In September 2026, New Zealand King Salmon lost share of searches among seafood brands in New Zealand, from 17.2% to 13.7%. - In September 2026, Sealord lost share of searches among seafood brands in New Zealand, from 25.1% to 21.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Seafood brands | 1K | 10.6% | 5 | | Nov 2025 | Seafood brands | 1.3K | 17.2% | 4 | | Dec 2025 | Seafood brands | 880 | 13.5% | 5 | | Jan 2026 | Seafood brands | 880 | 13.8% | 5 | | Feb 2026 | Seafood brands | 1K | 13.7% | 5 | | Mar 2026 | Seafood brands | 1K | 11% | 5 | | Apr 2026 | Seafood brands | 880 | 11.7% | 5 | | May 2026 | Seafood brands | 1.3K | 13.7% | 4 | | Jun 2026 | Seafood brands | 1.3K | 15.2% | 4 | | Jul 2026 | Seafood brands | 880 | 10.7% | 5 | | Aug 2026 | Seafood brands | 1K | 13.2% | 5 | | Sep 2026 | Seafood brands | 1.3K | 17.8% | 4 | ## How are Sanford’s branded searches counted? Brandwave collects information about searches that people make online using Sanford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sanford” ## Which seafood brands compete with Sanford? - [Moana New Zealand](/demand/nz/brands/moana-new-zealand): Head-to-head: /demand/nz/compare/moana-new-zealand-vs-sanford - [Sealord](/demand/nz/brands/sealord): Head-to-head: /demand/nz/compare/sanford-vs-sealord - [Talley's](/demand/nz/brands/talleys): Head-to-head: /demand/nz/compare/sanford-vs-talleys - [New Zealand King Salmon](/demand/nz/brands/king-salmon): Head-to-head: /demand/nz/compare/king-salmon-vs-sanford - [John West](/demand/nz/brands/john-west): Head-to-head: /demand/nz/compare/john-west-vs-sanford ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sanford: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/sanford This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sanford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.