---
title: "Samsung: search popularity and Share of Search in New Zealand"
description: "Samsung offers washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/samsung"
publisher: "Brandwave"
---

# Samsung: search popularity and Share of Search in New Zealand

Samsung offers washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Samsung
- **Owned by**: Samsung
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among computer monitor brands**: 40.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Computer monitor brands | 1 | 40.3% | 21.2K |
| Dishwasher brands | 2 | 18.2% | 21.2K |
| Fridge brands | 2 | 19% | 21.2K |
| Home appliance brands | 3 | 12.8% | 21.2K |
| TV brands | 2 | 19.1% | 21.2K |
| Washing machine brands | 2 | 17.7% | 21.2K |

- [Computer monitor brands](/demand/nz/categories/nz-monitor-brands)
- [Dishwasher brands](/demand/nz/categories/nz-dishwasher-brands)
- [Fridge brands](/demand/nz/categories/nz-fridge-brands)
- [Home appliance brands](/demand/nz/categories/nz-home-appliance-brands)
- [TV brands](/demand/nz/categories/nz-tv-brands)
- [Washing machine brands](/demand/nz/categories/nz-washing-machine-brands)

## How has branded search demand for Samsung changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Samsung in New Zealand rose from 17.8K to 21.2K.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among computer monitor brands in New Zealand peaked at 43.3% in December 2025 and was lowest at 35.4% in March 2026.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among dishwasher brands in New Zealand increased from 16.3% to 18.2%.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among dishwasher brands in New Zealand peaked at 18.4% in December 2025 and was lowest at 16.3% in October 2025.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among fridge brands in New Zealand increased from 17.7% to 19%.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among fridge brands in New Zealand peaked at 19.6% in December 2025 and was lowest at 16.9% in March 2026.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among home appliance brands in New Zealand peaked at 14.1% in December 2025 and was lowest at 12.2% in July 2026.
- Across the 11 months ending August 2026, Samsung fell from 2nd to 3rd among home appliance brands in New Zealand.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among TV brands in New Zealand increased from 18.4% to 19.1%.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among TV brands in New Zealand peaked at 19.4% in June 2026 and was lowest at 16.6% in December 2025.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among washing machine brands in New Zealand increased from 16.4% to 17.7%.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among washing machine brands in New Zealand peaked at 18.4% in December 2025 and was lowest at 15.8% in March 2026.

## How did search popularity change for New Zealand computer monitor brands in August 2026?

- In August 2026, Samsung gained estimated Share of Search among computer monitor brands in New Zealand, from 39% to 40.3%.
- In August 2026, ASUS gained estimated Share of Search among computer monitor brands in New Zealand, from 21.4% to 22.4%.
- In August 2026, LG lost estimated Share of Search among computer monitor brands in New Zealand, from 25.2% to 24.2%.
- In August 2026, AOC lost estimated Share of Search among computer monitor brands in New Zealand, from 4.8% to 4.1%.
- Estimated monthly branded searches for BenQ in New Zealand rose 16.2% over 11 measured months, from 370 to 430 in August 2026.
- Estimated monthly branded searches for Dell in New Zealand rose 10.6% over 11 measured months, from 3.9K to 4.3K in August 2026.

## How did search popularity change for New Zealand dishwasher brands in August 2026?

- In August 2026, Haier overtook Bosch to rank 3rd among dishwasher brands in New Zealand, at 12.5%.
- In August 2026, Samsung gained estimated Share of Search among dishwasher brands in New Zealand, from 16.8% to 18.2%.
- In August 2026, Bosch lost estimated Share of Search among dishwasher brands in New Zealand, from 12.2% to 11.1%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among dishwasher brands in New Zealand, from 45.1% to 44.2%.
- In August 2026, Miele rose from 5th to 4th among dishwasher brands in New Zealand.

## How did search popularity change for New Zealand fridge brands in August 2026?

- In August 2026, Samsung gained estimated Share of Search among fridge brands in New Zealand, from 17.8% to 19%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among fridge brands in New Zealand, from 47.8% to 46.1%.
- Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.
- Estimated monthly branded searches for Westinghouse in New Zealand rose 10.1% over 11 measured months, from 6.3K to 7K in August 2026.

## How did search popularity change for New Zealand home appliance brands in August 2026?

- In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%.
- In August 2026, Samsung gained estimated Share of Search among home appliance brands in New Zealand, from 12.2% to 12.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%.
- In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.
- Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026.
- In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand.

## How did search popularity change for New Zealand TV brands in August 2026?

- In August 2026, Philips gained estimated Share of Search among TV brands in New Zealand, from 16.6% to 17.4%.
- In August 2026, LG lost estimated Share of Search among TV brands in New Zealand, from 12.2% to 11.5%.
- In August 2026, Hisense lost estimated Share of Search among TV brands in New Zealand, from 4.8% to 4.3%.
- In August 2026, TCL rose from 7th to 6th among TV brands in New Zealand.
- In August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand.
- Estimated monthly branded searches for Veon in New Zealand rose 26.2% over 11 measured months, from 1.9K to 2.4K in August 2026.

## How did search popularity change for New Zealand washing machine brands in August 2026?

- In August 2026, Haier overtook Bosch to rank 3rd among washing machine brands in New Zealand, at 12.2%.
- In August 2026, Samsung gained estimated Share of Search among washing machine brands in New Zealand, from 16.4% to 17.7%.
- In August 2026, Bosch lost estimated Share of Search among washing machine brands in New Zealand, from 11.9% to 10.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among washing machine brands in New Zealand, from 44% to 43.1%.
- Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Computer monitor brands | 17.8K | 40.4% | 1 |
| Nov 2025 | Computer monitor brands | 20.3K | 42.1% | 1 |
| Dec 2025 | Computer monitor brands | 19.3K | 43.3% | 1 |
| Jan 2026 | Computer monitor brands | 18.9K | 40.3% | 1 |
| Feb 2026 | Computer monitor brands | 16.3K | 37% | 1 |
| Mar 2026 | Computer monitor brands | 18.2K | 35.4% | 1 |
| Apr 2026 | Computer monitor brands | 19.6K | 41.2% | 1 |
| May 2026 | Computer monitor brands | 20.6K | 39.9% | 1 |
| Jun 2026 | Computer monitor brands | 22.1K | 40.4% | 1 |
| Jul 2026 | Computer monitor brands | 21K | 39% | 1 |
| Aug 2026 | Computer monitor brands | 21.2K | 40.3% | 1 |
| Sep 2026 | Computer monitor brands | — | — | — |
| Oct 2025 | Dishwasher brands | 17.8K | 16.3% | 2 |
| Nov 2025 | Dishwasher brands | 20.3K | 16.7% | 2 |
| Dec 2025 | Dishwasher brands | 19.3K | 18.4% | 2 |
| Jan 2026 | Dishwasher brands | 18.9K | 17.4% | 2 |
| Feb 2026 | Dishwasher brands | 16.3K | 16.6% | 2 |
| Mar 2026 | Dishwasher brands | 18.2K | 16.5% | 2 |
| Apr 2026 | Dishwasher brands | 19.6K | 17.7% | 2 |
| May 2026 | Dishwasher brands | 20.6K | 16.6% | 2 |
| Jun 2026 | Dishwasher brands | 22.1K | 17.6% | 2 |
| Jul 2026 | Dishwasher brands | 21K | 16.8% | 2 |
| Aug 2026 | Dishwasher brands | 21.2K | 18.2% | 2 |
| Sep 2026 | Dishwasher brands | — | — | — |
| Oct 2025 | Fridge brands | 17.8K | 17.7% | 2 |
| Nov 2025 | Fridge brands | 20.3K | 18.1% | 2 |
| Dec 2025 | Fridge brands | 19.3K | 19.6% | 2 |
| Jan 2026 | Fridge brands | 18.9K | 18.3% | 2 |
| Feb 2026 | Fridge brands | 16.3K | 17.3% | 2 |
| Mar 2026 | Fridge brands | 18.2K | 16.9% | 2 |
| Apr 2026 | Fridge brands | 19.6K | 18.4% | 2 |
| May 2026 | Fridge brands | 20.6K | 17.7% | 2 |
| Jun 2026 | Fridge brands | 22.1K | 18.2% | 2 |
| Jul 2026 | Fridge brands | 21K | 17.8% | 2 |
| Aug 2026 | Fridge brands | 21.2K | 19% | 2 |
| Sep 2026 | Fridge brands | — | — | — |
| Oct 2025 | Home appliance brands | 17.8K | 12.5% | 2 |
| Nov 2025 | Home appliance brands | 20.3K | 13% | 2 |
| Dec 2025 | Home appliance brands | 19.3K | 14.1% | 2 |
| Jan 2026 | Home appliance brands | 18.9K | 13.3% | 2 |
| Feb 2026 | Home appliance brands | 16.3K | 12.7% | 2 |
| Mar 2026 | Home appliance brands | 18.2K | 12.5% | 2 |
| Apr 2026 | Home appliance brands | 19.6K | 13.6% | 2 |
| May 2026 | Home appliance brands | 20.6K | 12.9% | 2 |
| Jun 2026 | Home appliance brands | 22.1K | 13.6% | 2 |
| Jul 2026 | Home appliance brands | 21K | 12.2% | 2 |
| Aug 2026 | Home appliance brands | 21.2K | 12.8% | 3 |
| Sep 2026 | Home appliance brands | — | — | — |
| Oct 2025 | TV brands | 17.8K | 18.4% | 2 |
| Nov 2025 | TV brands | 20.3K | 17.2% | 2 |
| Dec 2025 | TV brands | 19.3K | 16.6% | 3 |
| Jan 2026 | TV brands | 18.9K | 18.9% | 2 |
| Feb 2026 | TV brands | 16.3K | 18.8% | 2 |
| Mar 2026 | TV brands | 18.2K | 18.7% | 2 |
| Apr 2026 | TV brands | 19.6K | 19.2% | 2 |
| May 2026 | TV brands | 20.6K | 18.7% | 2 |
| Jun 2026 | TV brands | 22.1K | 19.4% | 2 |
| Jul 2026 | TV brands | 21K | 19% | 2 |
| Aug 2026 | TV brands | 21.2K | 19.1% | 2 |
| Sep 2026 | TV brands | — | — | — |
| Oct 2025 | Washing machine brands | 17.8K | 16.4% | 2 |
| Nov 2025 | Washing machine brands | 20.3K | 17% | 2 |
| Dec 2025 | Washing machine brands | 19.3K | 18.4% | 2 |
| Jan 2026 | Washing machine brands | 18.9K | 17.1% | 2 |
| Feb 2026 | Washing machine brands | 16.3K | 16.1% | 2 |
| Mar 2026 | Washing machine brands | 18.2K | 15.8% | 2 |
| Apr 2026 | Washing machine brands | 19.6K | 17.3% | 2 |
| May 2026 | Washing machine brands | 20.6K | 16.3% | 2 |
| Jun 2026 | Washing machine brands | 22.1K | 17% | 2 |
| Jul 2026 | Washing machine brands | 21K | 16.4% | 2 |
| Aug 2026 | Washing machine brands | 21.2K | 17.7% | 2 |
| Sep 2026 | Washing machine brands | — | — | — |

## How is Samsung measured?

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “8kg samsung washing machine”
- “monitor samsung gaming”
- “samsung 11kg washing machine”
- “samsung 12kg washing machine”
- “samsung 27 curved monitor”
- “samsung 27 inch monitor”
- “samsung 4k monitor”
- “samsung 9kg washing machine”
- “samsung curved monitor”
- “samsung digital inverter washing machine”
- “samsung dishdrawer”
- “samsung dishwasher”
- “samsung dryer”
- “samsung french door fridge”
- “samsung fridge”
- “samsung fridge freezer”
- “samsung integrated dishwasher”
- “samsung monitor”
- “samsung odyssey”
- “samsung odyssey g3”
- “samsung odyssey g5”
- “samsung odyssey g5 27”
- “samsung odyssey g5 32”
- “samsung odyssey g6”
- “samsung odyssey g7”
- “samsung odyssey g9”
- “samsung oled tv”
- “samsung oven”
- “samsung top load washing machine”
- “samsung top loader”
- “samsung tv”
- “samsung washer dryer”
- “samsung washer dryer combo”
- “samsung washing machine”
- “samsung washing machine repairing”

## Which computer monitor brands compete with Samsung?

- [LG](/demand/nz/brands/lg): Head-to-head: /demand/nz/compare/lg-vs-samsung
- [ASUS](/demand/nz/brands/asus): Head-to-head: /demand/nz/compare/asus-vs-samsung
- [Dell](/demand/nz/brands/dell): Head-to-head: /demand/nz/compare/dell-vs-samsung
- [AOC](/demand/nz/brands/aoc): Head-to-head: /demand/nz/compare/aoc-vs-samsung
- [BenQ](/demand/nz/brands/benq): Head-to-head: /demand/nz/compare/benq-vs-samsung

## Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung Galaxy, Samsung Galaxy Tab, Samsung Galaxy Watch and Samsung SSD, owned by the same company, in New Zealand.

- [Samsung](/demand/nz/companies/samsung): Owns 6 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung Galaxy, Samsung Galaxy Tab, Samsung Galaxy Watch and Samsung SSD, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Samsung: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/samsung

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.