---
title: "Samsung Galaxy: search popularity and Share of Search in New Zealand"
description: "Samsung Galaxy is a smartphone brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/samsung-galaxy"
publisher: "Brandwave"
---

# Samsung Galaxy: search popularity and Share of Search in New Zealand

Samsung Galaxy is a smartphone brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Samsung Galaxy
- **Owned by**: Samsung
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among smartphone brands**: 5.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Smartphone brands | 2 | 5.9% | 23.8K |

- [Smartphone brands](/demand/nz/categories/nz-smartphone-brands)

## How has branded search demand for Samsung Galaxy changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Samsung Galaxy in New Zealand rose from 22.2K to 23.8K.
- Across the 11 months ending August 2026, Samsung Galaxy’s estimated Share of Search among smartphone brands in New Zealand increased from 5.4% to 5.9%.
- Across the 11 months ending August 2026, Samsung Galaxy’s estimated Share of Search among smartphone brands in New Zealand peaked at 8.5% in July 2026 and was lowest at 5.4% in October 2025.
- Across the 11 months ending August 2026, Samsung Galaxy rose from 3rd to 2nd among smartphone brands in New Zealand.

## How did search popularity change for New Zealand smartphone brands in August 2026?

- In August 2026, iPhone gained estimated Share of Search among smartphone brands in New Zealand, from 73.8% to 77.8%.
- In August 2026, Samsung Galaxy lost estimated Share of Search among smartphone brands in New Zealand, from 8.5% to 5.9%.
- In August 2026, Nothing lost estimated Share of Search among smartphone brands in New Zealand, from 2.9% to 2.3%.
- In August 2026, OPPO lost estimated Share of Search among smartphone brands in New Zealand, from 5% to 4.5%.
- In August 2026, Motorola lost estimated Share of Search among smartphone brands in New Zealand, from 2.4% to 1.9%.
- Estimated monthly branded searches for HONOR in New Zealand rose 228.9% over 11 measured months, from 450 to 1.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smartphone brands | 22.2K | 5.4% | 3 |
| Nov 2025 | Smartphone brands | 27.2K | 6.1% | 3 |
| Dec 2025 | Smartphone brands | 26.4K | 6% | 2 |
| Jan 2026 | Smartphone brands | 24.5K | 6.1% | 2 |
| Feb 2026 | Smartphone brands | 26.5K | 7.3% | 2 |
| Mar 2026 | Smartphone brands | 22K | 5.9% | 3 |
| Apr 2026 | Smartphone brands | 20.5K | 5.9% | 3 |
| May 2026 | Smartphone brands | 18.6K | 5.4% | 3 |
| Jun 2026 | Smartphone brands | 23.2K | 6.6% | 2 |
| Jul 2026 | Smartphone brands | 31.3K | 8.5% | 2 |
| Aug 2026 | Smartphone brands | 23.8K | 5.9% | 2 |
| Sep 2026 | Smartphone brands | — | — | — |

## How is Samsung Galaxy measured?

Brandwave collects information about searches that people make online using Samsung Galaxy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “samsung com”
- “samsung galaxy”
- “samsung galaxy a55”
- “samsung galaxy buds”
- “samsung galaxy fit 3”
- “samsung galaxy fold”
- “samsung galaxy near me”
- “samsung galaxy nz”
- “samsung galaxy online”
- “samsung galaxy phone”
- “samsung galaxy s10”
- “samsung galaxy s20”
- “samsung galaxy s21”
- “samsung galaxy s22”
- “samsung galaxy s22 ultra”
- “samsung galaxy s23”
- “samsung galaxy s23 ultra”
- “samsung galaxy s24”
- “samsung galaxy s8”
- “samsung galaxy tab”
- “samsung galaxy tab s9”
- “samsung galaxy watch”
- “samsung galaxy watch 4”
- “samsung galaxy watch 6”
- “samsunggalaxy”
- “samsunggalaxy phone”

## Which smartphone brands compete with Samsung Galaxy?

- [iPhone](/demand/nz/brands/iphone): Head-to-head: /demand/nz/compare/iphone-vs-samsung-galaxy
- [OPPO](/demand/nz/brands/oppo): Head-to-head: /demand/nz/compare/oppo-vs-samsung-galaxy
- [Google Pixel](/demand/nz/brands/google-pixel): Head-to-head: /demand/nz/compare/google-pixel-vs-samsung-galaxy
- [Xiaomi](/demand/nz/brands/xiaomi): Head-to-head: /demand/nz/compare/samsung-galaxy-vs-xiaomi
- [Nothing](/demand/nz/brands/nothing): Head-to-head: /demand/nz/compare/nothing-vs-samsung-galaxy
- [Motorola](/demand/nz/brands/motorola)
- [HONOR](/demand/nz/brands/honor)
- [vivo](/demand/nz/brands/vivo)

## Who owns Samsung Galaxy?

Samsung Galaxy is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung, Samsung Galaxy Tab, Samsung Galaxy Watch and Samsung SSD, owned by the same company, in New Zealand.

- [Samsung](/demand/nz/companies/samsung): Owns 6 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Samsung Galaxy?

Samsung Galaxy is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung, Samsung Galaxy Tab, Samsung Galaxy Watch and Samsung SSD, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Samsung Galaxy: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/samsung-galaxy

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/samsung-galaxy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
