---
title: "SAM: search popularity and Share of Search in New Zealand"
description: "SAM is an automotive workshop platform available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/sam"
publisher: "Brandwave"
---

# SAM: search popularity and Share of Search in New Zealand

SAM is an automotive workshop platform available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: SAM
- **Owned by**: Auxo Software
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among automotive workshop software**: 10.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Automotive workshop software | 3 | 10.3% | 160 |

- [Automotive workshop software](/demand/nz/categories/nz-automotive-workshop-software)

## How has branded search demand for SAM changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for SAM in New Zealand fell from 210 to 160.
- Across the 11 months ending August 2026, SAM’s estimated Share of Search among automotive workshop software in New Zealand decreased from 14.7% to 10.3%.
- Across the 11 months ending August 2026, SAM’s estimated Share of Search among automotive workshop software in New Zealand peaked at 16.7% in January 2026 and was lowest at 8.7% in May 2026.

## How did search popularity change for New Zealand automotive workshop software in August 2026?

- In August 2026, MechanicDesk gained estimated Share of Search among automotive workshop software in New Zealand, from 71.3% to 74.4%.
- In August 2026, SAM gained estimated Share of Search among automotive workshop software in New Zealand, from 9.6% to 10.3%.
- In August 2026, Workshop Software lost estimated Share of Search among automotive workshop software in New Zealand, from 19.1% to 15.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Automotive workshop software | 210 | 14.7% | 3 |
| Nov 2025 | Automotive workshop software | 240 | 16.2% | 3 |
| Dec 2025 | Automotive workshop software | 150 | 11.5% | 3 |
| Jan 2026 | Automotive workshop software | 240 | 16.7% | 3 |
| Feb 2026 | Automotive workshop software | 180 | 13% | 3 |
| Mar 2026 | Automotive workshop software | 200 | 12% | 3 |
| Apr 2026 | Automotive workshop software | 160 | 10.6% | 3 |
| May 2026 | Automotive workshop software | 130 | 8.7% | 3 |
| Jun 2026 | Automotive workshop software | 150 | 10% | 3 |
| Jul 2026 | Automotive workshop software | 150 | 9.6% | 3 |
| Aug 2026 | Automotive workshop software | 160 | 10.3% | 3 |
| Sep 2026 | Automotive workshop software | — | — | — |

## How is SAM measured?

Brandwave collects information about searches that people make online using SAM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sam automotive”
- “sam automotive software”
- “sam workshop software”
- “web sam”
- “websam”

## Which automotive workshop software compete with SAM?

- [MechanicDesk](/demand/nz/brands/mechanicdesk): Head-to-head: /demand/nz/compare/mechanicdesk-vs-sam
- [Workshop Software](/demand/nz/brands/workshop-software): Head-to-head: /demand/nz/compare/sam-vs-workshop-software

## Who owns SAM?

SAM is owned by Auxo Software. Brandwave does not track any other brands owned by Auxo Software.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns SAM?

SAM is owned by Auxo Software. Brandwave does not track any other brands owned by Auxo Software.

## Cite this page

Brandwave. "SAM: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sam

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.