---
title: "Salvation Army NZ: search popularity and Share of Search in New Zealand"
description: "Salvation Army NZ is a charity in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/salvation-army-nz"
publisher: "Brandwave"
---

# Salvation Army NZ: search popularity and Share of Search in New Zealand

Salvation Army NZ is a charity in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Salvation Army NZ
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among national charities**: 28.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| National charities | 2 | 28.8% | 26.1K |

- [National charities](/demand/nz/categories/nz-national-charities)

## How has branded search demand for Salvation Army NZ changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Salvation Army NZ in New Zealand fell from 36.9K to 26.1K.
- Across the 11 months ending August 2026, Salvation Army NZ’s estimated Share of Search among national charities in New Zealand decreased from 36.1% to 28.8%.
- Across the 11 months ending August 2026, Salvation Army NZ’s estimated Share of Search among national charities in New Zealand peaked at 45.4% in December 2025 and was lowest at 28.8% in August 2026.

## How did search popularity change for New Zealand national charities in August 2026?

- In August 2026, Cancer Society NZ gained estimated Share of Search among national charities in New Zealand, from 1.8% to 3.2%.
- In August 2026, World Vision NZ gained estimated Share of Search among national charities in New Zealand, from 3% to 3.5%.
- In August 2026, SPCA lost estimated Share of Search among national charities in New Zealand, from 50% to 48.4%.
- Red Cross NZ’s estimated Share of Search among national charities in New Zealand has gained ground for 3 months in a row, from 10.2% to 11.5% in August 2026.
- Salvation Army NZ’s estimated Share of Search among national charities in New Zealand has lost ground for 3 months in a row, from 31.6% to 28.8% in August 2026.
- Estimated monthly branded searches for Starship Foundation in New Zealand fell 14.4% over 11 measured months, from 900 to 770 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | National charities | 36.9K | 36.1% | 2 |
| Nov 2025 | National charities | 36.9K | 35.8% | 2 |
| Dec 2025 | National charities | 52.7K | 45.4% | 1 |
| Jan 2026 | National charities | 44.7K | 40% | 2 |
| Feb 2026 | National charities | 41.9K | 41.8% | 1 |
| Mar 2026 | National charities | 36.3K | 34.8% | 2 |
| Apr 2026 | National charities | 31.4K | 32.9% | 2 |
| May 2026 | National charities | 30.8K | 31.6% | 2 |
| Jun 2026 | National charities | 30K | 30.7% | 2 |
| Jul 2026 | National charities | 25.8K | 29.3% | 2 |
| Aug 2026 | National charities | 26.1K | 28.8% | 2 |
| Sep 2026 | National charities | — | — | — |

## How is Salvation Army NZ measured?

Brandwave collects information about searches that people make online using Salvation Army NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “auckland salvation army”
- “manukau salvation army”
- “salvation army”
- “salvation army christchurch”
- “salvation army donations nz”
- “salvation army lower hutt”
- “salvation army nz”
- “salvation army nz volunteer”
- “salvation army onehunga”
- “salvation army online store nz”
- “salvation army otahuhu”
- “salvation army papamoa”
- “salvation army papanui”
- “salvation army paraparaumu”
- “salvation army porirua”
- “salvation army pukekohe”
- “salvation army store auckland”
- “salvation army timaru”
- “salvation army wellington nz”
- “salvation army whanganui”
- “salvation army whangarei”
- “salvationarmy org nz”
- “the salvation army nz”

## Which national charities compete with Salvation Army NZ?

- [SPCA](/demand/nz/brands/spca): Head-to-head: /demand/nz/compare/salvation-army-nz-vs-spca
- [Red Cross NZ](/demand/nz/brands/red-cross-nz): Head-to-head: /demand/nz/compare/red-cross-nz-vs-salvation-army-nz
- [Hospice NZ](/demand/nz/brands/hospice-nz): Head-to-head: /demand/nz/compare/hospice-nz-vs-salvation-army-nz
- [World Vision NZ](/demand/nz/brands/world-vision-nz): Head-to-head: /demand/nz/compare/salvation-army-nz-vs-world-vision-nz
- [Cancer Society NZ](/demand/nz/brands/cancer-society-nz): Head-to-head: /demand/nz/compare/cancer-society-nz-vs-salvation-army-nz
- [Starship Foundation](/demand/nz/brands/starship-foundation)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Salvation Army NZ: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/salvation-army-nz

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/salvation-army-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.