--- title: "Salter: search popularity in New Zealand" description: "Salter makes kitchen and bathroom scales. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/salter" publisher: "Brandwave" --- # Salter: search popularity in New Zealand Salter makes kitchen and bathroom scales. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Salter - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among kitchen scale brands**: 2.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Kitchen scale brands | 3 | 2.4% | 470 | | Bathroom scale brands | 2 | 24.6% | 470 | | Egg poacher brands | 2 | 14.1% | 210 | | Food scale brands | 1 | 58.8% | 470 | - [Kitchen scale brands](/demand/nz/categories/nz-kitchen-scale-brands) - [Bathroom scale brands](/demand/nz/categories/nz-bathroom-scale-brands) - [Egg poacher brands](/demand/nz/categories/nz-egg-poacher-brands) - [Food scale brands](/demand/nz/categories/nz-food-scale-brands) ## Top kitchen scale brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Salter appeared in all five answers. Salter is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Salter | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Soehnle | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | OXO | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Breville | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Etekcity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kitchen scale brands - Asked ChatGPT "Which kitchen scale brand should I buy in New Zealand?": 1. Salter, 2. Soehnle - Asked ChatGPT "What are the best kitchen scale brands in New Zealand?": 1. Soehnle, 2. OXO, 3. Salter - Asked ChatGPT "What's the best kitchen scale brand in New Zealand for accurate measuring?": 1. OXO, 2. Salter, 3. Soehnle - Searched Google, AI Overview "digital scale nz": 1. Salter, 2. Soehnle - Searched Google, AI Overview "kitchen scales nz": 1. Salter Not named in any answer: Breville, KitchenAid and Etekcity. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Salter changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Salter in New Zealand held steady at 470. - Across the 12 months ending September 2026, Salter’s share of searches among kitchen scale brands in New Zealand peaked at 2.8% in June 2026 and was lowest at 1.7% in November 2025. - Across the 12 months ending September 2026, Salter’s share of searches among bathroom scale brands in New Zealand decreased from 25.3% to 24.6%. - Across the 12 months ending September 2026, Salter’s share of searches among bathroom scale brands in New Zealand peaked at 27.5% in April 2026 and was lowest at 22.6% in March 2026. - Across the 12 months ending September 2026, Salter’s share of searches among egg poacher brands in New Zealand decreased from 21.7% to 14.1%. - Across the 12 months ending September 2026, Salter’s share of searches among egg poacher brands in New Zealand peaked at 24.1% in March 2026 and was lowest at 12.4% in November 2025. - Across the 12 months ending September 2026, Salter’s share of searches among food scale brands in New Zealand decreased from 61% to 58.8%. - Across the 12 months ending September 2026, Salter’s share of searches among food scale brands in New Zealand peaked at 63.4% in June 2026 and was lowest at 51.1% in December 2025. ## How did search popularity change for New Zealand kitchen scale brands in September 2026? - In September 2026, KitchenAid gained share of searches among kitchen scale brands in New Zealand, from 32.8% to 33.9%. - In September 2026, Breville lost share of searches among kitchen scale brands in New Zealand, from 63.4% to 62.6%. ## How did search popularity change for New Zealand bathroom scale brands in September 2026? - In September 2026, Withings gained share of searches among bathroom scale brands in New Zealand, from 18.4% to 20.4%. - In September 2026, Tanita gained share of searches among bathroom scale brands in New Zealand, from 1.9% to 2.6%. - In September 2026, Renpho gained share of searches among bathroom scale brands in New Zealand, from 6.6% to 7.3%. - In September 2026, Etekcity gained share of searches among bathroom scale brands in New Zealand, from 0.47% to 1%. - In September 2026, Omron lost share of searches among bathroom scale brands in New Zealand, from 34% to 30.9%. - In September 2026, Beurer lost share of searches among bathroom scale brands in New Zealand, from 14.2% to 13.1%. ## How did search popularity change for New Zealand egg poacher brands in September 2026? - In September 2026, Ninja gained share of searches among egg poacher brands in New Zealand, from 80.9% to 85.2%. - In September 2026, Salter lost share of searches among egg poacher brands in New Zealand, from 18.4% to 14.1%. ## How did search popularity change for New Zealand food scale brands in September 2026? - In September 2026, Renpho gained share of searches among food scale brands in New Zealand, from 15.9% to 17.5%. - In September 2026, Etekcity gained share of searches among food scale brands in New Zealand, from 1.1% to 2.5%. - In September 2026, OXO lost share of searches among food scale brands in New Zealand, from 23.9% to 21.3%. - Salter’s share of searches among food scale brands in New Zealand has lost ground for 3 months in a row, from 63.4% to 58.8% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kitchen scale brands | 470 | 2.6% | 3 | | Nov 2025 | Kitchen scale brands | 420 | 1.7% | 3 | | Dec 2025 | Kitchen scale brands | 470 | 1.8% | 3 | | Jan 2026 | Kitchen scale brands | 530 | 2.7% | 3 | | Feb 2026 | Kitchen scale brands | 420 | 2.8% | 3 | | Mar 2026 | Kitchen scale brands | 430 | 2.6% | 3 | | Apr 2026 | Kitchen scale brands | 520 | 2.7% | 3 | | May 2026 | Kitchen scale brands | 470 | 2.4% | 3 | | Jun 2026 | Kitchen scale brands | 520 | 2.8% | 3 | | Jul 2026 | Kitchen scale brands | 530 | 2.7% | 3 | | Aug 2026 | Kitchen scale brands | 520 | 2.7% | 3 | | Sep 2026 | Kitchen scale brands | 470 | 2.4% | 3 | | Oct 2025 | Bathroom scale brands | 470 | 25.3% | 2 | | Nov 2025 | Bathroom scale brands | 420 | 23.5% | 3 | | Dec 2025 | Bathroom scale brands | 470 | 23.7% | 3 | | Jan 2026 | Bathroom scale brands | 530 | 24.2% | 3 | | Feb 2026 | Bathroom scale brands | 420 | 24.9% | 2 | | Mar 2026 | Bathroom scale brands | 430 | 22.6% | 3 | | Apr 2026 | Bathroom scale brands | 520 | 27.5% | 2 | | May 2026 | Bathroom scale brands | 470 | 24.6% | 2 | | Jun 2026 | Bathroom scale brands | 520 | 26.1% | 2 | | Jul 2026 | Bathroom scale brands | 530 | 25.2% | 2 | | Aug 2026 | Bathroom scale brands | 520 | 24.5% | 2 | | Sep 2026 | Bathroom scale brands | 470 | 24.6% | 2 | | Oct 2025 | Egg poacher brands | 260 | 21.7% | 2 | | Nov 2025 | Egg poacher brands | 210 | 12.4% | 2 | | Dec 2025 | Egg poacher brands | 210 | 12.4% | 2 | | Jan 2026 | Egg poacher brands | 210 | 14.1% | 2 | | Feb 2026 | Egg poacher brands | 210 | 18.3% | 2 | | Mar 2026 | Egg poacher brands | 260 | 24.1% | 2 | | Apr 2026 | Egg poacher brands | 260 | 18.4% | 2 | | May 2026 | Egg poacher brands | 260 | 18.4% | 2 | | Jun 2026 | Egg poacher brands | 260 | 18.4% | 2 | | Jul 2026 | Egg poacher brands | 210 | 14.2% | 2 | | Aug 2026 | Egg poacher brands | 260 | 18.4% | 2 | | Sep 2026 | Egg poacher brands | 210 | 14.1% | 2 | | Oct 2025 | Food scale brands | 470 | 61% | 1 | | Nov 2025 | Food scale brands | 420 | 61.8% | 1 | | Dec 2025 | Food scale brands | 470 | 51.1% | 1 | | Jan 2026 | Food scale brands | 530 | 53.5% | 1 | | Feb 2026 | Food scale brands | 420 | 58.3% | 1 | | Mar 2026 | Food scale brands | 430 | 56.6% | 1 | | Apr 2026 | Food scale brands | 520 | 60.5% | 1 | | May 2026 | Food scale brands | 470 | 56.6% | 1 | | Jun 2026 | Food scale brands | 520 | 63.4% | 1 | | Jul 2026 | Food scale brands | 530 | 62.4% | 1 | | Aug 2026 | Food scale brands | 520 | 59.1% | 1 | | Sep 2026 | Food scale brands | 470 | 58.8% | 1 | ## How are Salter’s branded searches counted? Brandwave collects information about searches that people make online using Salter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “salter” - “salter scales” ## Which kitchen scale brands compete with Salter? - [Breville](/demand/nz/brands/breville): Head-to-head: /demand/nz/compare/breville-vs-salter - [KitchenAid](/demand/nz/brands/kitchenaid): Head-to-head: /demand/nz/compare/kitchenaid-vs-salter - [OXO](/demand/nz/brands/oxo): Head-to-head: /demand/nz/compare/oxo-vs-salter - [Etekcity](/demand/nz/brands/etekcity): Head-to-head: /demand/nz/compare/etekcity-vs-salter - [Soehnle](/demand/nz/brands/soehnle): Head-to-head: /demand/nz/compare/salter-vs-soehnle ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Salter: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/salter This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/salter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.