--- title: "SALT: search popularity in New Zealand" description: "SALT is a restaurant in Invercargill. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/salt-invercargill" publisher: "Brandwave" --- # SALT: search popularity in New Zealand SALT is a restaurant in Invercargill. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SALT - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Invercargill restaurants**: 20.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Invercargill restaurants | 2 | 20.6% | 1K | - [Invercargill restaurants](/demand/nz/locations/invercargill/restaurants) ## Top Invercargill restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, SALT appeared in all three answers. SALT is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Saucy Chef | 1st | 2 of 3 | 2 of 3 | | Buster Crabb | 2nd | 3 of 3 | 3 of 3 | | SALT | 3rd | 3 of 3 | 3 of 3 | | The Grille Cafe | Not ranked | 0 of 3 | 0 of 3 | | Da Vinci's Pizzeria Invercargill | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Invercargill restaurants - Asked ChatGPT "Which restaurant should I go to in Invercargill, New Zealand?": 1. SALT, 2. Buster Crabb - Asked ChatGPT "What are the best restaurants in Invercargill, New Zealand?": 1. The Saucy Chef, 2. Buster Crabb, 3. SALT - Asked ChatGPT "What's the best restaurant in Invercargill, New Zealand for a meal out?": 1. The Saucy Chef, 2. Buster Crabb, 3. SALT Not named in any answer: The Grille Cafe and Da Vinci's Pizzeria Invercargill. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for SALT changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for SALT in New Zealand held steady, from 0 to 1K. - Across the 12 months ending September 2026, SALT’s share of searches among Invercargill restaurants in New Zealand increased from 0% to 20.6%. - Across the 12 months ending September 2026, SALT’s share of searches among Invercargill restaurants in New Zealand peaked at 41.2% in June 2026 and was lowest at 0% in October 2025. - Across the 12 months ending September 2026, SALT rose from 5th to 2nd among Invercargill restaurants in New Zealand. ## How did search popularity change for New Zealand Invercargill restaurants in September 2026? - In September 2026, The Saucy Chef gained share of searches among Invercargill restaurants in New Zealand, from 5.3% to 8%. - In September 2026, The Grille Cafe gained share of searches among Invercargill restaurants in New Zealand, from 12.3% to 13.6%. - In September 2026, Buster Crabb gained share of searches among Invercargill restaurants in New Zealand, from 54.1% to 55.3%. - In September 2026, SALT lost share of searches among Invercargill restaurants in New Zealand, from 26.3% to 20.6%. - Estimated monthly branded searches for Da Vinci's Pizzeria Invercargill in New Zealand rose 20% over 12 measured months, from 100 to 120 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Invercargill restaurants | 0 | 0% | 5 | | Nov 2025 | Invercargill restaurants | 0 | 0% | 5 | | Dec 2025 | Invercargill restaurants | 0 | 0% | 5 | | Jan 2026 | Invercargill restaurants | 0 | 0% | 5 | | Feb 2026 | Invercargill restaurants | 0 | 0% | 5 | | Mar 2026 | Invercargill restaurants | 70 | 1.4% | 5 | | Apr 2026 | Invercargill restaurants | 210 | 5.1% | 4 | | May 2026 | Invercargill restaurants | 1.9K | 30.8% | 2 | | Jun 2026 | Invercargill restaurants | 2.4K | 41.2% | 2 | | Jul 2026 | Invercargill restaurants | 1.9K | 34.4% | 2 | | Aug 2026 | Invercargill restaurants | 1.3K | 26.3% | 2 | | Sep 2026 | Invercargill restaurants | 1K | 20.6% | 2 | ## How are SALT’s branded searches counted? Brandwave collects information about searches that people make online using SALT’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “salt invercargill” ## Which Invercargill restaurants compete with SALT? - [Buster Crabb](/demand/nz/brands/buster-crabb): Head-to-head: /demand/nz/compare/buster-crabb-vs-salt-invercargill - [The Grille Cafe](/demand/nz/brands/the-grille-cafe): Head-to-head: /demand/nz/compare/salt-invercargill-vs-the-grille-cafe - [The Saucy Chef](/demand/nz/brands/the-saucy-chef): Head-to-head: /demand/nz/compare/salt-invercargill-vs-the-saucy-chef - [Da Vinci's Pizzeria Invercargill](/demand/nz/brands/da-vincis-pizzeria-invercargill): Head-to-head: /demand/nz/compare/da-vincis-pizzeria-invercargill-vs-salt-invercargill ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "SALT: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/salt-invercargill This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/salt-invercargill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.