---
title: "Sally Hansen: search popularity and Share of Search in New Zealand"
description: "Sally Hansen makes nail polish sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/sally-hansen"
publisher: "Brandwave"
---

# Sally Hansen: search popularity and Share of Search in New Zealand

Sally Hansen makes nail polish sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sally Hansen
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among nail polish brands**: 27.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Nail polish brands | 3 | 27.4% | 2.2K |

- [Nail polish brands](/demand/nz/categories/nz-nail-polish-brands)

## How has branded search demand for Sally Hansen changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sally Hansen in New Zealand rose from 1.6K to 2.2K.
- Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among nail polish brands in New Zealand increased from 24.5% to 27.4%.
- Across the 11 months ending August 2026, Sally Hansen’s estimated Share of Search among nail polish brands in New Zealand peaked at 27.4% in August 2026 and was lowest at 20.3% in December 2025.
- Across the 11 months ending August 2026, Sally Hansen fell from 2nd to 3rd among nail polish brands in New Zealand.

## How did search popularity change for New Zealand nail polish brands in August 2026?

- In August 2026, Sally Hansen gained estimated Share of Search among nail polish brands in New Zealand, from 23.3% to 27.4%.
- In August 2026, OPI lost estimated Share of Search among nail polish brands in New Zealand, from 42.5% to 37.6%.
- Estimated monthly branded searches for Essie in New Zealand rose 71.3% over 11 measured months, from 1.4K to 2.5K in August 2026.
- Estimated monthly branded searches for Kester Black in New Zealand fell 66% over 11 measured months, from 1.1K to 360 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nail polish brands | 1.6K | 24.5% | 2 |
| Nov 2025 | Nail polish brands | 2K | 23.7% | 2 |
| Dec 2025 | Nail polish brands | 2.3K | 20.3% | 3 |
| Jan 2026 | Nail polish brands | 2.3K | 24.5% | 2 |
| Feb 2026 | Nail polish brands | 1.6K | 23.3% | 3 |
| Mar 2026 | Nail polish brands | 1.5K | 21.7% | 3 |
| Apr 2026 | Nail polish brands | 1.6K | 21.4% | 3 |
| May 2026 | Nail polish brands | 1.9K | 23.5% | 3 |
| Jun 2026 | Nail polish brands | 1.9K | 23.9% | 3 |
| Jul 2026 | Nail polish brands | 1.9K | 23.3% | 3 |
| Aug 2026 | Nail polish brands | 2.2K | 27.4% | 3 |
| Sep 2026 | Nail polish brands | — | — | — |

## How is Sally Hansen measured?

Brandwave collects information about searches that people make online using Sally Hansen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “airbrush sally hansen legs”
- “press on nails sally hansen”
- “sally hansen”
- “sally hansen cuticle remover”
- “sally hansen gel polish”
- “sally hansen hard as nails”
- “sally hansen instadri”
- “sally hansen max growth”
- “sally hansen miracle gel”
- “sally hansen miracle gel top coat”
- “sally hansen nail color”
- “sally hansen nail rehab”
- “sally hansen nail varnish remover”
- “sally hansen nails”
- “sally hansen near me”
- “sally hansen nz”
- “sallyhansen”
- “sallyhansen com”
- “sallyhansen gel polish”
- “sallyhansen nails”

## Which nail polish brands compete with Sally Hansen?

- [OPI](/demand/nz/brands/opi): Head-to-head: /demand/nz/compare/opi-vs-sally-hansen
- [Essie](/demand/nz/brands/essie): Head-to-head: /demand/nz/compare/essie-vs-sally-hansen
- [Kester Black](/demand/nz/brands/kester-black): Head-to-head: /demand/nz/compare/kester-black-vs-sally-hansen

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sally Hansen: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sally-hansen

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sally-hansen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.