--- title: "Salewa: search popularity in New Zealand" description: "Salewa makes mountain footwear for hiking and climbing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/salewa" publisher: "Brandwave" --- # Salewa: search popularity in New Zealand Salewa makes mountain footwear for hiking and climbing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Salewa - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among hiking footwear brands**: 0.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hiking footwear brands | 8 | 0.9% | 240 | - [Hiking footwear brands](/demand/nz/categories/nz-hiking-footwear-brands) ## Top hiking footwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Salewa did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Salomon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Merrell | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | La Sportiva | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | LOWA | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | KEEN | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | SCARPA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salewa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Meindl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hiking footwear brands - Asked ChatGPT "Which hiking footwear brand should I buy in New Zealand?": 1. Merrell, 2. Salomon, 3. HOKA, 4. La Sportiva, 5. LOWA - Asked ChatGPT "What are the best hiking footwear brands in New Zealand?": 1. Salomon, 2. Merrell, 3. LOWA, 4. La Sportiva, 5. KEEN - Asked ChatGPT "What's the best hiking footwear brand in New Zealand for rough trails?": 1. Salomon, 2. La Sportiva, 3. LOWA - Searched Google, AI Overview "hiking footwear brands": 1. Merrell, 2. Salomon, 3. HOKA, 4. La Sportiva, 5. KEEN - Searched Google, AI Overview "best hiking boots": 1. La Sportiva, 2. Salomon, 3. HOKA, 4. LOWA, 5. Merrell Not named in any answer: SCARPA, Salewa and Meindl. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Salewa changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Salewa in New Zealand fell from 280 to 240. - Across the 12 months ending September 2026, Salewa’s share of searches among hiking footwear brands in New Zealand held steady, from 1.1% to 0.9%. ## How did search popularity change for New Zealand hiking footwear brands in September 2026? - In September 2026, Merrell gained share of searches among hiking footwear brands in New Zealand, from 11.5% to 13.1%. - In September 2026, Salomon gained share of searches among hiking footwear brands in New Zealand, from 17.6% to 19.2%. - In September 2026, HOKA lost share of searches among hiking footwear brands in New Zealand, from 45.4% to 44.1%. - In September 2026, La Sportiva lost share of searches among hiking footwear brands in New Zealand, from 6.2% to 4.9%. - Estimated monthly branded searches for LOWA in New Zealand rose 11.1% over 12 measured months, from 810 to 900 in September 2026. - Estimated monthly branded searches for SCARPA in New Zealand fell 18.2% over 12 measured months, from 2.6K to 2.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hiking footwear brands | 280 | 1.1% | 8 | | Nov 2025 | Hiking footwear brands | 280 | 0.84% | 8 | | Dec 2025 | Hiking footwear brands | 260 | 0.82% | 8 | | Jan 2026 | Hiking footwear brands | 350 | 1.1% | 8 | | Feb 2026 | Hiking footwear brands | 250 | 0.93% | 8 | | Mar 2026 | Hiking footwear brands | 330 | 1.3% | 8 | | Apr 2026 | Hiking footwear brands | 330 | 1.2% | 8 | | May 2026 | Hiking footwear brands | 330 | 1.3% | 8 | | Jun 2026 | Hiking footwear brands | 280 | 1.1% | 8 | | Jul 2026 | Hiking footwear brands | 300 | 1.1% | 8 | | Aug 2026 | Hiking footwear brands | 330 | 1.3% | 8 | | Sep 2026 | Hiking footwear brands | 240 | 0.9% | 8 | ## How are Salewa’s branded searches counted? Brandwave collects information about searches that people make online using Salewa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “salewa” - “salewa hiking footwear” ## Which hiking footwear brands compete with Salewa? - [HOKA](/demand/nz/brands/hoka) - [Salomon](/demand/nz/brands/salomon) - [Merrell](/demand/nz/brands/merrell) - [SCARPA](/demand/nz/brands/scarpa): Head-to-head: /demand/nz/compare/salewa-vs-scarpa - [KEEN](/demand/nz/brands/keen-footwear): Head-to-head: /demand/nz/compare/keen-footwear-vs-salewa - [La Sportiva](/demand/nz/brands/la-sportiva): Head-to-head: /demand/nz/compare/la-sportiva-vs-salewa - [LOWA](/demand/nz/brands/lowa): Head-to-head: /demand/nz/compare/lowa-vs-salewa - [Meindl](/demand/nz/brands/meindl): Head-to-head: /demand/nz/compare/meindl-vs-salewa ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Salewa: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/salewa This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/salewa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.