---
title: "Sailor Jerry: search popularity and Share of Search in New Zealand"
description: "Sailor Jerry is a rum brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/sailor-jerry"
publisher: "Brandwave"
---

# Sailor Jerry: search popularity and Share of Search in New Zealand

Sailor Jerry is a rum brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sailor Jerry
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among rum brands**: 6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rum brands | 5 | 6% | 680 |

- [Rum brands](/demand/nz/categories/nz-rum-brands)

## How has branded search demand for Sailor Jerry changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sailor Jerry in New Zealand held steady, from 690 to 680.
- Across the 11 months ending August 2026, Sailor Jerry’s estimated Share of Search among rum brands in New Zealand decreased from 6.9% to 6%.
- Across the 11 months ending August 2026, Sailor Jerry’s estimated Share of Search among rum brands in New Zealand peaked at 8% in March 2026 and was lowest at 6% in December 2025.

## How did search popularity change for New Zealand rum brands in August 2026?

- In August 2026, Kraken overtook Captain Morgan to rank 2nd among rum brands in New Zealand, at 20.6%.
- In August 2026, Bacardi gained estimated Share of Search among rum brands in New Zealand, from 35.4% to 36.8%.
- In August 2026, Captain Morgan lost estimated Share of Search among rum brands in New Zealand, from 20.1% to 17.3%.
- In August 2026, Malibu rose from 4th to 3rd among rum brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rum brands | 690 | 6.9% | 5 |
| Nov 2025 | Rum brands | 710 | 6.6% | 5 |
| Dec 2025 | Rum brands | 1.2K | 6% | 5 |
| Jan 2026 | Rum brands | 760 | 7.5% | 5 |
| Feb 2026 | Rum brands | 580 | 7% | 5 |
| Mar 2026 | Rum brands | 680 | 8% | 5 |
| Apr 2026 | Rum brands | 630 | 6.8% | 5 |
| May 2026 | Rum brands | 740 | 6.8% | 5 |
| Jun 2026 | Rum brands | 790 | 7.5% | 5 |
| Jul 2026 | Rum brands | 750 | 6.2% | 5 |
| Aug 2026 | Rum brands | 680 | 6% | 5 |
| Sep 2026 | Rum brands | — | — | — |

## How is Sailor Jerry measured?

Brandwave collects information about searches that people make online using Sailor Jerry’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rum sailor jerry spiced”
- “sailor jerry”
- “sailor jerry near me”
- “sailor jerry nz”
- “sailor jerry rum”
- “sailor jerry tattoos”
- “sailorjerry”
- “sailorjerry com”
- “sailorjerry rum”

## Which rum brands compete with Sailor Jerry?

- [Bacardi](/demand/nz/brands/bacardi): Head-to-head: /demand/nz/compare/bacardi-vs-sailor-jerry
- [Kraken](/demand/nz/brands/kraken): Head-to-head: /demand/nz/compare/kraken-vs-sailor-jerry
- [Malibu](/demand/nz/brands/malibu): Head-to-head: /demand/nz/compare/malibu-vs-sailor-jerry
- [Captain Morgan](/demand/nz/brands/captain-morgan): Head-to-head: /demand/nz/compare/captain-morgan-vs-sailor-jerry

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sailor Jerry: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/sailor-jerry

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/sailor-jerry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.