--- title: "SAFE: search popularity in New Zealand" description: "A New Zealand animal rights charity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/safe-nz" publisher: "Brandwave" --- # SAFE: search popularity in New Zealand A New Zealand animal rights charity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: SAFE - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among animal welfare charities**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Animal welfare charities | 3 | 1.2% | 490 | - [Animal welfare charities](/demand/nz/categories/nz-animal-welfare-charities) ## Top animal welfare charities in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SAFE was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SAFE is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SPCA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HUHA | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | SAFE | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Paw Justice | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Guide Dogs NZ | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Bird Rescue | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about animal welfare charities - Asked ChatGPT "Which animal welfare charity should I join in New Zealand?": 1. SPCA, 2. SAFE, 3. HUHA - Asked ChatGPT "What are the best animal welfare charities in New Zealand?": 1. SPCA, 2. SAFE, 3. HUHA - Asked ChatGPT "What's the best animal welfare charity in New Zealand for animal lovers?": 1. SPCA, 2. SAFE, 3. HUHA - Searched Google, AI Overview "animal welfare charities": 1. SPCA, 2. HUHA, 3. Paw Justice, 4. Guide Dogs NZ - Searched Google, AI Overview "charities for animals": 1. SPCA, 2. HUHA Not named in any answer: Bird Rescue. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for SAFE changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for SAFE in New Zealand held steady at 490. - Across the 12 months ending September 2026, SAFE fell from 2nd to 3rd among animal welfare charities in New Zealand. ## How did search popularity change for New Zealand animal welfare charities in September 2026? - In September 2026, HUHA rose from 3rd to 2nd among animal welfare charities in New Zealand. - In September 2026, SAFE fell from 2nd to 3rd among animal welfare charities in New Zealand. - Estimated monthly branded searches for Bird Rescue in New Zealand fell 52.5% over 12 measured months, from 400 to 190 in September 2026. - Estimated monthly branded searches for Paw Justice in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Animal welfare charities | 490 | 1.2% | 2 | | Nov 2025 | Animal welfare charities | 490 | 1.2% | 3 | | Dec 2025 | Animal welfare charities | 400 | 0.96% | 3 | | Jan 2026 | Animal welfare charities | 490 | 1.1% | 2 | | Feb 2026 | Animal welfare charities | 400 | 1.1% | 2 | | Mar 2026 | Animal welfare charities | 490 | 1.2% | 2 | | Apr 2026 | Animal welfare charities | 400 | 0.94% | 2 | | May 2026 | Animal welfare charities | 400 | 0.94% | 2 | | Jun 2026 | Animal welfare charities | 400 | 0.95% | 2 | | Jul 2026 | Animal welfare charities | 400 | 0.96% | 2 | | Aug 2026 | Animal welfare charities | 600 | 1.4% | 2 | | Sep 2026 | Animal welfare charities | 490 | 1.2% | 3 | ## How are SAFE’s branded searches counted? Brandwave collects information about searches that people make online using SAFE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “safe animal rights” - “safe nz” ## Which animal welfare charities compete with SAFE? - [SPCA](/demand/nz/brands/spca): Head-to-head: /demand/nz/compare/safe-nz-vs-spca - [HUHA](/demand/nz/brands/huha): Head-to-head: /demand/nz/compare/huha-vs-safe-nz - [Guide Dogs NZ](/demand/nz/brands/guide-dogs): Head-to-head: /demand/nz/compare/guide-dogs-vs-safe-nz - [Bird Rescue](/demand/nz/brands/bird-rescue): Head-to-head: /demand/nz/compare/bird-rescue-vs-safe-nz - [Paw Justice](/demand/nz/brands/paw-justice): Head-to-head: /demand/nz/compare/paw-justice-vs-safe-nz ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "SAFE: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/safe-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/safe-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.