--- title: "Safari: search popularity and Share of Search in New Zealand" description: "Safari is a web browser used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/safari" publisher: "Brandwave" --- # Safari: search popularity and Share of Search in New Zealand Safari is a web browser used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Safari - **Owned by**: Apple - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among web browsers**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Web browsers | 6 | 2.1% | 2.7K | - [Web browsers](/demand/nz/categories/nz-web-browsers) ## How has branded search demand for Safari changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Safari in New Zealand held steady at 2.7K. - Across the 11 months ending August 2026, Safari’s estimated Share of Search among web browsers in New Zealand peaked at 3.4% in January 2026 and was lowest at 1.7% in November 2025. ## How did search popularity change for New Zealand web browsers in August 2026? - In August 2026, Google Chrome gained estimated Share of Search among web browsers in New Zealand, from 74.1% to 75.2%. - In August 2026, Firefox gained estimated Share of Search among web browsers in New Zealand, from 9.7% to 10.3%. - In August 2026, Brave lost estimated Share of Search among web browsers in New Zealand, from 6.3% to 5.4%. - Opera’s estimated Share of Search among web browsers in New Zealand has lost ground for 3 months in a row, from 3.6% to 2.3% in August 2026. - Estimated monthly branded searches for Microsoft Edge in New Zealand rose 60.3% over 11 measured months, from 3.8K to 6.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Web browsers | 2.7K | 2.4% | 6 | | Nov 2025 | Web browsers | 1.8K | 1.7% | 6 | | Dec 2025 | Web browsers | 2.4K | 2.6% | 6 | | Jan 2026 | Web browsers | 3.4K | 3.4% | 4 | | Feb 2026 | Web browsers | 3.2K | 2.6% | 6 | | Mar 2026 | Web browsers | 3.4K | 2.5% | 6 | | Apr 2026 | Web browsers | 2.4K | 2.2% | 6 | | May 2026 | Web browsers | 2.8K | 2.1% | 6 | | Jun 2026 | Web browsers | 2.7K | 2.1% | 6 | | Jul 2026 | Web browsers | 2.7K | 2.4% | 6 | | Aug 2026 | Web browsers | 2.7K | 2.1% | 6 | | Sep 2026 | Web browsers | — | — | — | ## How is Safari measured? Brandwave collects information about searches that people make online using Safari’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “clear browser cookies safari” - “download safari for windows” - “open safari browser” - “private browser safari” - “safari browser” - “safari browser for mac” - “safari browser for windows” - “safari browser updates” - “safari download” ## Which web browsers compete with Safari? - [Google Chrome](/demand/nz/brands/google-chrome): Head-to-head: /demand/nz/compare/google-chrome-vs-safari - [Firefox](/demand/nz/brands/firefox): Head-to-head: /demand/nz/compare/firefox-vs-safari - [Brave](/demand/nz/brands/brave): Head-to-head: /demand/nz/compare/brave-vs-safari - [Microsoft Edge](/demand/nz/brands/microsoft-edge): Head-to-head: /demand/nz/compare/microsoft-edge-vs-safari - [Opera](/demand/nz/brands/opera): Head-to-head: /demand/nz/compare/opera-vs-safari ## Who owns Safari? Safari is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro and MacBook, owned by the same company, in New Zealand. - [Apple](/demand/nz/companies/apple): Owns 20 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Safari? Safari is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro and MacBook, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Safari: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/safari This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/safari. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.