---
title: "Saddlery Warehouse: search popularity and Share of Search in New Zealand"
description: "Saddlery Warehouse is an equestrian retailer available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/saddlery-warehouse"
publisher: "Brandwave"
---

# Saddlery Warehouse: search popularity and Share of Search in New Zealand

Saddlery Warehouse is an equestrian retailer available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Saddlery Warehouse
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among equestrian retailers**: 85.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Equestrian retailers | 1 | 85.2% | 16.9K |

- [Equestrian retailers](/demand/nz/categories/nz-equestrian-retailers)

## How has branded search demand for Saddlery Warehouse changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Saddlery Warehouse in New Zealand held steady, from 16.6K to 16.9K.
- Across the 11 months ending August 2026, Saddlery Warehouse’s estimated Share of Search among equestrian retailers in New Zealand increased from 82.7% to 85.2%.
- Across the 11 months ending August 2026, Saddlery Warehouse’s estimated Share of Search among equestrian retailers in New Zealand peaked at 86.2% in July 2026 and was lowest at 81.6% in February 2026.

## How did search popularity change for New Zealand equestrian retailers in August 2026?

- In August 2026, HorseSports gained estimated Share of Search among equestrian retailers in New Zealand, from 5% to 5.8%.
- In August 2026, Saddlery Warehouse lost estimated Share of Search among equestrian retailers in New Zealand, from 86.2% to 85.2%.
- Estimated monthly branded searches for Horselands in New Zealand fell 40.3% over 11 measured months, from 1.5K to 890 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Equestrian retailers | 16.6K | 82.7% | 1 |
| Nov 2025 | Equestrian retailers | 20K | 84.5% | 1 |
| Dec 2025 | Equestrian retailers | 20.3K | 84.1% | 1 |
| Jan 2026 | Equestrian retailers | 16.9K | 83.4% | 1 |
| Feb 2026 | Equestrian retailers | 14K | 81.6% | 1 |
| Mar 2026 | Equestrian retailers | 17.1K | 83.8% | 1 |
| Apr 2026 | Equestrian retailers | 17.4K | 82.7% | 1 |
| May 2026 | Equestrian retailers | 17.1K | 83.8% | 1 |
| Jun 2026 | Equestrian retailers | 17K | 85% | 1 |
| Jul 2026 | Equestrian retailers | 17.3K | 86.2% | 1 |
| Aug 2026 | Equestrian retailers | 16.9K | 85.2% | 1 |
| Sep 2026 | Equestrian retailers | — | — | — |

## How is Saddlery Warehouse measured?

Brandwave collects information about searches that people make online using Saddlery Warehouse’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “calf covers saddlery warehouse”
- “dog covers saddlery warehouse”
- “saddlery warehouse”
- “saddlery warehouse boots”
- “saddlery warehouse bridles”
- “saddlery warehouse calf covers”
- “saddlery warehouse covers”
- “saddlery warehouse dog covers”
- “saddlery warehouse gift voucher”
- “saddlery warehouse helmets”
- “saddlery warehouse locations”
- “saddlery warehouse near me”
- “saddlery warehouse new plymouth”
- “saddlery warehouse nz”
- “saddlery warehouse online”
- “saddlery warehouse online shopping”
- “saddlery warehouse rugs”
- “saddlerywarehouse”
- “saddlerywarehouse co nz”
- “the saddlery warehouse”

## Which equestrian retailers compete with Saddlery Warehouse?

- [HorseSports](/demand/nz/brands/horsesports): Head-to-head: /demand/nz/compare/horsesports-vs-saddlery-warehouse
- [Canterbury Saddlery](/demand/nz/brands/canterbury-saddlery): Head-to-head: /demand/nz/compare/canterbury-saddlery-vs-saddlery-warehouse
- [Horselands](/demand/nz/brands/horselands): Head-to-head: /demand/nz/compare/horselands-vs-saddlery-warehouse

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Saddlery Warehouse: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/saddlery-warehouse

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/saddlery-warehouse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.