--- title: "Saatchi & Saatchi: search popularity and Share of Search in New Zealand" description: "A creative advertising agency in Auckland, part of Publicis Groupe. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/saatchi-and-saatchi" publisher: "Brandwave" --- # Saatchi & Saatchi: search popularity and Share of Search in New Zealand A creative advertising agency in Auckland, part of Publicis Groupe. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Saatchi & Saatchi - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among creative and integrated agencies**: 7.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Creative and Integrated Agencies | 5 | 7.4% | 770 | - [Creative and Integrated Agencies](/demand/nz/categories/creative-integrated-agencies) ## How has branded search demand for Saatchi & Saatchi changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Saatchi & Saatchi in New Zealand fell from 1.9K to 770. - Across the 11 months ending August 2026, Saatchi & Saatchi’s estimated Share of Search among creative and integrated agencies in New Zealand decreased from 17.6% to 7.4%. - Across the 11 months ending August 2026, Saatchi & Saatchi’s estimated Share of Search among creative and integrated agencies in New Zealand peaked at 17.6% in October 2025 and was lowest at 6.2% in April 2026. - Across the 11 months ending August 2026, Saatchi & Saatchi fell from 2nd to 5th among creative and integrated agencies in New Zealand. ## How did search popularity change for New Zealand creative and integrated agencies in August 2026? - In August 2026, TBWA\New Zealand overtook Colenso BBDO to rank 4th among creative and integrated agencies in New Zealand, at 7.7%. - In August 2026, Bastion overtook McCann New Zealand to rank 2nd among creative and integrated agencies in New Zealand, at 10.1%. - In August 2026, Stanley St gained estimated Share of Search among creative and integrated agencies in New Zealand, from 25.9% to 27.9%. - In August 2026, Saatchi & Saatchi gained estimated Share of Search among creative and integrated agencies in New Zealand, from 6.7% to 7.4%. - In August 2026, McCann New Zealand lost estimated Share of Search among creative and integrated agencies in New Zealand, from 12.6% to 10.1%. - In August 2026, Colenso BBDO lost estimated Share of Search among creative and integrated agencies in New Zealand, from 6.4% to 4.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Creative and Integrated Agencies | 1.9K | 17.6% | 2 | | Nov 2025 | Creative and Integrated Agencies | 1.1K | 10.9% | 2 | | Dec 2025 | Creative and Integrated Agencies | 740 | 9.5% | 2 | | Jan 2026 | Creative and Integrated Agencies | 760 | 8.1% | 2 | | Feb 2026 | Creative and Integrated Agencies | 900 | 9.1% | 3 | | Mar 2026 | Creative and Integrated Agencies | 1.1K | 8.4% | 3 | | Apr 2026 | Creative and Integrated Agencies | 610 | 6.2% | 5 | | May 2026 | Creative and Integrated Agencies | 610 | 6.3% | 5 | | Jun 2026 | Creative and Integrated Agencies | 730 | 7.3% | 5 | | Jul 2026 | Creative and Integrated Agencies | 620 | 6.7% | 4 | | Aug 2026 | Creative and Integrated Agencies | 770 | 7.4% | 5 | | Sep 2026 | Creative and Integrated Agencies | — | — | — | ## How is Saatchi & Saatchi measured? Brandwave collects information about searches that people make online using Saatchi & Saatchi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “Saatchi & Saatchi” - “saatchi & saatchi auckland” - “saatchi & saatchi new zealand” - “Saatchi & Saatchi nz” - “saatchi and saatchi” - “saatchi and saatchi ads” - “saatchi and saatchi auckland” - “saatchi and saatchi new zealand” - “saatchi and saatchi nz” - “saatchi auckland” - “saatchi nz” - “saatchi saatchi nz” ## Which creative and integrated agencies compete with Saatchi & Saatchi? - [Stanley St](/demand/nz/brands/stanley-st) - [Bastion](/demand/nz/brands/bastion): Head-to-head: /demand/nz/compare/bastion-vs-saatchi-and-saatchi - [McCann New Zealand](/demand/nz/brands/mccann-new-zealand): Head-to-head: /demand/nz/compare/mccann-new-zealand-vs-saatchi-and-saatchi - [TBWA\New Zealand](/demand/nz/brands/tbwa-new-zealand): Head-to-head: /demand/nz/compare/saatchi-and-saatchi-vs-tbwa-new-zealand - [Special Group](/demand/nz/brands/special-group): Head-to-head: /demand/nz/compare/saatchi-and-saatchi-vs-special-group - [Colenso BBDO](/demand/nz/brands/colenso-bbdo): Head-to-head: /demand/nz/compare/colenso-bbdo-vs-saatchi-and-saatchi - [VML](/demand/nz/brands/vml-new-zealand) - [Chemistry](/demand/nz/brands/chemistry) - [Motion Sickness](/demand/nz/brands/motion-sickness) - [Ogilvy](/demand/nz/brands/ogilvy) - [Previously Unavailable](/demand/nz/brands/previously-unavailable) - [Pitchblack Partners](/demand/nz/brands/pitchblack-partners) - [Augusto](/demand/nz/brands/augusto) - [Attraction Studio](/demand/nz/brands/attraction-studio) - [Werk Agency](/demand/nz/brands/werk-agency) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Saatchi & Saatchi: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/saatchi-and-saatchi This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/saatchi-and-saatchi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.