---
title: "S-26: search popularity and Share of Search in New Zealand"
description: "S-26 is an infant formula brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/s-26"
publisher: "Brandwave"
---

# S-26: search popularity and Share of Search in New Zealand

S-26 is an infant formula brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: S-26
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among baby formula brands**: 40.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby formula brands | 1 | 40.9% | 8.7K |

- [Baby formula brands](/demand/nz/categories/nz-baby-formula-brands)

## How has branded search demand for S-26 changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for S-26 in New Zealand rose from 4.9K to 8.7K.
- Across the 11 months ending August 2026, S-26’s estimated Share of Search among baby formula brands in New Zealand increased from 30% to 40.9%.
- Across the 11 months ending August 2026, S-26’s estimated Share of Search among baby formula brands in New Zealand peaked at 52.5% in February 2026 and was lowest at 30% in October 2025.
- Across the 11 months ending August 2026, S-26 rose from 2nd to 1st among baby formula brands in New Zealand.

## How did search popularity change for New Zealand baby formula brands in August 2026?

- In August 2026, S-26 gained estimated Share of Search among baby formula brands in New Zealand, from 39.1% to 40.9%.
- In August 2026, Karicare lost estimated Share of Search among baby formula brands in New Zealand, from 27.8% to 26.3%.
- Aptamil’s estimated Share of Search among baby formula brands in New Zealand has gained ground for 3 months in a row, from 23.2% to 26.9% in August 2026.
- Estimated monthly branded searches for Kendamil in New Zealand rose 216.7% over 11 measured months, from 120 to 380 in August 2026.
- Estimated monthly branded searches for a2 Platinum in New Zealand rose 42.9% over 11 measured months, from 70 to 100 in August 2026.
- Estimated monthly branded searches for Bellamy's Organic in New Zealand fell 51.4% over 11 measured months, from 1.4K to 690 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby formula brands | 4.9K | 30% | 2 |
| Nov 2025 | Baby formula brands | 4.7K | 30.9% | 2 |
| Dec 2025 | Baby formula brands | 5.1K | 31.6% | 1 |
| Jan 2026 | Baby formula brands | 6.8K | 34.1% | 1 |
| Feb 2026 | Baby formula brands | 11.7K | 52.5% | 1 |
| Mar 2026 | Baby formula brands | 11.3K | 49.8% | 1 |
| Apr 2026 | Baby formula brands | 8.5K | 43.9% | 1 |
| May 2026 | Baby formula brands | 8.6K | 42.7% | 1 |
| Jun 2026 | Baby formula brands | 8.6K | 44.5% | 1 |
| Jul 2026 | Baby formula brands | 7.6K | 39.1% | 1 |
| Aug 2026 | Baby formula brands | 8.7K | 40.9% | 1 |
| Sep 2026 | Baby formula brands | — | — | — |

## How is S-26 measured?

Brandwave collects information about searches that people make online using S-26’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “s 26”
- “s 26 formula”
- “s 26 near me”
- “s 26 online”
- “s26”
- “s26 formula”
- “s26 formula milk”
- “s26 formula stage 1”
- “s26 gold”
- “s26 gold formula”
- “s26 gold infant”
- “s26 gold stage 1”
- “s26 gold stage 2”
- “s26 gold stage 3”
- “s26 gold stage 4”
- “s26 infant”
- “s26 milk”
- “s26 milk powder”
- “s26 newborn formula”
- “s26 nz”
- “s26 price”
- “s26 stage 1”
- “s26 stage 2”
- “s26 stage 2 formula”
- “s26 stage 3”

## Which baby formula brands compete with S-26?

- [Aptamil](/demand/nz/brands/aptamil): Head-to-head: /demand/nz/compare/aptamil-vs-s-26
- [Karicare](/demand/nz/brands/karicare): Head-to-head: /demand/nz/compare/karicare-vs-s-26
- [Bellamy's Organic](/demand/nz/brands/bellamys-organic): Head-to-head: /demand/nz/compare/bellamys-organic-vs-s-26
- [Kendamil](/demand/nz/brands/kendamil): Head-to-head: /demand/nz/compare/kendamil-vs-s-26
- [a2 Platinum](/demand/nz/brands/a2-platinum): Head-to-head: /demand/nz/compare/a2-platinum-vs-s-26
- [NAN](/demand/nz/brands/nan)
- [Oli6](/demand/nz/brands/oli6)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "S-26: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/s-26

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/s-26. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.