--- title: "Ryobi: search popularity and Share of Search in New Zealand" description: "Ryobi makes power tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ryobi" publisher: "Brandwave" --- # Ryobi: search popularity and Share of Search in New Zealand Ryobi makes power tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ryobi - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among chainsaw and outdoor power brands**: 39.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chainsaw and outdoor power brands | 1 | 39.3% | 18.8K | | Power tool brands | 3 | 19.4% | 18.8K | - [Chainsaw and outdoor power brands](/demand/nz/categories/nz-chainsaw-and-outdoor-power-brands) - [Power tool brands](/demand/nz/categories/nz-power-tool-brands) ## How has branded search demand for Ryobi changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Ryobi in New Zealand fell from 23.6K to 18.8K. - Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand increased from 37.5% to 39.3%. - Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand peaked at 44% in December 2025 and was lowest at 33.6% in May 2026. - Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among power tool brands in New Zealand decreased from 25.3% to 19.4%. - Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among power tool brands in New Zealand peaked at 30% in December 2025 and was lowest at 18.2% in June 2026. - Across the 11 months ending August 2026, Ryobi fell from 2nd to 3rd among power tool brands in New Zealand. ## How did search popularity change for New Zealand chainsaw and outdoor power brands in August 2026? - In August 2026, Ryobi overtook STIHL to take the highest estimated Share of Search among chainsaw and outdoor power brands in New Zealand, at 39.3%. - In August 2026, Husqvarna lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 26.1% to 24.1%. - In August 2026, STIHL lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 36.5% to 35.1%. - Estimated monthly branded searches for ECHO in New Zealand rose 46% over 11 measured months, from 500 to 730 in August 2026. ## How did search popularity change for New Zealand power tool brands in August 2026? - In August 2026, Ryobi gained estimated Share of Search among power tool brands in New Zealand, from 18.3% to 19.4%. - In August 2026, Makita lost estimated Share of Search among power tool brands in New Zealand, from 28.2% to 27.5%. - In August 2026, Festool lost estimated Share of Search among power tool brands in New Zealand, from 3.6% to 3%. - Milwaukee’s estimated Share of Search among power tool brands in New Zealand has gained ground for 3 months in a row, from 11.7% to 12.6% in August 2026. - Estimated monthly branded searches for DeWalt in New Zealand rose 27.9% over 11 measured months, from 17.2K to 22K in August 2026. - Estimated monthly branded searches for HiKOKI in New Zealand rose 24.7% over 11 measured months, from 2.9K to 3.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chainsaw and outdoor power brands | 23.6K | 37.5% | 1 | | Nov 2025 | Chainsaw and outdoor power brands | 31.3K | 42.3% | 1 | | Dec 2025 | Chainsaw and outdoor power brands | 29.2K | 44% | 1 | | Jan 2026 | Chainsaw and outdoor power brands | 25.3K | 40.6% | 1 | | Feb 2026 | Chainsaw and outdoor power brands | 21.2K | 36.6% | 1 | | Mar 2026 | Chainsaw and outdoor power brands | 21.7K | 38.8% | 1 | | Apr 2026 | Chainsaw and outdoor power brands | 20.3K | 38% | 1 | | May 2026 | Chainsaw and outdoor power brands | 17.3K | 33.6% | 2 | | Jun 2026 | Chainsaw and outdoor power brands | 16.1K | 35.8% | 2 | | Jul 2026 | Chainsaw and outdoor power brands | 15.7K | 35.9% | 2 | | Aug 2026 | Chainsaw and outdoor power brands | 18.8K | 39.3% | 1 | | Sep 2026 | Chainsaw and outdoor power brands | — | — | — | | Oct 2025 | Power tool brands | 23.6K | 25.3% | 2 | | Nov 2025 | Power tool brands | 31.3K | 29.3% | 1 | | Dec 2025 | Power tool brands | 29.2K | 30% | 1 | | Jan 2026 | Power tool brands | 25.3K | 28.5% | 1 | | Feb 2026 | Power tool brands | 21.2K | 24.9% | 2 | | Mar 2026 | Power tool brands | 21.7K | 24.9% | 2 | | Apr 2026 | Power tool brands | 20.3K | 24.4% | 2 | | May 2026 | Power tool brands | 17.3K | 20.3% | 3 | | Jun 2026 | Power tool brands | 16.1K | 18.2% | 3 | | Jul 2026 | Power tool brands | 15.7K | 18.3% | 3 | | Aug 2026 | Power tool brands | 18.8K | 19.4% | 3 | | Sep 2026 | Power tool brands | — | — | — | ## How is Ryobi measured? Brandwave collects information about searches that people make online using Ryobi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ryobi” - “ryobi 18v battery” - “ryobi 36v battery” - “ryobi battery” - “ryobi bench saw” - “ryobi blower” - “ryobi chainsaw” - “ryobi co nz” - “ryobi drill” - “ryobi electric mower” - “ryobi hand blower” - “ryobi hedge trimmer” - “ryobi lawn mower” - “ryobi line trimmer” - “ryobi nailer” - “ryobi near me” - “ryobi nz” - “ryobi online” - “ryobi power washers” - “ryobi sander” - “ryobi tool” - “ryobi weed eater” ## Which chainsaw and outdoor power brands compete with Ryobi? - [STIHL](/demand/nz/brands/stihl): Head-to-head: /demand/nz/compare/ryobi-vs-stihl - [Husqvarna](/demand/nz/brands/husqvarna): Head-to-head: /demand/nz/compare/husqvarna-vs-ryobi - [ECHO](/demand/nz/brands/echo): Head-to-head: /demand/nz/compare/echo-vs-ryobi ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ryobi: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ryobi This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ryobi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.