--- title: "Rydges Wellington: search popularity and Share of Search in New Zealand" description: "Rydges Wellington is a hotel in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/rydges-wellington" publisher: "Brandwave" --- # Rydges Wellington: search popularity and Share of Search in New Zealand Rydges Wellington is a hotel in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rydges Wellington - **Owned by**: EVT - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among wellington hotels**: 33.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wellington hotels | 1 | 33.6% | 17.4K | - [Wellington hotels](/demand/nz/categories/nz-wellington-hotels) ## How has branded search demand for Rydges Wellington changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Rydges Wellington in New Zealand held steady, from 17K to 17.4K. - Across the 11 months ending August 2026, Rydges Wellington’s estimated Share of Search among wellington hotels in New Zealand peaked at 34.6% in June 2026 and was lowest at 28.1% in November 2025. ## How did search popularity change for New Zealand wellington hotels in August 2026? - Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand has lost ground for 3 months in a row, from 12.8% to 9.5% in August 2026. - Estimated monthly branded searches for InterContinental Wellington in New Zealand rose 81.1% over 11 measured months, from 5.6K to 10.1K in August 2026. - Estimated monthly branded searches for Bolton Hotel in New Zealand fell 22.8% over 11 measured months, from 7.9K to 6.1K in August 2026. - Estimated monthly branded searches for Naumi Hotel Wellington in New Zealand fell 18.1% over 11 measured months, from 7.5K to 6.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wellington hotels | 17K | 33.4% | 1 | | Nov 2025 | Wellington hotels | 14K | 28.1% | 1 | | Dec 2025 | Wellington hotels | 14K | 30.7% | 1 | | Jan 2026 | Wellington hotels | 17K | 31% | 1 | | Feb 2026 | Wellington hotels | 17.3K | 29.9% | 1 | | Mar 2026 | Wellington hotels | 17.3K | 29.2% | 1 | | Apr 2026 | Wellington hotels | 14.6K | 28.8% | 1 | | May 2026 | Wellington hotels | 14.5K | 30.8% | 1 | | Jun 2026 | Wellington hotels | 17.2K | 34.6% | 1 | | Jul 2026 | Wellington hotels | 17.5K | 34% | 1 | | Aug 2026 | Wellington hotels | 17.4K | 33.6% | 1 | | Sep 2026 | Wellington hotels | — | — | — | ## How is Rydges Wellington measured? Brandwave collects information about searches that people make online using Rydges Wellington’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “parking near rydges wellington” - “rydges wellington” - “rydges wellington cbd” - “rydges wellington central” - “rydges wellington featherston” - “rydges wellington featherston street pipitea wellington” - “rydges wellington menu” - “rydges wellington parking” - “rydgeswellington” - “the rydges wellington” ## Which wellington hotels compete with Rydges Wellington? - [InterContinental Wellington](/demand/nz/brands/intercontinental-wellington): Head-to-head: /demand/nz/compare/intercontinental-wellington-vs-rydges-wellington - [QT Wellington](/demand/nz/brands/qt-wellington): Head-to-head: /demand/nz/compare/qt-wellington-vs-rydges-wellington - [Naumi Hotel Wellington](/demand/nz/brands/naumi-hotel-wellington): Head-to-head: /demand/nz/compare/naumi-hotel-wellington-vs-rydges-wellington - [Bolton Hotel](/demand/nz/brands/bolton-hotel): Head-to-head: /demand/nz/compare/bolton-hotel-vs-rydges-wellington - [Sofitel Wellington](/demand/nz/brands/sofitel-wellington): Head-to-head: /demand/nz/compare/rydges-wellington-vs-sofitel-wellington ## Who owns Rydges Wellington? Rydges Wellington is owned by EVT. Brandwave also tracks QT Queenstown, QT Wellington and Rydges Latimer Christchurch, owned by the same company, in New Zealand. - [EVT](/demand/nz/companies/evt): Owns 4 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Rydges Wellington? Rydges Wellington is owned by EVT. Brandwave also tracks QT Queenstown, QT Wellington and Rydges Latimer Christchurch, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Rydges Wellington: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/rydges-wellington This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rydges-wellington. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.