---
title: "Russell Hobbs: search popularity and Share of Search in New Zealand"
description: "Russell Hobbs makes small kitchen appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/russell-hobbs"
publisher: "Brandwave"
---

# Russell Hobbs: search popularity and Share of Search in New Zealand

Russell Hobbs makes small kitchen appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Russell Hobbs
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among air fryer brands**: 8.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Air fryer brands | 4 | 8.5% | 7.7K |
| Small kitchen appliance brands | 7 | 5.6% | 7.7K |

- [Air fryer brands](/demand/nz/categories/nz-air-fryer-brands)
- [Small kitchen appliance brands](/demand/nz/categories/nz-kitchen-appliance-brands)

## How has branded search demand for Russell Hobbs changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Russell Hobbs in New Zealand rose from 6.4K to 7.7K.
- Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among air fryer brands in New Zealand peaked at 8.9% in March 2026 and was lowest at 7.8% in June 2026.
- Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among small kitchen appliance brands in New Zealand increased from 5% to 5.6%.
- Across the 11 months ending August 2026, Russell Hobbs rose from 8th to 7th among small kitchen appliance brands in New Zealand.

## How did search popularity change for New Zealand air fryer brands in August 2026?

- In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among air fryer brands in New Zealand, at 34.3%.
- In August 2026, Philips gained estimated Share of Search among air fryer brands in New Zealand, from 19.5% to 21.5%.
- In August 2026, Breville lost estimated Share of Search among air fryer brands in New Zealand, from 35.9% to 32.5%.
- Tefal’s estimated Share of Search among air fryer brands in New Zealand has gained ground for 3 months in a row, from 2.4% to 2.9% in August 2026.
- Estimated monthly branded searches for COSORI in New Zealand rose 118.2% over 11 measured months, from 110 to 240 in August 2026.
- Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026.

## How did search popularity change for New Zealand small kitchen appliance brands in August 2026?

- In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%.
- In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.
- In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%.
- Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026.
- KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026.
- Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Air fryer brands | 6.4K | 8.3% | 4 |
| Nov 2025 | Air fryer brands | 8.5K | 8.5% | 4 |
| Dec 2025 | Air fryer brands | 8K | 8.1% | 4 |
| Jan 2026 | Air fryer brands | 6.4K | 8.2% | 4 |
| Feb 2026 | Air fryer brands | 5.2K | 8.6% | 4 |
| Mar 2026 | Air fryer brands | 5.6K | 8.9% | 4 |
| Apr 2026 | Air fryer brands | 6.5K | 8.4% | 4 |
| May 2026 | Air fryer brands | 7.2K | 8.4% | 4 |
| Jun 2026 | Air fryer brands | 6.6K | 7.8% | 4 |
| Jul 2026 | Air fryer brands | 7.9K | 8.4% | 4 |
| Aug 2026 | Air fryer brands | 7.7K | 8.5% | 4 |
| Sep 2026 | Air fryer brands | — | — | — |
| Oct 2025 | Small kitchen appliance brands | 6.4K | 5% | 8 |
| Nov 2025 | Small kitchen appliance brands | 8.5K | 5.4% | 7 |
| Dec 2025 | Small kitchen appliance brands | 8K | 5% | 8 |
| Jan 2026 | Small kitchen appliance brands | 6.4K | 5.2% | 8 |
| Feb 2026 | Small kitchen appliance brands | 5.2K | 5.4% | 8 |
| Mar 2026 | Small kitchen appliance brands | 5.6K | 5.5% | 8 |
| Apr 2026 | Small kitchen appliance brands | 6.5K | 5.4% | 8 |
| May 2026 | Small kitchen appliance brands | 7.2K | 5.3% | 7 |
| Jun 2026 | Small kitchen appliance brands | 6.6K | 4.8% | 8 |
| Jul 2026 | Small kitchen appliance brands | 7.9K | 5.5% | 7 |
| Aug 2026 | Small kitchen appliance brands | 7.7K | 5.6% | 7 |
| Sep 2026 | Small kitchen appliance brands | — | — | — |

## How is Russell Hobbs measured?

Brandwave collects information about searches that people make online using Russell Hobbs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “briscoes russell hobbs air fryer”
- “kettle russell hobbs glass”
- “multicooker russell hobbs”
- “russell hobbs”
- “russell hobbs 11 in 1 digital multicooker rhpc3000”
- “russell hobbs 2 slice toasters”
- “russell hobbs 4 slice toasters”
- “russell hobbs 8l air fryer”
- “russell hobbs air fry”
- “russell hobbs air fryer 8l”
- “russell hobbs air fryer briscoes”
- “russell hobbs air fryers”
- “russell hobbs blender”
- “russell hobbs brooklyn air fryer”
- “russell hobbs brooklyn kettle”
- “russell hobbs chopper”
- “russell hobbs food processors”
- “russell hobbs irons”
- “russell hobbs jug”
- “russell hobbs kettle”
- “russell hobbs luna kettle”
- “russell hobbs mixer”
- “russell hobbs montana kettle”
- “russell hobbs near me”
- “russell hobbs nz”
- “russell hobbs online”
- “russell hobbs salt & pepper mills”
- “russell hobbs silent kettle”
- “russell hobbs steam”
- “russell hobbs steam irons”
- “russell hobbs toaster”
- “russellhobbs”
- “russellhobbs blender”
- “russellhobbs kettle”
- “russellhobbs mixer”
- “russellhobbs nz”
- “russellhobbs toaster”

## Which air fryer brands compete with Russell Hobbs?

- [Ninja](/demand/nz/brands/ninja-kitchen): Head-to-head: /demand/nz/compare/ninja-kitchen-vs-russell-hobbs
- [Breville](/demand/nz/brands/breville): Head-to-head: /demand/nz/compare/breville-vs-russell-hobbs
- [Philips](/demand/nz/brands/philips): Head-to-head: /demand/nz/compare/philips-vs-russell-hobbs
- [Tefal](/demand/nz/brands/tefal): Head-to-head: /demand/nz/compare/russell-hobbs-vs-tefal
- [COSORI](/demand/nz/brands/cosori): Head-to-head: /demand/nz/compare/cosori-vs-russell-hobbs

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Russell Hobbs: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/russell-hobbs

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.