--- title: "Ruler Analytics: search popularity in New Zealand" description: "Ruler Analytics is marketing attribution software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ruler-analytics" publisher: "Brandwave" --- # Ruler Analytics: search popularity in New Zealand Ruler Analytics is marketing attribution software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ruler Analytics - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among marketing attribution platforms**: 0% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Marketing attribution platforms | 9 | 0% | 0 | - [Marketing attribution platforms](/demand/nz/categories/nz-marketing-attribution-platforms) ## Top marketing attribution platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ruler Analytics was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Ruler Analytics is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Triple Whale | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Google Analytics | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Dreamdata | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | HubSpot | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Ruler Analytics | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Cometly | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Northbeam | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Rockerbox | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Fospha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about marketing attribution platforms - Asked ChatGPT "Which marketing attribution platform should I use in New Zealand?": 1. Google Analytics, 2. Triple Whale, 3. Ruler Analytics, 4. Dreamdata, 5. HubSpot - Asked ChatGPT "What are the best marketing attribution platforms in New Zealand?": 1. Triple Whale, 2. HubSpot, 3. Dreamdata, 4. Google Analytics, 5. Ruler Analytics, 6. Northbeam - Asked ChatGPT "What's the best marketing attribution platform in New Zealand for ad spend tracking?": 1. Triple Whale, 2. Google Analytics, 3. HubSpot, 4. Dreamdata - Searched Google, AI Overview "marketing attribution software": 1. Cometly, 2. Dreamdata, 3. Ruler Analytics, 4. HubSpot, 5. Google Analytics Not named in any answer: Rockerbox and Fospha. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Ruler Analytics changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ruler Analytics in New Zealand fell from 10 to 0. - Across the 12 months ending September 2026, Ruler Analytics fell from 8th to 9th among marketing attribution platforms in New Zealand. ## How did search popularity change for New Zealand marketing attribution platforms in September 2026? - In September 2026, HubSpot rose from 7th to 5th among marketing attribution platforms in New Zealand. - In September 2026, Dreamdata fell from 6th to 7th among marketing attribution platforms in New Zealand. - In September 2026, Rockerbox fell from 5th to 6th among marketing attribution platforms in New Zealand. - Estimated monthly branded searches for Northbeam in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026. - Estimated monthly branded searches for Cometly in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026. - Estimated monthly branded searches for Ruler Analytics in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Marketing attribution platforms | 10 | 0.1% | 8 | | Nov 2025 | Marketing attribution platforms | 10 | 0.1% | 9 | | Dec 2025 | Marketing attribution platforms | 10 | 0.15% | 9 | | Jan 2026 | Marketing attribution platforms | 10 | 0.12% | 9 | | Feb 2026 | Marketing attribution platforms | 10 | 0.12% | 9 | | Mar 2026 | Marketing attribution platforms | 10 | 0.09% | 9 | | Apr 2026 | Marketing attribution platforms | 0 | 0% | 9 | | May 2026 | Marketing attribution platforms | 10 | 0.1% | 9 | | Jun 2026 | Marketing attribution platforms | 10 | 0.1% | 9 | | Jul 2026 | Marketing attribution platforms | 10 | 0.1% | 8 | | Aug 2026 | Marketing attribution platforms | 10 | 0.1% | 9 | | Sep 2026 | Marketing attribution platforms | 0 | 0% | 9 | ## How are Ruler Analytics’ branded searches counted? Brandwave collects information about searches that people make online using Ruler Analytics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ruler analytics” ## Which marketing attribution platforms compete with Ruler Analytics? - [Google Analytics](/demand/nz/brands/google-analytics) - [Cometly](/demand/nz/brands/cometly) - [Triple Whale](/demand/nz/brands/triple-whale) - [Northbeam](/demand/nz/brands/northbeam): Head-to-head: /demand/nz/compare/northbeam-vs-ruler-analytics - [HubSpot](/demand/nz/brands/hubspot): Head-to-head: /demand/nz/compare/hubspot-vs-ruler-analytics - [Rockerbox](/demand/nz/brands/rockerbox): Head-to-head: /demand/nz/compare/rockerbox-vs-ruler-analytics - [Dreamdata](/demand/nz/brands/dreamdata): Head-to-head: /demand/nz/compare/dreamdata-vs-ruler-analytics - [Fospha](/demand/nz/brands/fospha): Head-to-head: /demand/nz/compare/fospha-vs-ruler-analytics ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ruler Analytics: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ruler-analytics This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ruler-analytics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.