---
title: "RUBY: search popularity and Share of Search in New Zealand"
description: "RUBY is a New Zealand designer fashion label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ruby"
publisher: "Brandwave"
---

# RUBY: search popularity and Share of Search in New Zealand

RUBY is a New Zealand designer fashion label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: RUBY
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among designer fashion labels**: 10.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| designer fashion labels | 4 | 10.4% | 8K |

- [New Zealand designer fashion labels](/demand/nz/categories/nz-designer-fashion-labels)

## How has branded search demand for RUBY changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for RUBY in New Zealand fell from 10.7K to 8K.
- Across the 11 months ending August 2026, RUBY’s estimated Share of Search among designer fashion labels in New Zealand decreased from 14.7% to 10.4%.
- Across the 11 months ending August 2026, RUBY fell from 2nd to 4th among designer fashion labels in New Zealand.

## How did search popularity change for New Zealand designer fashion labels in August 2026?

- In August 2026, Caitlin Crisp overtook Maggie Marilyn to rank 2nd among designer fashion labels in New Zealand, at 15.3%.
- In August 2026, Twenty-Seven Names overtook Kate Sylvester to rank 7th among designer fashion labels in New Zealand, at 4.4%.
- In August 2026, Juliette Hogan gained estimated Share of Search among designer fashion labels in New Zealand, from 10.2% to 13.5%.
- In August 2026, Zambesi gained estimated Share of Search among designer fashion labels in New Zealand, from 3.4% to 4%.
- In August 2026, Karen Walker lost estimated Share of Search among designer fashion labels in New Zealand, from 42.8% to 35%.
- In August 2026, Kowtow lost estimated Share of Search among designer fashion labels in New Zealand, from 10% to 7.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | designer fashion labels | 10.7K | 14.7% | 2 |
| Nov 2025 | designer fashion labels | 12.6K | 14.1% | 2 |
| Dec 2025 | designer fashion labels | 12.3K | 14.7% | 2 |
| Jan 2026 | designer fashion labels | 10.7K | 14.4% | 2 |
| Feb 2026 | designer fashion labels | 8.5K | 13% | 2 |
| Mar 2026 | designer fashion labels | 10K | 12.5% | 2 |
| Apr 2026 | designer fashion labels | 8.5K | 11.4% | 3 |
| May 2026 | designer fashion labels | 8K | 11.9% | 2 |
| Jun 2026 | designer fashion labels | 8.2K | 12.5% | 2 |
| Jul 2026 | designer fashion labels | 8.2K | 12% | 2 |
| Aug 2026 | designer fashion labels | 8K | 10.4% | 4 |
| Sep 2026 | designer fashion labels | — | — | — |

## How is RUBY measured?

Brandwave collects information about searches that people make online using RUBY’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ruby clothing”
- “ruby dress”
- “ruby nz”
- “ruby nz clothing”
- “ruby sale”
- “rubynz”

## Which designer fashion labels compete with RUBY?

- [Karen Walker](/demand/nz/brands/karen-walker): Head-to-head: /demand/nz/compare/karen-walker-vs-ruby
- [Caitlin Crisp](/demand/nz/brands/caitlin-crisp): Head-to-head: /demand/nz/compare/caitlin-crisp-vs-ruby
- [Juliette Hogan](/demand/nz/brands/juliette-hogan): Head-to-head: /demand/nz/compare/juliette-hogan-vs-ruby
- [Kowtow](/demand/nz/brands/kowtow): Head-to-head: /demand/nz/compare/kowtow-vs-ruby
- [Maggie Marilyn](/demand/nz/brands/maggie-marilyn): Head-to-head: /demand/nz/compare/maggie-marilyn-vs-ruby
- [Twenty-Seven Names](/demand/nz/brands/twenty-seven-names)
- [Zambesi](/demand/nz/brands/zambesi)
- [Kate Sylvester](/demand/nz/brands/kate-sylvester)
- [Ingrid Starnes](/demand/nz/brands/ingrid-starnes)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "RUBY: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ruby

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ruby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.