--- title: "Rubi: search popularity in New Zealand" description: "A Spanish maker of tile cutters and tiling tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/rubi" publisher: "Brandwave" --- # Rubi: search popularity in New Zealand A Spanish maker of tile cutters and tiling tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rubi - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among stone saw brands**: 0.15% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stone saw brands | 6 | 0.15% | 60 | | Tile cutter brands | 5 | 0.27% | 60 | - [Stone saw brands](/demand/nz/categories/nz-stone-saw-brands) - [Tile cutter brands](/demand/nz/categories/nz-tile-cutter-brands) ## Top stone saw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Rubi was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Rubi is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Husqvarna | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Makita | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Rubi | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Stihl | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | DeWalt | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Milwaukee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about stone saw brands - Asked ChatGPT "Which stone saw brand should I buy in New Zealand?": 1. Makita, 2. Husqvarna, 3. DeWalt, 4. Rubi - Asked ChatGPT "What are the best stone saw brands in New Zealand?": 1. Husqvarna, 2. Rubi, 3. Makita - Asked ChatGPT "What's the best stone saw brand in New Zealand for cutting masonry?": 1. Husqvarna, 2. Stihl, 3. Makita - Searched Google, AI Overview "cutting concrete saw": 1. Stihl Not named in any answer: Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Rubi changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rubi in New Zealand held steady at 60. - Across the 12 months ending September 2026, Rubi’s share of searches among stone saw brands in New Zealand held steady at 0.15%. - Across the 12 months ending September 2026, Rubi’s share of searches among tile cutter brands in New Zealand held steady, from 0.33% to 0.27%. ## How did search popularity change for New Zealand stone saw brands in September 2026? - In September 2026, Makita gained share of searches among stone saw brands in New Zealand, from 27% to 29.4%. - In September 2026, Stihl gained share of searches among stone saw brands in New Zealand, from 25.4% to 26%. - In September 2026, Milwaukee lost share of searches among stone saw brands in New Zealand, from 9.6% to 7.2%. - In September 2026, DeWalt lost share of searches among stone saw brands in New Zealand, from 20.3% to 19.3%. - Estimated monthly branded searches for Husqvarna in New Zealand fell 29.5% over 12 measured months, from 10.4K to 7.3K in September 2026. ## How did search popularity change for New Zealand tile cutter brands in September 2026? - In September 2026, Makita gained share of searches among tile cutter brands in New Zealand, from 40.2% to 42.2%. - In September 2026, Ryobi gained share of searches among tile cutter brands in New Zealand, from 32.9% to 34.3%. - In September 2026, DeWalt lost share of searches among tile cutter brands in New Zealand, from 26.2% to 22.9%. - Sigma’s share of searches among tile cutter brands in New Zealand has lost ground for 3 months in a row, from 1.1% to 0.32% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stone saw brands | 60 | 0.15% | 6 | | Nov 2025 | Stone saw brands | 50 | 0.11% | 6 | | Dec 2025 | Stone saw brands | 50 | 0.13% | 6 | | Jan 2026 | Stone saw brands | 50 | 0.13% | 6 | | Feb 2026 | Stone saw brands | 150 | 0.38% | 6 | | Mar 2026 | Stone saw brands | 50 | 0.13% | 6 | | Apr 2026 | Stone saw brands | 100 | 0.27% | 6 | | May 2026 | Stone saw brands | 80 | 0.2% | 6 | | Jun 2026 | Stone saw brands | 60 | 0.16% | 6 | | Jul 2026 | Stone saw brands | 120 | 0.33% | 6 | | Aug 2026 | Stone saw brands | 30 | 0.08% | 6 | | Sep 2026 | Stone saw brands | 60 | 0.15% | 6 | | Oct 2025 | Tile cutter brands | 60 | 0.33% | 5 | | Nov 2025 | Tile cutter brands | 50 | 0.21% | 5 | | Dec 2025 | Tile cutter brands | 50 | 0.23% | 4 | | Jan 2026 | Tile cutter brands | 50 | 0.26% | 4 | | Feb 2026 | Tile cutter brands | 150 | 0.82% | 4 | | Mar 2026 | Tile cutter brands | 50 | 0.26% | 5 | | Apr 2026 | Tile cutter brands | 100 | 0.55% | 5 | | May 2026 | Tile cutter brands | 80 | 0.46% | 5 | | Jun 2026 | Tile cutter brands | 60 | 0.32% | 5 | | Jul 2026 | Tile cutter brands | 120 | 0.7% | 4 | | Aug 2026 | Tile cutter brands | 30 | 0.16% | 5 | | Sep 2026 | Tile cutter brands | 60 | 0.27% | 5 | ## How are Rubi’s branded searches counted? Brandwave collects information about searches that people make online using Rubi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rubi tile cutter” - “rubi tools” ## Which stone saw brands compete with Rubi? - [Makita](/demand/nz/brands/makita): Head-to-head: /demand/nz/compare/makita-vs-rubi - [Stihl](/demand/nz/brands/stihl): Head-to-head: /demand/nz/compare/rubi-vs-stihl - [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/dewalt-vs-rubi - [Husqvarna](/demand/nz/brands/husqvarna): Head-to-head: /demand/nz/compare/husqvarna-vs-rubi - [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/milwaukee-vs-rubi ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rubi: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/rubi This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rubi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.