--- title: "Rubbermaid: search popularity in New Zealand" description: "Rubbermaid makes food storage containers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/rubbermaid" publisher: "Brandwave" --- # Rubbermaid: search popularity in New Zealand Rubbermaid makes food storage containers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rubbermaid - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among food storage brands**: 5.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Food storage brands | 3 | 5.8% | 1.1K | | Meal prep containers brands | 3 | 2.4% | 170 | - [Food storage brands](/demand/nz/categories/nz-food-storage-brands) - [Meal prep containers brands](/demand/nz/categories/nz-meal-prep-containers-brands) ## Top food storage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rubbermaid did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sistema | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pyrex | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Décor | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Tupperware | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Joseph Joseph | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Lock&Lock | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Rubbermaid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about food storage brands - Asked ChatGPT "Which food storage brand should I buy in New Zealand?": 1. Sistema, 2. Pyrex - Asked ChatGPT "What are the best food storage brands in New Zealand?": 1. Sistema, 2. Tupperware, 3. Pyrex, 4. Décor, 5. Lock&Lock - Asked ChatGPT "What's the best food storage brand in New Zealand for packed lunches?": 1. Sistema - Searched Google, AI Overview "food storage containers nz": 1. Sistema, 2. Décor, 3. Joseph Joseph, 4. Pyrex - Searched Google, AI Overview "airtight containers nz": 1. Sistema Not named in any answer: Rubbermaid. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Rubbermaid changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rubbermaid in New Zealand held steady at 1.1K. - Across the 12 months ending September 2026, Rubbermaid’s share of searches among food storage brands in New Zealand peaked at 6.4% in December 2025 and was lowest at 4.4% in May 2026. - Across the 12 months ending September 2026, Rubbermaid’s share of searches among meal prep containers brands in New Zealand decreased from 3.1% to 2.4%. - Across the 12 months ending September 2026, Rubbermaid’s share of searches among meal prep containers brands in New Zealand peaked at 3.1% in November 2025 and was lowest at 2.1% in May 2026. ## How did search popularity change for New Zealand food storage brands in September 2026? - In September 2026, Pyrex overtook Joseph Joseph to rank 4th among food storage brands in New Zealand, with 3.8% of the searches. - In September 2026, Sistema gained share of searches among food storage brands in New Zealand, from 63.3% to 66.9%. - In September 2026, Rubbermaid gained share of searches among food storage brands in New Zealand, from 4.5% to 5.8%. - In September 2026, Tupperware lost share of searches among food storage brands in New Zealand, from 22.9% to 16.9%. - Décor’s share of searches among food storage brands in New Zealand has gained ground for 3 months in a row, from 1.7% to 2.3% in September 2026. - Estimated monthly branded searches for Lock&Lock in New Zealand rose 10% over 12 measured months, from 100 to 110 in September 2026. ## How did search popularity change for New Zealand meal prep containers brands in September 2026? - In September 2026, Pyrex gained share of searches among meal prep containers brands in New Zealand, from 9.2% to 10.4%. - In September 2026, Sistema lost share of searches among meal prep containers brands in New Zealand, from 86.9% to 85.6%. - Estimated monthly branded searches for Glasslock in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026. - Estimated monthly branded searches for Rubbermaid in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Food storage brands | 1.1K | 6% | 3 | | Nov 2025 | Food storage brands | 990 | 5.8% | 3 | | Dec 2025 | Food storage brands | 1.2K | 6.4% | 3 | | Jan 2026 | Food storage brands | 1.2K | 4.4% | 3 | | Feb 2026 | Food storage brands | 820 | 4.4% | 3 | | Mar 2026 | Food storage brands | 1K | 5.7% | 3 | | Apr 2026 | Food storage brands | 940 | 5.4% | 3 | | May 2026 | Food storage brands | 810 | 4.4% | 3 | | Jun 2026 | Food storage brands | 1.1K | 6% | 3 | | Jul 2026 | Food storage brands | 1.1K | 5.3% | 3 | | Aug 2026 | Food storage brands | 1K | 4.5% | 3 | | Sep 2026 | Food storage brands | 1.1K | 5.8% | 3 | | Oct 2025 | Meal prep containers brands | 210 | 3.1% | 3 | | Nov 2025 | Meal prep containers brands | 210 | 3.1% | 3 | | Dec 2025 | Meal prep containers brands | 210 | 2.8% | 3 | | Jan 2026 | Meal prep containers brands | 260 | 2.7% | 3 | | Feb 2026 | Meal prep containers brands | 170 | 2.2% | 3 | | Mar 2026 | Meal prep containers brands | 170 | 2.5% | 3 | | Apr 2026 | Meal prep containers brands | 170 | 2.5% | 3 | | May 2026 | Meal prep containers brands | 140 | 2.1% | 3 | | Jun 2026 | Meal prep containers brands | 170 | 2.4% | 3 | | Jul 2026 | Meal prep containers brands | 170 | 2.2% | 3 | | Aug 2026 | Meal prep containers brands | 210 | 2.7% | 3 | | Sep 2026 | Meal prep containers brands | 170 | 2.4% | 3 | ## How are Rubbermaid’s branded searches counted? Brandwave collects information about searches that people make online using Rubbermaid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rubbermaid” - “rubbermaid bins” - “rubbermaid chilly bin” - “rubbermaid containers” - “rubbermaid gloves” - “rubbermaid power scrubber” - “rubbermaid stock tank” - “rubbermaid storage totes” - “rubbermaid trolley” ## Which food storage brands compete with Rubbermaid? - [Sistema](/demand/nz/brands/sistema): Head-to-head: /demand/nz/compare/rubbermaid-vs-sistema - [Tupperware](/demand/nz/brands/tupperware): Head-to-head: /demand/nz/compare/rubbermaid-vs-tupperware - [Pyrex](/demand/nz/brands/pyrex): Head-to-head: /demand/nz/compare/pyrex-vs-rubbermaid - [Joseph Joseph](/demand/nz/brands/joseph-joseph): Head-to-head: /demand/nz/compare/joseph-joseph-vs-rubbermaid - [Décor](/demand/nz/brands/decor): Head-to-head: /demand/nz/compare/decor-vs-rubbermaid - [Lock&Lock](/demand/nz/brands/lock-and-lock) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rubbermaid: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/rubbermaid This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rubbermaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.