---
title: "RSM: search popularity and Share of Search in New Zealand"
description: "An audit, tax, and consulting firm for mid-sized businesses in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/rsm-new-zealand"
publisher: "Brandwave"
---

# RSM: search popularity and Share of Search in New Zealand

An audit, tax, and consulting firm for mid-sized businesses in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: RSM
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among accounting and advisory firms**: 1.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| accounting and advisory firms | 9 | 1.1% | 430 |

- [New Zealand accounting and advisory firms](/demand/nz/categories/nz-accounting-and-advisory-firms)

## How has branded search demand for RSM changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for RSM in New Zealand fell from 890 to 430.
- Across the 11 months ending August 2026, RSM’s estimated Share of Search among accounting and advisory firms in New Zealand decreased from 2.6% to 1.1%.
- Across the 11 months ending August 2026, RSM’s estimated Share of Search among accounting and advisory firms in New Zealand peaked at 3% in November 2025 and was lowest at 1.1% in August 2026.
- Across the 11 months ending August 2026, RSM fell from 8th to 9th among accounting and advisory firms in New Zealand.

## How did search popularity change for New Zealand accounting and advisory firms in August 2026?

- In August 2026, PwC gained estimated Share of Search among accounting and advisory firms in New Zealand, from 10.8% to 15.2%.
- In August 2026, Deloitte gained estimated Share of Search among accounting and advisory firms in New Zealand, from 20.5% to 21.6%.
- In August 2026, BDO gained estimated Share of Search among accounting and advisory firms in New Zealand, from 8.7% to 9.7%.
- In August 2026, KPMG lost estimated Share of Search among accounting and advisory firms in New Zealand, from 39.7% to 34.8%.
- In August 2026, RSM lost estimated Share of Search among accounting and advisory firms in New Zealand, from 1.8% to 1.1%.
- In August 2026, Baker Tilly Staples Rodway lost estimated Share of Search among accounting and advisory firms in New Zealand, from 6.8% to 6.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | accounting and advisory firms | 890 | 2.6% | 8 |
| Nov 2025 | accounting and advisory firms | 1K | 3% | 8 |
| Dec 2025 | accounting and advisory firms | 720 | 2.7% | 8 |
| Jan 2026 | accounting and advisory firms | 680 | 2.4% | 8 |
| Feb 2026 | accounting and advisory firms | 910 | 2.5% | 8 |
| Mar 2026 | accounting and advisory firms | 1.3K | 2.5% | 8 |
| Apr 2026 | accounting and advisory firms | 880 | 2.7% | 8 |
| May 2026 | accounting and advisory firms | 770 | 2.3% | 8 |
| Jun 2026 | accounting and advisory firms | 900 | 2.4% | 8 |
| Jul 2026 | accounting and advisory firms | 700 | 1.8% | 9 |
| Aug 2026 | accounting and advisory firms | 430 | 1.1% | 9 |
| Sep 2026 | accounting and advisory firms | — | — | — |

## How is RSM measured?

Brandwave collects information about searches that people make online using RSM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “RSM Auckland”
- “RSM New Zealand”
- “rsm new zealand auckland”
- “RSM NZ”

## Which accounting and advisory firms compete with RSM?

- [KPMG](/demand/nz/brands/kpmg-new-zealand)
- [Deloitte](/demand/nz/brands/deloitte-new-zealand)
- [PwC](/demand/nz/brands/pwc-new-zealand)
- [BDO](/demand/nz/brands/bdo-new-zealand)
- [Baker Tilly Staples Rodway](/demand/nz/brands/baker-tilly-staples-rodway): Head-to-head: /demand/nz/compare/baker-tilly-staples-rodway-vs-rsm-new-zealand
- [Grant Thornton](/demand/nz/brands/grant-thornton-new-zealand): Head-to-head: /demand/nz/compare/grant-thornton-new-zealand-vs-rsm-new-zealand
- [EY](/demand/nz/brands/ey-new-zealand): Head-to-head: /demand/nz/compare/ey-new-zealand-vs-rsm-new-zealand
- [Moore Markhams](/demand/nz/brands/moore-markhams): Head-to-head: /demand/nz/compare/moore-markhams-vs-rsm-new-zealand
- [Crowe](/demand/nz/brands/crowe-new-zealand): Head-to-head: /demand/nz/compare/crowe-new-zealand-vs-rsm-new-zealand

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "RSM: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/rsm-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rsm-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.