---
title: "Royal Enfield: search popularity and Share of Search in New Zealand"
description: "Royal Enfield is a motorcycle brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/royal-enfield"
publisher: "Brandwave"
---

# Royal Enfield: search popularity and Share of Search in New Zealand

Royal Enfield is a motorcycle brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Royal Enfield
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among motorcycle brands**: 10.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Motorcycle brands | 6 | 10.6% | 5.5K |

- [Motorcycle brands](/demand/nz/categories/nz-motorcycle-brands)

## How has branded search demand for Royal Enfield changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Royal Enfield in New Zealand fell from 6.5K to 5.5K.
- Across the 11 months ending August 2026, Royal Enfield’s estimated Share of Search among motorcycle brands in New Zealand decreased from 11.8% to 10.6%.
- Across the 11 months ending August 2026, Royal Enfield’s estimated Share of Search among motorcycle brands in New Zealand peaked at 13.3% in April 2026 and was lowest at 9.4% in June 2026.
- Across the 11 months ending August 2026, Royal Enfield fell from 5th to 6th among motorcycle brands in New Zealand.

## How did search popularity change for New Zealand motorcycle brands in August 2026?

- In August 2026, Kawasaki overtook CFMOTO to rank 2nd among motorcycle brands in New Zealand, at 14.6%.
- In August 2026, Ducati gained estimated Share of Search among motorcycle brands in New Zealand, from 11.4% to 12.3%.
- In August 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands in New Zealand, from 29.3% to 28.1%.
- Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.2% in August 2026.
- In August 2026, KTM rose from 6th to 5th among motorcycle brands in New Zealand.
- In August 2026, Royal Enfield fell from 5th to 6th among motorcycle brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Motorcycle brands | 6.5K | 11.8% | 5 |
| Nov 2025 | Motorcycle brands | 5.9K | 11.1% | 6 |
| Dec 2025 | Motorcycle brands | 5.9K | 11.3% | 5 |
| Jan 2026 | Motorcycle brands | 6.2K | 12.2% | 4 |
| Feb 2026 | Motorcycle brands | 6.2K | 11.8% | 5 |
| Mar 2026 | Motorcycle brands | 6.6K | 11.4% | 6 |
| Apr 2026 | Motorcycle brands | 7.1K | 13.3% | 4 |
| May 2026 | Motorcycle brands | 6.9K | 12.1% | 4 |
| Jun 2026 | Motorcycle brands | 4.9K | 9.4% | 6 |
| Jul 2026 | Motorcycle brands | 5.3K | 10.8% | 5 |
| Aug 2026 | Motorcycle brands | 5.5K | 10.6% | 6 |
| Sep 2026 | Motorcycle brands | — | — | — |

## How is Royal Enfield measured?

Brandwave collects information about searches that people make online using Royal Enfield’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “interceptor 650 royal enfield”
- “royal enfield”
- “royal enfield 650”
- “royal enfield bike”
- “royal enfield bullet”
- “royal enfield bullet 350”
- “royal enfield classic 350”
- “royal enfield classic 500”
- “royal enfield classic 650”
- “royal enfield continental 650”
- “royal enfield hunter350”
- “royal enfield in india”
- “royal enfield interceptor”
- “royal enfield meteor 350”
- “royal enfield moto”
- “royal enfield near me”
- “royal enfield new zealand”
- “royal enfield nz”
- “royal enfield scooter”
- “royalenfield”
- “royalenfield bike”
- “royalenfield com”
- “royalenfield nz”

## Which motorcycle brands compete with Royal Enfield?

- [Harley-Davidson](/demand/nz/brands/harley-davidson)
- [Kawasaki](/demand/nz/brands/kawasaki)
- [CFMOTO](/demand/nz/brands/cfmoto): Head-to-head: /demand/nz/compare/cfmoto-vs-royal-enfield
- [Ducati](/demand/nz/brands/ducati): Head-to-head: /demand/nz/compare/ducati-vs-royal-enfield
- [KTM](/demand/nz/brands/ktm): Head-to-head: /demand/nz/compare/ktm-vs-royal-enfield
- [Triumph](/demand/nz/brands/triumph): Head-to-head: /demand/nz/compare/royal-enfield-vs-triumph
- [Honda Motorcycles](/demand/nz/brands/honda-motorcycles): Head-to-head: /demand/nz/compare/honda-motorcycles-vs-royal-enfield
- [Suzuki Motorcycles](/demand/nz/brands/suzuki-motorcycles)
- [Yamaha Motor](/demand/nz/brands/yamaha-motor)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Royal Enfield: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/royal-enfield

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/royal-enfield. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.