--- title: "Royal Canin: search popularity and Share of Search in New Zealand" description: "Royal Canin is a pet food brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/royal-canin" publisher: "Brandwave" --- # Royal Canin: search popularity and Share of Search in New Zealand Royal Canin is a pet food brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Royal Canin - **Owned by**: Mars - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among pet food brands**: 23.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet food brands | 2 | 23.9% | 8.7K | - [Pet food brands](/demand/nz/categories/nz-pet-food-brands) ## How has branded search demand for Royal Canin changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Royal Canin in New Zealand rose from 7.8K to 8.7K. - Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among pet food brands in New Zealand decreased from 26.1% to 23.9%. - Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among pet food brands in New Zealand peaked at 26.9% in December 2025 and was lowest at 23.9% in August 2026. - Across the 11 months ending August 2026, Royal Canin fell from 1st to 2nd among pet food brands in New Zealand. ## How did search popularity change for New Zealand pet food brands in August 2026? - In August 2026, Hill's gained estimated Share of Search among pet food brands in New Zealand, from 8.3% to 9.8%. - In August 2026, ZIWI Peak gained estimated Share of Search among pet food brands in New Zealand, from 7% to 7.8%. - In August 2026, Purina lost estimated Share of Search among pet food brands in New Zealand, from 31.5% to 29.6%. - In August 2026, Royal Canin lost estimated Share of Search among pet food brands in New Zealand, from 24.9% to 23.9%. - Black Hawk’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 9.3% to 10.9% in August 2026. - Pedigree’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 5.4% to 6.5% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet food brands | 7.8K | 26.1% | 1 | | Nov 2025 | Pet food brands | 6.9K | 25.5% | 1 | | Dec 2025 | Pet food brands | 7.1K | 26.9% | 1 | | Jan 2026 | Pet food brands | 8K | 24.4% | 2 | | Feb 2026 | Pet food brands | 7.5K | 25% | 2 | | Mar 2026 | Pet food brands | 9.2K | 25.4% | 2 | | Apr 2026 | Pet food brands | 9.2K | 26.2% | 2 | | May 2026 | Pet food brands | 9.1K | 26.2% | 2 | | Jun 2026 | Pet food brands | 9K | 25.2% | 2 | | Jul 2026 | Pet food brands | 9.3K | 24.9% | 2 | | Aug 2026 | Pet food brands | 8.7K | 23.9% | 2 | | Sep 2026 | Pet food brands | — | — | — | ## How is Royal Canin measured? Brandwave collects information about searches that people make online using Royal Canin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gastro royal canin cat” - “puppy maxi royal canin” - “royal canin” - “royal canin cat food” - “royal canin dog food” - “royal canin gastrointestinal dog” - “royal canin gi” - “royal canin hypo” - “royal canin hypoallergenic dog food” - “royal canin kitten” - “royal canin kitten food” - “royal canin near me” - “royal canin new zealand” - “royal canin nz” - “royal canin online” - “royal canin pet food” - “royal canin puppy food” - “royalcanin” - “royalcanin cat food” - “royalcanin com” - “royalcanin dog food” - “royalcanin nz” - “royalcanin pet food” ## Which pet food brands compete with Royal Canin? - [Purina](/demand/nz/brands/purina): Head-to-head: /demand/nz/compare/purina-vs-royal-canin - [Black Hawk](/demand/nz/brands/black-hawk): Head-to-head: /demand/nz/compare/black-hawk-vs-royal-canin - [Whiskas](/demand/nz/brands/whiskas): Head-to-head: /demand/nz/compare/royal-canin-vs-whiskas - [Hill's](/demand/nz/brands/hills): Head-to-head: /demand/nz/compare/hills-vs-royal-canin - [ZIWI Peak](/demand/nz/brands/ziwi-peak): Head-to-head: /demand/nz/compare/royal-canin-vs-ziwi-peak - [Pedigree](/demand/nz/brands/pedigree) - [K9 Natural](/demand/nz/brands/k9-natural) ## Who owns Royal Canin? Royal Canin is owned by Mars. Brandwave also tracks Airwaves, Dolmio, Eclipse, Extra, Juicy Fruit, Pedigree and Whiskas, owned by the same company, in New Zealand. - [Mars](/demand/nz/companies/mars): Owns 9 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Royal Canin? Royal Canin is owned by Mars. Brandwave also tracks Airwaves, Dolmio, Eclipse, Extra, Juicy Fruit, Pedigree and Whiskas, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Royal Canin: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/royal-canin This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/royal-canin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.