---
title: "Roxy: search popularity and Share of Search in New Zealand"
description: "Roxy is a surf and beachwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/roxy"
publisher: "Brandwave"
---

# Roxy: search popularity and Share of Search in New Zealand

Roxy is a surf and beachwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Roxy
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among surf brands**: 8.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Surf brands | 4 | 8.5% | 2K |

- [Surf brands](/demand/nz/categories/nz-surf-brands)

## How has branded search demand for Roxy changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Roxy in New Zealand held steady at 2K.
- Across the 11 months ending August 2026, Roxy’s estimated Share of Search among surf brands in New Zealand increased from 7.1% to 8.5%.
- Across the 11 months ending August 2026, Roxy’s estimated Share of Search among surf brands in New Zealand peaked at 9.2% in November 2025 and was lowest at 5.8% in March 2026.

## How did search popularity change for New Zealand surf brands in August 2026?

- In August 2026, Billabong gained estimated Share of Search among surf brands in New Zealand, from 25% to 28.9%.
- In August 2026, Volcom lost estimated Share of Search among surf brands in New Zealand, from 12.1% to 11.1%.
- In August 2026, Rip Curl lost estimated Share of Search among surf brands in New Zealand, from 35.7% to 34.8%.
- In August 2026, Quiksilver lost estimated Share of Search among surf brands in New Zealand, from 6.5% to 5.6%.
- In August 2026, O'Neill lost estimated Share of Search among surf brands in New Zealand, from 3.6% to 3%.
- Estimated monthly branded searches for Salty Crew in New Zealand fell 38.6% over 11 measured months, from 3.1K to 1.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Surf brands | 2K | 7.1% | 4 |
| Nov 2025 | Surf brands | 4.1K | 9.2% | 4 |
| Dec 2025 | Surf brands | 2.9K | 6.8% | 4 |
| Jan 2026 | Surf brands | 2.5K | 7.6% | 4 |
| Feb 2026 | Surf brands | 1.5K | 6.6% | 6 |
| Mar 2026 | Surf brands | 1.3K | 5.8% | 6 |
| Apr 2026 | Surf brands | 1.4K | 6% | 6 |
| May 2026 | Surf brands | 1.5K | 6.8% | 5 |
| Jun 2026 | Surf brands | 1.8K | 8.7% | 4 |
| Jul 2026 | Surf brands | 1.9K | 8.6% | 4 |
| Aug 2026 | Surf brands | 2K | 8.5% | 4 |
| Sep 2026 | Surf brands | — | — | — |

## How is Roxy measured?

Brandwave collects information about searches that people make online using Roxy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “boardshorts roxy”
- “roxy boardshorts”
- “roxy clothing”
- “roxy endless summer boardshorts”
- “roxy nz”
- “roxy swimwear”
- “roxy swimwear long sleeve”
- “roxy wetsuit”

## Which surf brands compete with Roxy?

- [Rip Curl](/demand/nz/brands/rip-curl): Head-to-head: /demand/nz/compare/rip-curl-vs-roxy
- [Billabong](/demand/nz/brands/billabong): Head-to-head: /demand/nz/compare/billabong-vs-roxy
- [Volcom](/demand/nz/brands/volcom): Head-to-head: /demand/nz/compare/roxy-vs-volcom
- [Salty Crew](/demand/nz/brands/salty-crew): Head-to-head: /demand/nz/compare/roxy-vs-salty-crew
- [Quiksilver](/demand/nz/brands/quiksilver): Head-to-head: /demand/nz/compare/quiksilver-vs-roxy
- [O'Neill](/demand/nz/brands/oneill)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Roxy: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/roxy

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/roxy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.