--- title: "How popular is Roxy Cinema? Searches and AI answers in New Zealand" description: "Roxy Cinema is an art deco cinema in Miramar, Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/roxy-cinema" publisher: "Brandwave" --- # How popular is Roxy Cinema? Searches and AI answers in New Zealand Roxy Cinema is an art deco cinema in Miramar, Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Roxy Cinema - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among neighbourhood cinemas**: 8.2% ## Where does Roxy Cinema compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Neighbourhood cinemas | 5 | 8.2% | 6.8K | - [Neighbourhood cinemas](/demand/nz/categories/nz-neighbourhood-cinemas) ## Top neighbourhood cinemas in ChatGPT and Google AI Overviews In three ChatGPT questions, Roxy Cinema appeared in all three answers. Roxy Cinema is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Roxy Cinema | 1st | 3 of 3 | 3 of 3 | | Academy Cinemas | 2nd | 2 of 3 | 2 of 3 | | Bridgeway Cinemas | 3rd | 2 of 3 | 2 of 3 | | The Vic Devonport | 4th | 1 of 3 | 1 of 3 | | Lumière Cinemas | 5th | 2 of 3 | 2 of 3 | | Monterey Cinema | Not ranked | 0 of 3 | 0 of 3 | | Embassy 3 Cinemas | Not ranked | 0 of 3 | 0 of 3 | | Starlight Cinema | Not ranked | 0 of 3 | 0 of 3 | | Luxe Cinemas | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about neighbourhood cinemas - Asked ChatGPT "Which neighbourhood cinema should I go to in New Zealand?": 1. Roxy Cinema - Asked ChatGPT "What are the best neighbourhood cinemas in New Zealand?": 1. Roxy Cinema, 2. Lumière Cinemas, 3. Academy Cinemas, 4. Bridgeway Cinemas - Asked ChatGPT "What's the best neighbourhood cinema in New Zealand for a night out?": 1. The Vic Devonport, 2. Bridgeway Cinemas, 3. Academy Cinemas, 4. Roxy Cinema, 5. Lumière Cinemas Not named in any answer: Monterey Cinema, Embassy 3 Cinemas, Starlight Cinema and Luxe Cinemas. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Roxy Cinema changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Roxy Cinema in New Zealand rose from 5.7K to 6.8K. - Across the 12 months ending October 2026, Roxy Cinema’s share of searches among neighbourhood cinemas in New Zealand decreased from 8.8% to 8.2%. - Across the 12 months ending October 2026, Roxy Cinema’s share of searches among neighbourhood cinemas in New Zealand peaked at 9.5% in July 2026 and was lowest at 7% in August 2026. ## How did search popularity change for New Zealand neighbourhood cinemas in October 2026? - In October 2026, Lumière Cinemas overtook Bridgeway Cinemas to rank 3rd among neighbourhood cinemas in New Zealand, with 17.7% of the searches. - In October 2026, The Vic Devonport gained share of searches among neighbourhood cinemas in New Zealand, from 3.6% to 4.4%. - In October 2026, Monterey Cinema lost share of searches among neighbourhood cinemas in New Zealand, from 23.4% to 19.8%. - In October 2026, Starlight Cinema lost share of searches among neighbourhood cinemas in New Zealand, from 6.8% to 5.3%. - In October 2026, Academy Cinemas lost share of searches among neighbourhood cinemas in New Zealand, from 18.5% to 17.7%. - In October 2026, Bridgeway Cinemas lost share of searches among neighbourhood cinemas in New Zealand, from 15.1% to 14.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Neighbourhood cinemas | 5.7K | 8.8% | 5 | | Dec 2025 | Neighbourhood cinemas | 7.3K | 8.5% | 6 | | Jan 2026 | Neighbourhood cinemas | 7.8K | 7.8% | 6 | | Feb 2026 | Neighbourhood cinemas | 6.3K | 9.3% | 6 | | Mar 2026 | Neighbourhood cinemas | 6.3K | 8.3% | 6 | | Apr 2026 | Neighbourhood cinemas | 8.5K | 8.2% | 6 | | May 2026 | Neighbourhood cinemas | 9K | 8.3% | 6 | | Jun 2026 | Neighbourhood cinemas | 8.3K | 8.1% | 5 | | Jul 2026 | Neighbourhood cinemas | 9.5K | 9.5% | 6 | | Aug 2026 | Neighbourhood cinemas | 6.3K | 7% | 7 | | Sep 2026 | Neighbourhood cinemas | 6.3K | 7.9% | 6 | | Oct 2026 | Neighbourhood cinemas | 6.8K | 8.2% | 5 | ## How are Roxy Cinema’s branded searches counted? Brandwave collects information about searches that people make online using Roxy Cinema’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “roxy cinema” - “roxy cinema miramar” ## Which neighbourhood cinemas compete with Roxy Cinema? - [Monterey Cinema](/demand/nz/brands/monterey-cinema) - [Academy Cinemas](/demand/nz/brands/academy-cinemas): Head-to-head: /demand/nz/compare/academy-cinemas-vs-roxy-cinema - [Lumière Cinemas](/demand/nz/brands/lumiere-cinemas): Head-to-head: /demand/nz/compare/lumiere-cinemas-vs-roxy-cinema - [Bridgeway Cinemas](/demand/nz/brands/bridgeway-cinemas): Head-to-head: /demand/nz/compare/bridgeway-cinemas-vs-roxy-cinema - [Embassy 3 Cinemas](/demand/nz/brands/embassy-3-cinemas): Head-to-head: /demand/nz/compare/embassy-3-cinemas-vs-roxy-cinema - [Starlight Cinema](/demand/nz/brands/starlight-cinema): Head-to-head: /demand/nz/compare/roxy-cinema-vs-starlight-cinema - [Luxe Cinemas](/demand/nz/brands/luxe-cinemas) - [The Vic Devonport](/demand/nz/brands/the-vic-devonport) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Roxy Cinema? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/roxy-cinema This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/roxy-cinema. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.