---
title: "Rover: search popularity and Share of Search in New Zealand"
description: "Rover makes lawn mowers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/rover-mowers"
publisher: "Brandwave"
---

# Rover: search popularity and Share of Search in New Zealand

Rover makes lawn mowers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rover
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among lawn mower brands**: 0.44%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Lawn mower brands | 6 | 0.44% | 160 |

- [Lawn mower brands](/demand/nz/categories/nz-lawn-mower-brands)

## How has branded search demand for Rover changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rover in New Zealand fell from 300 to 160.
- Across the 11 months ending August 2026, Rover’s estimated Share of Search among lawn mower brands in New Zealand held steady, from 0.61% to 0.44%.

## How did search popularity change for New Zealand lawn mower brands in August 2026?

- In August 2026, Victa gained estimated Share of Search among lawn mower brands in New Zealand, from 1.7% to 2.6%.
- In August 2026, Cub Cadet gained estimated Share of Search among lawn mower brands in New Zealand, from 3.5% to 4.1%.
- In August 2026, Husqvarna lost estimated Share of Search among lawn mower brands in New Zealand, from 33.5% to 31.9%.
- Estimated monthly branded searches for Rover in New Zealand fell 46.7% over 11 measured months, from 300 to 160 in August 2026.
- Estimated monthly branded searches for STIHL in New Zealand fell 18.4% over 11 measured months, from 20.5K to 16.8K in August 2026.
- Estimated monthly branded searches for Masport in New Zealand fell 17.4% over 11 measured months, from 6.3K to 5.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lawn mower brands | 300 | 0.61% | 6 |
| Nov 2025 | Lawn mower brands | 310 | 0.58% | 6 |
| Dec 2025 | Lawn mower brands | 310 | 0.68% | 6 |
| Jan 2026 | Lawn mower brands | 300 | 0.65% | 6 |
| Feb 2026 | Lawn mower brands | 300 | 0.66% | 6 |
| Mar 2026 | Lawn mower brands | 230 | 0.54% | 6 |
| Apr 2026 | Lawn mower brands | 250 | 0.6% | 6 |
| May 2026 | Lawn mower brands | 200 | 0.48% | 6 |
| Jun 2026 | Lawn mower brands | 140 | 0.39% | 6 |
| Jul 2026 | Lawn mower brands | 120 | 0.35% | 6 |
| Aug 2026 | Lawn mower brands | 160 | 0.44% | 6 |
| Sep 2026 | Lawn mower brands | — | — | — |

## How is Rover measured?

Brandwave collects information about searches that people make online using Rover’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rover chainsaw”
- “rover lawn mower”
- “rover mower”
- “rover ride mower”

## Which lawn mower brands compete with Rover?

- [STIHL](/demand/nz/brands/stihl): Head-to-head: /demand/nz/compare/rover-mowers-vs-stihl
- [Husqvarna](/demand/nz/brands/husqvarna): Head-to-head: /demand/nz/compare/husqvarna-vs-rover-mowers
- [Masport](/demand/nz/brands/masport): Head-to-head: /demand/nz/compare/masport-vs-rover-mowers
- [Cub Cadet](/demand/nz/brands/cub-cadet): Head-to-head: /demand/nz/compare/cub-cadet-vs-rover-mowers
- [Victa](/demand/nz/brands/victa): Head-to-head: /demand/nz/compare/rover-mowers-vs-victa

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rover: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/rover-mowers

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rover-mowers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.