---
title: "Rotorua Rafting: search popularity and Share of Search in New Zealand"
description: "Rotorua Rafting runs white water rafting trips in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/rotorua-rafting"
publisher: "Brandwave"
---

# Rotorua Rafting: search popularity and Share of Search in New Zealand

Rotorua Rafting runs white water rafting trips in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rotorua Rafting
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among white water rafting operators**: 60.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| White water rafting operators | 1 | 60.4% | 2.5K |

- [White water rafting operators](/demand/nz/categories/nz-white-water-rafting)

## How has branded search demand for Rotorua Rafting changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rotorua Rafting in New Zealand fell from 4.5K to 2.5K.
- Across the 11 months ending August 2026, Rotorua Rafting’s estimated Share of Search among white water rafting operators in New Zealand peaked at 61.4% in February 2026 and was lowest at 53.1% in May 2026.

## How did search popularity change for New Zealand white water rafting operators in August 2026?

- In August 2026, Queenstown Rafting overtook River Valley to rank 3rd among white water rafting operators in New Zealand, at 9.6%.
- In August 2026, Rotorua Rafting gained estimated Share of Search among white water rafting operators in New Zealand, from 55.6% to 60.4%.
- In August 2026, Kaituna Cascades lost estimated Share of Search among white water rafting operators in New Zealand, from 28.9% to 22.6%.
- In August 2026, River Valley lost estimated Share of Search among white water rafting operators in New Zealand, from 7.7% to 6.9%.
- Estimated monthly branded searches for River Rats in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | White water rafting operators | 4.5K | 59.9% | 1 |
| Nov 2025 | White water rafting operators | 6.8K | 58.2% | 1 |
| Dec 2025 | White water rafting operators | 10.3K | 60% | 1 |
| Jan 2026 | White water rafting operators | 10.3K | 58.2% | 1 |
| Feb 2026 | White water rafting operators | 8.4K | 61.4% | 1 |
| Mar 2026 | White water rafting operators | 6.9K | 58.6% | 1 |
| Apr 2026 | White water rafting operators | 4.6K | 54.7% | 1 |
| May 2026 | White water rafting operators | 3K | 53.1% | 1 |
| Jun 2026 | White water rafting operators | 2K | 57.3% | 1 |
| Jul 2026 | White water rafting operators | 2K | 55.6% | 1 |
| Aug 2026 | White water rafting operators | 2.5K | 60.4% | 1 |
| Sep 2026 | White water rafting operators | — | — | — |

## How is Rotorua Rafting measured?

Brandwave collects information about searches that people make online using Rotorua Rafting’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rotorua rafting”
- “rotorua rafting co nz”
- “rotorua rafting kaituna”
- “rotorua rafting waterfall”
- “rotoruarafting”

## Which white water rafting operators compete with Rotorua Rafting?

- [Kaituna Cascades](/demand/nz/brands/kaituna-cascades): Head-to-head: /demand/nz/compare/kaituna-cascades-vs-rotorua-rafting
- [Queenstown Rafting](/demand/nz/brands/queenstown-rafting): Head-to-head: /demand/nz/compare/queenstown-rafting-vs-rotorua-rafting
- [River Valley](/demand/nz/brands/river-valley): Head-to-head: /demand/nz/compare/river-valley-vs-rotorua-rafting
- [River Rats](/demand/nz/brands/river-rats): Head-to-head: /demand/nz/compare/river-rats-vs-rotorua-rafting

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rotorua Rafting: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/rotorua-rafting

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rotorua-rafting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.