---
title: "Rotorua Marathon: search popularity and Share of Search in New Zealand"
description: "Rotorua Marathon is a running or endurance event in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/rotorua-marathon"
publisher: "Brandwave"
---

# Rotorua Marathon: search popularity and Share of Search in New Zealand

Rotorua Marathon is a running or endurance event in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rotorua Marathon
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among running and endurance events**: 5.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Running and endurance events | 5 | 5.5% | 880 |

- [Running and endurance events](/demand/nz/categories/nz-endurance-events)

## How has branded search demand for Rotorua Marathon changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rotorua Marathon in New Zealand rose from 720 to 880.
- Across the 11 months ending August 2026, Rotorua Marathon’s estimated Share of Search among running and endurance events in New Zealand increased from 1.8% to 5.5%.
- Across the 11 months ending August 2026, Rotorua Marathon’s estimated Share of Search among running and endurance events in New Zealand peaked at 31.6% in May 2026 and was lowest at 1.6% in November 2025.
- Across the 11 months ending August 2026, Rotorua Marathon rose from 6th to 5th among running and endurance events in New Zealand.

## How did search popularity change for New Zealand running and endurance events in August 2026?

- In August 2026, Rotorua Marathon overtook Round the Bays to rank 5th among running and endurance events in New Zealand, at 5.5%.
- In August 2026, Tarawera Ultra overtook Christchurch Marathon to rank 3rd among running and endurance events in New Zealand, at 8.2%.
- In August 2026, Christchurch Marathon lost estimated Share of Search among running and endurance events in New Zealand, from 12.4% to 8.1%.
- Auckland Marathon’s estimated Share of Search among running and endurance events in New Zealand has gained ground for 3 months in a row, from 27.2% to 44% in August 2026.
- Estimated monthly branded searches for Round the Bays in New Zealand fell 79% over 11 measured months, from 3.7K to 770 in August 2026.
- Estimated monthly branded searches for Queenstown Marathon in New Zealand fell 33.9% over 11 measured months, from 7.1K to 4.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Running and endurance events | 720 | 1.8% | 6 |
| Nov 2025 | Running and endurance events | 1K | 1.6% | 6 |
| Dec 2025 | Running and endurance events | 590 | 4.6% | 6 |
| Jan 2026 | Running and endurance events | 1.3K | 4% | 6 |
| Feb 2026 | Running and endurance events | 1.6K | 2.9% | 6 |
| Mar 2026 | Running and endurance events | 1.6K | 4% | 5 |
| Apr 2026 | Running and endurance events | 3.6K | 8.1% | 4 |
| May 2026 | Running and endurance events | 5.4K | 31.6% | 1 |
| Jun 2026 | Running and endurance events | 320 | 3.3% | 6 |
| Jul 2026 | Running and endurance events | 320 | 2.5% | 6 |
| Aug 2026 | Running and endurance events | 880 | 5.5% | 5 |
| Sep 2026 | Running and endurance events | — | — | — |

## How is Rotorua Marathon measured?

Brandwave collects information about searches that people make online using Rotorua Marathon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rotorua marathon”
- “rotoruamarathon”

## Which running and endurance events compete with Rotorua Marathon?

- [Auckland Marathon](/demand/nz/brands/auckland-marathon)
- [Queenstown Marathon](/demand/nz/brands/queenstown-marathon): Head-to-head: /demand/nz/compare/queenstown-marathon-vs-rotorua-marathon
- [Tarawera Ultra](/demand/nz/brands/tarawera-ultra): Head-to-head: /demand/nz/compare/rotorua-marathon-vs-tarawera-ultra
- [Christchurch Marathon](/demand/nz/brands/christchurch-marathon): Head-to-head: /demand/nz/compare/christchurch-marathon-vs-rotorua-marathon
- [Round the Bays](/demand/nz/brands/round-the-bays): Head-to-head: /demand/nz/compare/rotorua-marathon-vs-round-the-bays
- [Coast to Coast](/demand/nz/brands/coast-to-coast): Head-to-head: /demand/nz/compare/coast-to-coast-vs-rotorua-marathon

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rotorua Marathon: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/rotorua-marathon

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rotorua-marathon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.