---
title: "Rothenberger: search popularity in New Zealand"
description: "Rothenberger is a pipe cutter brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/rothenberger"
publisher: "Brandwave"
---

# Rothenberger: search popularity in New Zealand

Rothenberger is a pipe cutter brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rothenberger
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among pipe cutter brands**: 0.35%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pipe cutter brands | 7 | 0.35% | 70 |
| PEX crimper brands | 4 | 0.45% | 70 |
| PVC cutter brands | 5 | 0.66% | 70 |

- [Pipe cutter brands](/demand/nz/categories/nz-pipe-cutter-brands)
- [PEX crimper brands](/demand/nz/categories/nz-pex-crimper-brands)
- [PVC cutter brands](/demand/nz/categories/nz-pvc-cutter-brands)

## Top pipe cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rothenberger was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rothenberger is the second most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| RIDGID | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Rothenberger | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Milwaukee | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Knipex | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| DeWalt | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Irwin | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pipe cutter brands

- Asked ChatGPT "Which pipe cutter brand should I buy in New Zealand?": 1. Rothenberger, 2. RIDGID, 3. Knipex, 4. Irwin
- Asked ChatGPT "What are the best pipe cutter brands in New Zealand?": 1. Rothenberger, 2. RIDGID, 3. Knipex, 4. Milwaukee, 5. Irwin
- Asked ChatGPT "What's the best pipe cutter brand in New Zealand for a plumbing job?": 1. RIDGID, 2. Rothenberger, 3. Milwaukee
- Searched Google, AI Overview "pipe cutter for copper": 1. Milwaukee, 2. DeWalt
- Searched Google, AI Overview "best pipe cutter": 1. RIDGID, 2. Knipex

Not named in any answer: Makita.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Rothenberger changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Rothenberger in New Zealand fell from 110 to 70.
- Across the 12 months ending September 2026, Rothenberger’s share of searches among pipe cutter brands in New Zealand held steady, from 0.68% to 0.35%.
- Across the 12 months ending September 2026, Rothenberger’s share of searches among PEX crimper brands in New Zealand held steady, from 0.87% to 0.45%.
- Across the 12 months ending September 2026, Rothenberger’s share of searches among PVC cutter brands in New Zealand decreased from 1.3% to 0.66%.

## How did search popularity change for New Zealand pipe cutter brands in September 2026?

- In September 2026, Makita gained share of searches among pipe cutter brands in New Zealand, from 38.8% to 46.1%.
- In September 2026, Milwaukee lost share of searches among pipe cutter brands in New Zealand, from 19% to 14.8%.
- In September 2026, Knipex lost share of searches among pipe cutter brands in New Zealand, from 14.4% to 11.9%.
- In September 2026, Irwin lost share of searches among pipe cutter brands in New Zealand, from 1.4% to 0.85%.
- In September 2026, RIDGID rose from 6th to 5th among pipe cutter brands in New Zealand.
- Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026.

## How did search popularity change for New Zealand PEX crimper brands in September 2026?

- In September 2026, Ryobi gained share of searches among PEX crimper brands in New Zealand, from 41.6% to 48.3%.
- In September 2026, Milwaukee lost share of searches among PEX crimper brands in New Zealand, from 24.9% to 19%.
- In September 2026, DeWalt lost share of searches among PEX crimper brands in New Zealand, from 33.1% to 32.2%.
- Estimated monthly branded searches for Rothenberger in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

## How did search popularity change for New Zealand PVC cutter brands in September 2026?

- In September 2026, DeWalt gained share of searches among PVC cutter brands in New Zealand, from 42.3% to 47.1%.
- In September 2026, RIDGID gained share of searches among PVC cutter brands in New Zealand, from 1.2% to 2%.
- In September 2026, Milwaukee lost share of searches among PVC cutter brands in New Zealand, from 31.8% to 27.8%.
- In September 2026, Knipex lost share of searches among PVC cutter brands in New Zealand, from 24.2% to 22.5%.
- Estimated monthly branded searches for Rothenberger in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pipe cutter brands | 110 | 0.68% | 7 |
| Nov 2025 | Pipe cutter brands | 70 | 0.38% | 7 |
| Dec 2025 | Pipe cutter brands | 40 | 0.25% | 7 |
| Jan 2026 | Pipe cutter brands | 50 | 0.32% | 7 |
| Feb 2026 | Pipe cutter brands | 90 | 0.56% | 7 |
| Mar 2026 | Pipe cutter brands | 70 | 0.41% | 7 |
| Apr 2026 | Pipe cutter brands | 50 | 0.31% | 7 |
| May 2026 | Pipe cutter brands | 70 | 0.4% | 7 |
| Jun 2026 | Pipe cutter brands | 70 | 0.37% | 7 |
| Jul 2026 | Pipe cutter brands | 70 | 0.4% | 7 |
| Aug 2026 | Pipe cutter brands | 70 | 0.35% | 7 |
| Sep 2026 | Pipe cutter brands | 70 | 0.35% | 7 |
| Oct 2025 | PEX crimper brands | 110 | 0.87% | 4 |
| Nov 2025 | PEX crimper brands | 70 | 0.39% | 4 |
| Dec 2025 | PEX crimper brands | 40 | 0.25% | 4 |
| Jan 2026 | PEX crimper brands | 50 | 0.38% | 4 |
| Feb 2026 | PEX crimper brands | 90 | 0.72% | 4 |
| Mar 2026 | PEX crimper brands | 70 | 0.5% | 4 |
| Apr 2026 | PEX crimper brands | 50 | 0.41% | 4 |
| May 2026 | PEX crimper brands | 70 | 0.58% | 4 |
| Jun 2026 | PEX crimper brands | 70 | 0.52% | 4 |
| Jul 2026 | PEX crimper brands | 70 | 0.58% | 4 |
| Aug 2026 | PEX crimper brands | 70 | 0.46% | 4 |
| Sep 2026 | PEX crimper brands | 70 | 0.45% | 4 |
| Oct 2025 | PVC cutter brands | 110 | 1.3% | 5 |
| Nov 2025 | PVC cutter brands | 70 | 0.68% | 5 |
| Dec 2025 | PVC cutter brands | 40 | 0.49% | 5 |
| Jan 2026 | PVC cutter brands | 50 | 0.65% | 5 |
| Feb 2026 | PVC cutter brands | 90 | 1.1% | 5 |
| Mar 2026 | PVC cutter brands | 70 | 0.77% | 5 |
| Apr 2026 | PVC cutter brands | 50 | 0.59% | 5 |
| May 2026 | PVC cutter brands | 70 | 0.72% | 5 |
| Jun 2026 | PVC cutter brands | 70 | 0.63% | 5 |
| Jul 2026 | PVC cutter brands | 70 | 0.71% | 5 |
| Aug 2026 | PVC cutter brands | 70 | 0.59% | 5 |
| Sep 2026 | PVC cutter brands | 70 | 0.66% | 5 |

## How are Rothenberger’s branded searches counted?

Brandwave collects information about searches that people make online using Rothenberger’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rothenberger”

## Which pipe cutter brands compete with Rothenberger?

- [Makita](/demand/nz/brands/makita)
- [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/dewalt-vs-rothenberger
- [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/milwaukee-vs-rothenberger
- [Knipex](/demand/nz/brands/knipex): Head-to-head: /demand/nz/compare/knipex-vs-rothenberger
- [RIDGID](/demand/nz/brands/ridgid): Head-to-head: /demand/nz/compare/ridgid-vs-rothenberger
- [Irwin](/demand/nz/brands/irwin): Head-to-head: /demand/nz/compare/irwin-vs-rothenberger

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rothenberger: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/rothenberger

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rothenberger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
