--- title: "Rothbury: search popularity and Share of Search in New Zealand" description: "Rothbury is an insurance broker in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/rothbury" publisher: "Brandwave" --- # Rothbury: search popularity and Share of Search in New Zealand Rothbury is an insurance broker in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rothbury - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among ashburton insurance brokers**: 11.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ashburton insurance brokers | 2 | 11.4% | 1.9K | | Gisborne insurance brokers | 1 | 86.9% | 1.9K | | Insurance brokers | 3 | 9.2% | 1.9K | | Nelson insurance brokers | 2 | 11.5% | 1.9K | | Rotorua insurance brokers | 1 | 88.6% | 1.9K | | Timaru insurance brokers | 2 | 11.5% | 1.9K | | Whakatane insurance brokers | 1 | 90.3% | 1.9K | | Whangarei insurance brokers | 2 | 11.4% | 1.9K | - [Ashburton insurance brokers](/demand/nz/categories/nz-ashburton-insurance-brokers) - [Gisborne insurance brokers](/demand/nz/categories/nz-gisborne-insurance-brokers) - [Insurance brokers](/demand/nz/categories/nz-insurance-brokers) - [Nelson insurance brokers](/demand/nz/categories/nz-nelson-insurance-brokers) - [Rotorua insurance brokers](/demand/nz/categories/nz-rotorua-insurance-brokers) - [Timaru insurance brokers](/demand/nz/categories/nz-timaru-insurance-brokers) - [Whakatane insurance brokers](/demand/nz/categories/nz-whakatane-insurance-brokers) - [Whangarei insurance brokers](/demand/nz/categories/nz-whangarei-insurance-brokers) ## How has branded search demand for Rothbury changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Rothbury in New Zealand fell from 2.3K to 1.9K. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among ashburton insurance brokers in New Zealand decreased from 12.1% to 11.4%. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among ashburton insurance brokers in New Zealand peaked at 14.4% in April 2026 and was lowest at 11.4% in August 2026. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among gisborne insurance brokers in New Zealand decreased from 89.7% to 86.9%. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 89.7% in October 2025 and was lowest at 84.1% in June 2026. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among insurance brokers in New Zealand decreased from 10% to 9.2%. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among insurance brokers in New Zealand peaked at 11.5% in April 2026 and was lowest at 9.2% in August 2026. - Across the 11 months ending August 2026, Rothbury fell from 2nd to 3rd among insurance brokers in New Zealand. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among nelson insurance brokers in New Zealand decreased from 12.1% to 11.5%. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among nelson insurance brokers in New Zealand peaked at 14.5% in April 2026 and was lowest at 11.5% in August 2026. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among rotorua insurance brokers in New Zealand decreased from 90.1% to 88.6%. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among rotorua insurance brokers in New Zealand peaked at 90.3% in March 2026 and was lowest at 86.4% in February 2026. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among timaru insurance brokers in New Zealand decreased from 12.2% to 11.5%. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among timaru insurance brokers in New Zealand peaked at 14.5% in April 2026 and was lowest at 11.5% in August 2026. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among whakatane insurance brokers in New Zealand decreased from 91.2% to 90.3%. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among whakatane insurance brokers in New Zealand peaked at 91.2% in October 2025 and was lowest at 88% in November 2025. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among whangarei insurance brokers in New Zealand decreased from 12.1% to 11.4%. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among whangarei insurance brokers in New Zealand peaked at 14.3% in April 2026 and was lowest at 11.4% in August 2026. ## How did search popularity change for New Zealand ashburton insurance brokers in August 2026? - In August 2026, Gallagher Insurance gained estimated Share of Search among ashburton insurance brokers in New Zealand, from 87.1% to 87.7%. - In August 2026, Rothbury lost estimated Share of Search among ashburton insurance brokers in New Zealand, from 12% to 11.4%. - Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026. - Estimated monthly branded searches for Vision Insurance in New Zealand fell 37.5% over 11 measured months, from 80 to 50 in August 2026. - Estimated monthly branded searches for Cartwrights Insurance Advisers in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026. ## How did search popularity change for New Zealand gisborne insurance brokers in August 2026? - In August 2026, Gisborne Financial Services overtook The Insurance Collective to rank 3rd among gisborne insurance brokers in New Zealand, at 2.3%. - In August 2026, Rothbury gained estimated Share of Search among gisborne insurance brokers in New Zealand, from 86.2% to 86.9%. - In August 2026, Emerre & Hathaway lost estimated Share of Search among gisborne insurance brokers in New Zealand, from 9.3% to 7.9%. - Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026. - Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026. ## How did search popularity change for New Zealand insurance brokers in August 2026? - In August 2026, Aon gained estimated Share of Search among insurance brokers in New Zealand, from 11.1% to 12%. - In August 2026, Rothbury lost estimated Share of Search among insurance brokers in New Zealand, from 9.8% to 9.2%. - Gallagher Insurance’s estimated Share of Search among insurance brokers in New Zealand has lost ground for 3 months in a row, from 71.6% to 71.1% in August 2026. - Estimated monthly branded searches for NZbrokers in New Zealand fell 58.8% over 11 measured months, from 170 to 70 in August 2026. - Estimated monthly branded searches for Crombie Lockwood in New Zealand fell 33.8% over 11 measured months, from 800 to 530 in August 2026. ## How did search popularity change for New Zealand nelson insurance brokers in August 2026? - In August 2026, Gallagher Insurance gained estimated Share of Search among nelson insurance brokers in New Zealand, from 87.5% to 88.1%. - In August 2026, Rothbury lost estimated Share of Search among nelson insurance brokers in New Zealand, from 12% to 11.5%. - Estimated monthly branded searches for Waimea Insurance Brokers in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026. - Estimated monthly branded searches for Nelson Marlborough Insurance Brokers in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026. ## How did search popularity change for New Zealand rotorua insurance brokers in August 2026? - In August 2026, Greenlight Insurance Brokers gained estimated Share of Search among rotorua insurance brokers in New Zealand, from 8.3% to 9%. - Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026. - Estimated monthly branded searches for Rothbury in New Zealand fell 18.1% over 11 measured months, from 2.3K to 1.9K in August 2026. ## How did search popularity change for New Zealand timaru insurance brokers in August 2026? - In August 2026, Gallagher Insurance gained estimated Share of Search among timaru insurance brokers in New Zealand, from 87.7% to 88.3%. - In August 2026, Rothbury lost estimated Share of Search among timaru insurance brokers in New Zealand, from 12% to 11.5%. - In August 2026, ABC Insurance rose from 4th to 3rd among timaru insurance brokers in New Zealand. - In August 2026, Affinity+Co fell from 3rd to 4th among timaru insurance brokers in New Zealand. ## How did search popularity change for New Zealand whakatane insurance brokers in August 2026? - Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026. - Estimated monthly branded searches for Rothbury in New Zealand fell 18.1% over 11 measured months, from 2.3K to 1.9K in August 2026. - Estimated monthly branded searches for Dawson Insurance in New Zealand fell 14.3% over 11 measured months, from 210 to 180 in August 2026. ## How did search popularity change for New Zealand whangarei insurance brokers in August 2026? - In August 2026, Gallagher Insurance gained estimated Share of Search among whangarei insurance brokers in New Zealand, from 86.7% to 87.5%. - In August 2026, Rothbury lost estimated Share of Search among whangarei insurance brokers in New Zealand, from 11.9% to 11.4%. - Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ashburton insurance brokers | 2.3K | 12.1% | 2 | | Nov 2025 | Ashburton insurance brokers | 2K | 12.1% | 2 | | Dec 2025 | Ashburton insurance brokers | 1.6K | 12.5% | 2 | | Jan 2026 | Ashburton insurance brokers | 1.9K | 11.8% | 2 | | Feb 2026 | Ashburton insurance brokers | 1.9K | 11.8% | 2 | | Mar 2026 | Ashburton insurance brokers | 2.2K | 13.2% | 2 | | Apr 2026 | Ashburton insurance brokers | 1.9K | 14.4% | 2 | | May 2026 | Ashburton insurance brokers | 1.9K | 12.1% | 2 | | Jun 2026 | Ashburton insurance brokers | 1.9K | 11.9% | 2 | | Jul 2026 | Ashburton insurance brokers | 1.9K | 12% | 2 | | Aug 2026 | Ashburton insurance brokers | 1.9K | 11.4% | 2 | | Sep 2026 | Ashburton insurance brokers | — | — | — | | Oct 2025 | Gisborne insurance brokers | 2.3K | 89.7% | 1 | | Nov 2025 | Gisborne insurance brokers | 2K | 85% | 1 | | Dec 2025 | Gisborne insurance brokers | 1.6K | 86.6% | 1 | | Jan 2026 | Gisborne insurance brokers | 1.9K | 84.3% | 1 | | Feb 2026 | Gisborne insurance brokers | 1.9K | 86% | 1 | | Mar 2026 | Gisborne insurance brokers | 2.2K | 87.1% | 1 | | Apr 2026 | Gisborne insurance brokers | 1.9K | 89% | 1 | | May 2026 | Gisborne insurance brokers | 1.9K | 87.4% | 1 | | Jun 2026 | Gisborne insurance brokers | 1.9K | 84.1% | 1 | | Jul 2026 | Gisborne insurance brokers | 1.9K | 86.2% | 1 | | Aug 2026 | Gisborne insurance brokers | 1.9K | 86.9% | 1 | | Sep 2026 | Gisborne insurance brokers | — | — | — | | Oct 2025 | Insurance brokers | 2.3K | 10% | 2 | | Nov 2025 | Insurance brokers | 2K | 9.7% | 3 | | Dec 2025 | Insurance brokers | 1.6K | 10.2% | 3 | | Jan 2026 | Insurance brokers | 1.9K | 9.5% | 3 | | Feb 2026 | Insurance brokers | 1.9K | 9.5% | 3 | | Mar 2026 | Insurance brokers | 2.2K | 10.5% | 3 | | Apr 2026 | Insurance brokers | 1.9K | 11.5% | 3 | | May 2026 | Insurance brokers | 1.9K | 9.9% | 3 | | Jun 2026 | Insurance brokers | 1.9K | 9.8% | 3 | | Jul 2026 | Insurance brokers | 1.9K | 9.8% | 3 | | Aug 2026 | Insurance brokers | 1.9K | 9.2% | 3 | | Sep 2026 | Insurance brokers | — | — | — | | Oct 2025 | Nelson insurance brokers | 2.3K | 12.1% | 2 | | Nov 2025 | Nelson insurance brokers | 2K | 12.1% | 2 | | Dec 2025 | Nelson insurance brokers | 1.6K | 12.6% | 2 | | Jan 2026 | Nelson insurance brokers | 1.9K | 11.9% | 2 | | Feb 2026 | Nelson insurance brokers | 1.9K | 11.8% | 2 | | Mar 2026 | Nelson insurance brokers | 2.2K | 13.3% | 2 | | Apr 2026 | Nelson insurance brokers | 1.9K | 14.5% | 2 | | May 2026 | Nelson insurance brokers | 1.9K | 12.1% | 2 | | Jun 2026 | Nelson insurance brokers | 1.9K | 12% | 2 | | Jul 2026 | Nelson insurance brokers | 1.9K | 12% | 2 | | Aug 2026 | Nelson insurance brokers | 1.9K | 11.5% | 2 | | Sep 2026 | Nelson insurance brokers | — | — | — | | Oct 2025 | Rotorua insurance brokers | 2.3K | 90.1% | 1 | | Nov 2025 | Rotorua insurance brokers | 2K | 88.4% | 1 | | Dec 2025 | Rotorua insurance brokers | 1.6K | 88% | 1 | | Jan 2026 | Rotorua insurance brokers | 1.9K | 88.3% | 1 | | Feb 2026 | Rotorua insurance brokers | 1.9K | 86.4% | 1 | | Mar 2026 | Rotorua insurance brokers | 2.2K | 90.3% | 1 | | Apr 2026 | Rotorua insurance brokers | 1.9K | 87.1% | 1 | | May 2026 | Rotorua insurance brokers | 1.9K | 87.4% | 1 | | Jun 2026 | Rotorua insurance brokers | 1.9K | 87.4% | 1 | | Jul 2026 | Rotorua insurance brokers | 1.9K | 89% | 1 | | Aug 2026 | Rotorua insurance brokers | 1.9K | 88.6% | 1 | | Sep 2026 | Rotorua insurance brokers | — | — | — | | Oct 2025 | Timaru insurance brokers | 2.3K | 12.2% | 2 | | Nov 2025 | Timaru insurance brokers | 2K | 12.2% | 2 | | Dec 2025 | Timaru insurance brokers | 1.6K | 12.6% | 2 | | Jan 2026 | Timaru insurance brokers | 1.9K | 11.9% | 2 | | Feb 2026 | Timaru insurance brokers | 1.9K | 11.8% | 2 | | Mar 2026 | Timaru insurance brokers | 2.2K | 13.3% | 2 | | Apr 2026 | Timaru insurance brokers | 1.9K | 14.5% | 2 | | May 2026 | Timaru insurance brokers | 1.9K | 12.1% | 2 | | Jun 2026 | Timaru insurance brokers | 1.9K | 12% | 2 | | Jul 2026 | Timaru insurance brokers | 1.9K | 12% | 2 | | Aug 2026 | Timaru insurance brokers | 1.9K | 11.5% | 2 | | Sep 2026 | Timaru insurance brokers | — | — | — | | Oct 2025 | Whakatane insurance brokers | 2.3K | 91.2% | 1 | | Nov 2025 | Whakatane insurance brokers | 2K | 88% | 1 | | Dec 2025 | Whakatane insurance brokers | 1.6K | 89.4% | 1 | | Jan 2026 | Whakatane insurance brokers | 1.9K | 89.1% | 1 | | Feb 2026 | Whakatane insurance brokers | 1.9K | 90% | 1 | | Mar 2026 | Whakatane insurance brokers | 2.2K | 88.8% | 1 | | Apr 2026 | Whakatane insurance brokers | 1.9K | 89.4% | 1 | | May 2026 | Whakatane insurance brokers | 1.9K | 90.3% | 1 | | Jun 2026 | Whakatane insurance brokers | 1.9K | 88.6% | 1 | | Jul 2026 | Whakatane insurance brokers | 1.9K | 90.7% | 1 | | Aug 2026 | Whakatane insurance brokers | 1.9K | 90.3% | 1 | | Sep 2026 | Whakatane insurance brokers | — | — | — | | Oct 2025 | Whangarei insurance brokers | 2.3K | 12.1% | 2 | | Nov 2025 | Whangarei insurance brokers | 2K | 12.1% | 2 | | Dec 2025 | Whangarei insurance brokers | 1.6K | 12.5% | 2 | | Jan 2026 | Whangarei insurance brokers | 1.9K | 11.8% | 2 | | Feb 2026 | Whangarei insurance brokers | 1.9K | 11.7% | 2 | | Mar 2026 | Whangarei insurance brokers | 2.2K | 13.1% | 2 | | Apr 2026 | Whangarei insurance brokers | 1.9K | 14.3% | 2 | | May 2026 | Whangarei insurance brokers | 1.9K | 12% | 2 | | Jun 2026 | Whangarei insurance brokers | 1.9K | 11.9% | 2 | | Jul 2026 | Whangarei insurance brokers | 1.9K | 11.9% | 2 | | Aug 2026 | Whangarei insurance brokers | 1.9K | 11.4% | 2 | | Sep 2026 | Whangarei insurance brokers | — | — | — | ## How is Rothbury measured? Brandwave collects information about searches that people make online using Rothbury’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rothbury ashburton” - “rothbury co nz” - “rothbury insurance” - “rothbury insurance ashburton” - “rothbury insurance nz” - “rothbury nz” - “rothbury queenstown” - “rothbury rotorua” - “rothbury timaru” - “rothbury whangarei” - “rothbury.co.nz” ## Which ashburton insurance brokers compete with Rothbury? - [Gallagher Insurance](/demand/nz/brands/gallagher-insurance): Head-to-head: /demand/nz/compare/gallagher-insurance-vs-rothbury - [Cartwrights Insurance Advisers](/demand/nz/brands/cartwrights-insurance-advisers): Head-to-head: /demand/nz/compare/cartwrights-insurance-advisers-vs-rothbury - [Vision Insurance](/demand/nz/brands/vision-insurance): Head-to-head: /demand/nz/compare/rothbury-vs-vision-insurance - [ABC Insurance](/demand/nz/brands/abc-insurance): Head-to-head: /demand/nz/compare/abc-insurance-vs-rothbury ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rothbury: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/rothbury This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rothbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.