--- title: "How popular is Rothbury Insurance Brokers? Searches and AI answers in New Zealand" description: "A New Zealand insurance broker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/rothbury-insurance" publisher: "Brandwave" --- # How popular is Rothbury Insurance Brokers? Searches and AI answers in New Zealand A New Zealand insurance broker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rothbury Insurance Brokers - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Christchurch insurance brokers**: 9.1% ## Where does Rothbury Insurance Brokers compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Christchurch insurance brokers | 5 | 9.1% | 90 | | Hamilton insurance brokers | 4 | 9.4% | 30 | | Dunedin insurance brokers | 3 | 7.7% | 20 | - [Christchurch insurance brokers](/demand/nz/locations/christchurch/insurance-brokers) - [Hamilton insurance brokers](/demand/nz/locations/hamilton/insurance-brokers) - [Dunedin insurance brokers](/demand/nz/locations/dunedin/insurance-brokers) ## Top Christchurch insurance brokers in ChatGPT and Google AI Overviews In three ChatGPT questions, Rothbury Insurance Brokers appeared in all three answers. Rothbury Insurance Brokers is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Gerrards Insurance Brokers | 1st | 3 of 3 | 3 of 3 | | Rothbury Insurance Brokers | 2nd | 3 of 3 | 3 of 3 | | Resure | 3rd | 3 of 3 | 3 of 3 | | Runacres Insurance | 4th | 2 of 3 | 2 of 3 | | Gallagher Insurance | 5th | 2 of 3 | 2 of 3 | | ICIB BROKERWEB | Not ranked | 0 of 3 | 0 of 3 | | PSC Insurance Brokers | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Christchurch insurance brokers - Asked ChatGPT "Which insurance broker should I hire in Christchurch, New Zealand?": 1. Gerrards Insurance Brokers, 2. Rothbury Insurance Brokers, 3. Gallagher Insurance, 4. Runacres Insurance, 5. Resure - Asked ChatGPT "What are the best insurance brokers in Christchurch, New Zealand?": 1. Gerrards Insurance Brokers, 2. Rothbury Insurance Brokers, 3. Runacres Insurance, 4. Resure - Asked ChatGPT "What's the best insurance broker in Christchurch, New Zealand for the right cover?": 1. Gerrards Insurance Brokers, 2. Rothbury Insurance Brokers, 3. Resure, 4. Gallagher Insurance Not named in any answer: ICIB BROKERWEB and PSC Insurance Brokers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Rothbury Insurance Brokers changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Rothbury Insurance Brokers in New Zealand fell from 1.6K to 1.3K. - Across the 12 months ending October 2026, Rothbury Insurance Brokers’ share of searches among Christchurch insurance brokers in New Zealand decreased from 13.2% to 9.1%. - Across the 12 months ending October 2026, Rothbury Insurance Brokers’ share of searches among Christchurch insurance brokers in New Zealand peaked at 15.6% in June 2026 and was lowest at 9.1% in October 2026. - Across the 12 months ending October 2026, Rothbury Insurance Brokers fell from 4th to 5th among Christchurch insurance brokers in New Zealand. - Across the 12 months ending October 2026, Rothbury Insurance Brokers’ share of searches among Hamilton insurance brokers in New Zealand decreased from 15.2% to 9.4%. - Across the 12 months ending October 2026, Rothbury Insurance Brokers’ share of searches among Hamilton insurance brokers in New Zealand peaked at 17.2% in May 2026 and was lowest at 9.4% in October 2026. - Across the 12 months ending October 2026, Rothbury Insurance Brokers fell from 3rd to 4th among Hamilton insurance brokers in New Zealand. - Across the 12 months ending October 2026, Rothbury Insurance Brokers’ share of searches among Dunedin insurance brokers in New Zealand decreased from 10% to 7.7%. - Across the 12 months ending October 2026, Rothbury Insurance Brokers’ share of searches among Dunedin insurance brokers in New Zealand peaked at 31% in May 2026 and was lowest at 7.7% in October 2026. ## How did search popularity change for New Zealand Christchurch insurance brokers in October 2026? - In October 2026, Gallagher Insurance gained share of searches among Christchurch insurance brokers in New Zealand, from 30.3% to 34.3%. - In October 2026, Resure gained share of searches among Christchurch insurance brokers in New Zealand, from 14.1% to 17.2%. - In October 2026, PSC Insurance Brokers gained share of searches among Christchurch insurance brokers in New Zealand, from 2% to 3%. - In October 2026, Rothbury Insurance Brokers lost share of searches among Christchurch insurance brokers in New Zealand, from 14.1% to 9.1%. - In October 2026, Runacres Insurance lost share of searches among Christchurch insurance brokers in New Zealand, from 22.2% to 19.2%. - In October 2026, ICIB BROKERWEB rose from 5th to 4th among Christchurch insurance brokers in New Zealand. ## How did search popularity change for New Zealand Hamilton insurance brokers in October 2026? - In October 2026, ICIB BROKERWEB overtook Rothbury Insurance Brokers to rank 3rd among Hamilton insurance brokers in New Zealand, with 12.5% of the searches. - In October 2026, Frank Risk Management gained share of searches among Hamilton insurance brokers in New Zealand, from 13.9% to 18.8%. - In October 2026, Greenlight Insurance Brokers gained share of searches among Hamilton insurance brokers in New Zealand, from 5.6% to 6.3%. - In October 2026, Rothbury Insurance Brokers lost share of searches among Hamilton insurance brokers in New Zealand, from 13.9% to 9.4%. - In October 2026, Gallagher Insurance lost share of searches among Hamilton insurance brokers in New Zealand, from 52.8% to 50%. ## How did search popularity change for New Zealand Dunedin insurance brokers in October 2026? - In October 2026, Gallagher Insurance gained share of searches among Dunedin insurance brokers in New Zealand, from 50% to 53.8%. - In October 2026, OFS Insurance Brokers gained share of searches among Dunedin insurance brokers in New Zealand, from 36.4% to 38.5%. - In October 2026, Rothbury Insurance Brokers lost share of searches among Dunedin insurance brokers in New Zealand, from 13.6% to 7.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Christchurch insurance brokers | 140 | 13.2% | 4 | | Dec 2025 | Christchurch insurance brokers | 110 | 13.4% | 3 | | Jan 2026 | Christchurch insurance brokers | 140 | 14.1% | 3 | | Feb 2026 | Christchurch insurance brokers | 140 | 13.3% | 3 | | Mar 2026 | Christchurch insurance brokers | 170 | 13.6% | 4 | | Apr 2026 | Christchurch insurance brokers | 140 | 14% | 3 | | May 2026 | Christchurch insurance brokers | 140 | 13.1% | 4 | | Jun 2026 | Christchurch insurance brokers | 170 | 15.6% | 4 | | Jul 2026 | Christchurch insurance brokers | 110 | 10.5% | 4 | | Aug 2026 | Christchurch insurance brokers | 140 | 14% | 4 | | Sep 2026 | Christchurch insurance brokers | 140 | 14.1% | 4 | | Oct 2026 | Christchurch insurance brokers | 90 | 9.1% | 5 | | Nov 2025 | Hamilton insurance brokers | 50 | 15.2% | 3 | | Dec 2025 | Hamilton insurance brokers | 30 | 11.5% | 5 | | Jan 2026 | Hamilton insurance brokers | 50 | 15.6% | 2 | | Feb 2026 | Hamilton insurance brokers | 40 | 12.5% | 4 | | Mar 2026 | Hamilton insurance brokers | 40 | 11.4% | 4 | | Apr 2026 | Hamilton insurance brokers | 40 | 13.3% | 4 | | May 2026 | Hamilton insurance brokers | 50 | 17.2% | 3 | | Jun 2026 | Hamilton insurance brokers | 30 | 10.7% | 4 | | Jul 2026 | Hamilton insurance brokers | 40 | 12.9% | 4 | | Aug 2026 | Hamilton insurance brokers | 50 | 15.2% | 3 | | Sep 2026 | Hamilton insurance brokers | 50 | 13.9% | 3 | | Oct 2026 | Hamilton insurance brokers | 30 | 9.4% | 4 | | Nov 2025 | Dunedin insurance brokers | 20 | 10% | 3 | | Dec 2025 | Dunedin insurance brokers | 20 | 13.3% | 3 | | Jan 2026 | Dunedin insurance brokers | 30 | 15.8% | 3 | | Feb 2026 | Dunedin insurance brokers | 30 | 15% | 3 | | Mar 2026 | Dunedin insurance brokers | 40 | 15.4% | 3 | | Apr 2026 | Dunedin insurance brokers | 50 | 22.7% | 3 | | May 2026 | Dunedin insurance brokers | 90 | 31% | 2 | | Jun 2026 | Dunedin insurance brokers | 70 | 30.4% | 3 | | Jul 2026 | Dunedin insurance brokers | 20 | 10% | 3 | | Aug 2026 | Dunedin insurance brokers | 20 | 8% | 3 | | Sep 2026 | Dunedin insurance brokers | 30 | 13.6% | 3 | | Oct 2026 | Dunedin insurance brokers | 20 | 7.7% | 3 | ## How are Rothbury Insurance Brokers’ branded searches counted? Brandwave collects information about searches that people make online using Rothbury Insurance Brokers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rothbury insurance brokers” ## Which Christchurch insurance brokers compete with Rothbury Insurance Brokers? - [Gallagher Insurance](/demand/nz/brands/gallagher-insurance) - [Runacres Insurance](/demand/nz/brands/runacres-insurance): Head-to-head: /demand/nz/compare/rothbury-insurance-vs-runacres-insurance - [Resure](/demand/nz/brands/resure): Head-to-head: /demand/nz/compare/resure-vs-rothbury-insurance - [ICIB BROKERWEB](/demand/nz/brands/icib-brokerweb): Head-to-head: /demand/nz/compare/icib-brokerweb-vs-rothbury-insurance - [Gerrards Insurance Brokers](/demand/nz/brands/gerrards-insurance): Head-to-head: /demand/nz/compare/gerrards-insurance-vs-rothbury-insurance - [PSC Insurance Brokers](/demand/nz/brands/psc-insurance-brokers): Head-to-head: /demand/nz/compare/psc-insurance-brokers-vs-rothbury-insurance ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Rothbury Insurance Brokers? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/rothbury-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rothbury-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.