--- title: "Rose & Thorne: search popularity in New Zealand" description: "A lingerie brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/rose-and-thorne" publisher: "Brandwave" --- # Rose & Thorne: search popularity in New Zealand A lingerie brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rose & Thorne - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among lingerie brands**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lingerie brands | 7 | 1.7% | 1.3K | - [Lingerie brands](/demand/nz/categories/nz-lingerie-brands) ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rose & Thorne was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Rose & Thorne is the joint most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bendon | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Rose & Thorne | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Boody | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bras N Things | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Calvin Klein | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Jockey | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Honey Birdette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy in New Zealand?": 1. Bendon, 2. Bras N Things, 3. Boody - Asked ChatGPT "What are the best lingerie brands in New Zealand?": 1. Rose & Thorne, 2. Bendon, 3. Boody - Asked ChatGPT "What's the best lingerie brand in New Zealand for everyday comfort?": 1. Bendon, 2. Boody, 3. Jockey - Searched Google, AI Overview "bras nz": 1. Rose & Thorne, 2. Bras N Things, 3. Calvin Klein, 4. Boody - Searched Google, AI Overview "women's underwear nz": 1. Boody, 2. Calvin Klein, 3. Rose & Thorne, 4. Bras N Things, 5. Jockey, 6. Bonds Not named in any answer: Honey Birdette and Victoria's Secret. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Rose & Thorne changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rose & Thorne in New Zealand fell from 1.6K to 1.3K. - Across the 12 months ending September 2026, Rose & Thorne fell from 6th to 7th among lingerie brands in New Zealand. ## How did search popularity change for New Zealand lingerie brands in September 2026? - In September 2026, Honey Birdette gained share of searches among lingerie brands in New Zealand, from 2.7% to 3.3%. - In September 2026, Bendon lost share of searches among lingerie brands in New Zealand, from 31.3% to 30.7%. - In September 2026, Calvin Klein rose from 3rd to 2nd among lingerie brands in New Zealand. - In September 2026, Bras N Things fell from 2nd to 3rd among lingerie brands in New Zealand. - Estimated monthly branded searches for Victoria's Secret in New Zealand rose 30.4% over 12 measured months, from 230 to 300 in September 2026. - Estimated monthly branded searches for Jockey in New Zealand rose 18.2% over 12 measured months, from 880 to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lingerie brands | 1.6K | 2.1% | 6 | | Nov 2025 | Lingerie brands | 1.9K | 1.7% | 6 | | Dec 2025 | Lingerie brands | 1.3K | 1.3% | 7 | | Jan 2026 | Lingerie brands | 1.3K | 1.6% | 7 | | Feb 2026 | Lingerie brands | 1.3K | 1.9% | 6 | | Mar 2026 | Lingerie brands | 1.3K | 1.7% | 6 | | Apr 2026 | Lingerie brands | 1.3K | 1.7% | 6 | | May 2026 | Lingerie brands | 1.3K | 1.6% | 6 | | Jun 2026 | Lingerie brands | 1.6K | 1.9% | 6 | | Jul 2026 | Lingerie brands | 1.3K | 1.8% | 6 | | Aug 2026 | Lingerie brands | 1.3K | 1.8% | 7 | | Sep 2026 | Lingerie brands | 1.3K | 1.7% | 7 | ## How are Rose & Thorne’s branded searches counted? Brandwave collects information about searches that people make online using Rose & Thorne’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rose and thorne” ## Which lingerie brands compete with Rose & Thorne? - [Bendon](/demand/nz/brands/bendon) - [Calvin Klein](/demand/nz/brands/calvin-klein) - [Bras N Things](/demand/nz/brands/bras-n-things) - [Boody](/demand/nz/brands/boody): Head-to-head: /demand/nz/compare/boody-vs-rose-and-thorne - [Honey Birdette](/demand/nz/brands/honey-birdette): Head-to-head: /demand/nz/compare/honey-birdette-vs-rose-and-thorne - [Bonds](/demand/nz/brands/bonds): Head-to-head: /demand/nz/compare/bonds-vs-rose-and-thorne - [Jockey](/demand/nz/brands/jockey): Head-to-head: /demand/nz/compare/jockey-vs-rose-and-thorne - [Victoria's Secret](/demand/nz/brands/victorias-secret): Head-to-head: /demand/nz/compare/rose-and-thorne-vs-victorias-secret ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rose & Thorne: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/rose-and-thorne This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rose-and-thorne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.