--- title: "Rootly: search popularity in New Zealand" description: "Rootly provides tools and services to coordinate responses to service incidents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/rootly" publisher: "Brandwave" --- # Rootly: search popularity in New Zealand Rootly provides tools and services to coordinate responses to service incidents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rootly - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among incident management platforms**: 0.88% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Incident management platforms | 6 | 0.88% | 30 | - [Incident management platforms](/demand/nz/categories/nz-incident-management-platforms) ## Top incident management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rootly was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Rootly is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PagerDuty | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ecoPortal | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | SiteApp Pro | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Rootly | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Jira Service Management | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | incident.io | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | FireHydrant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Squadcast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about incident management platforms - Asked ChatGPT "Which incident management platform should I use in New Zealand?": 1. ecoPortal, 2. SiteApp Pro, 3. PagerDuty - Asked ChatGPT "What are the best incident management platforms in New Zealand?": 1. ecoPortal, 2. SiteApp Pro, 3. PagerDuty, 4. incident.io, 5. Jira Service Management - Asked ChatGPT "What's the best incident management platform in New Zealand for a service outage?": 1. PagerDuty, 2. incident.io, 3. Jira Service Management - Searched Google, AI Overview "incident management platforms": 1. PagerDuty, 2. Jira Service Management, 3. Rootly - Searched Google, AI Overview "service outage software": 1. Rootly, 2. PagerDuty Not named in any answer: FireHydrant and Squadcast. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Rootly changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rootly in New Zealand fell from 50 to 30. - Across the 12 months ending September 2026, Rootly’s share of searches among incident management platforms in New Zealand decreased from 1.5% to 0.88%. - Across the 12 months ending September 2026, Rootly’s share of searches among incident management platforms in New Zealand peaked at 3.1% in January 2026 and was lowest at 0.88% in September 2026. - Across the 12 months ending September 2026, Rootly rose from 7th to 6th among incident management platforms in New Zealand. ## How did search popularity change for New Zealand incident management platforms in September 2026? - In September 2026, ecoPortal overtook FireHydrant to rank 2nd among incident management platforms in New Zealand, with 25.9% of the searches. - In September 2026, PagerDuty gained share of searches among incident management platforms in New Zealand, from 10% to 11.5%. - In September 2026, SiteApp Pro lost share of searches among incident management platforms in New Zealand, from 31.2% to 29.4%. - In September 2026, Jira Service Management lost share of searches among incident management platforms in New Zealand, from 6.5% to 5%. - In September 2026, FireHydrant lost share of searches among incident management platforms in New Zealand, from 27.4% to 25.9%. - In September 2026, Squadcast rose from 8th to 7th among incident management platforms in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Incident management platforms | 50 | 1.5% | 7 | | Nov 2025 | Incident management platforms | 70 | 2% | 6 | | Dec 2025 | Incident management platforms | 50 | 1.8% | 6 | | Jan 2026 | Incident management platforms | 90 | 3.1% | 6 | | Feb 2026 | Incident management platforms | 30 | 0.91% | 7 | | Mar 2026 | Incident management platforms | 70 | 1.9% | 6 | | Apr 2026 | Incident management platforms | 40 | 1.3% | 6 | | May 2026 | Incident management platforms | 40 | 1.4% | 6 | | Jun 2026 | Incident management platforms | 40 | 1.2% | 6 | | Jul 2026 | Incident management platforms | 40 | 1.2% | 6 | | Aug 2026 | Incident management platforms | 40 | 1.2% | 6 | | Sep 2026 | Incident management platforms | 30 | 0.88% | 6 | ## How are Rootly’s branded searches counted? Brandwave collects information about searches that people make online using Rootly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “rootly” ## Which incident management platforms compete with Rootly? - [SiteApp Pro](/demand/nz/brands/siteapp-pro) - [ecoPortal](/demand/nz/brands/ecoportal) - [FireHydrant](/demand/nz/brands/firehydrant): Head-to-head: /demand/nz/compare/firehydrant-vs-rootly - [PagerDuty](/demand/nz/brands/pagerduty): Head-to-head: /demand/nz/compare/pagerduty-vs-rootly - [Jira Service Management](/demand/nz/brands/jira-service-management): Head-to-head: /demand/nz/compare/jira-service-management-vs-rootly - [Squadcast](/demand/nz/brands/squadcast-sre): Head-to-head: /demand/nz/compare/rootly-vs-squadcast-sre - [incident.io](/demand/nz/brands/incident-io): Head-to-head: /demand/nz/compare/incident-io-vs-rootly ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rootly: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/rootly This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rootly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.