---
title: "Roland: search popularity and Share of Search in New Zealand"
description: "Roland makes digital pianos and keyboards sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/roland"
publisher: "Brandwave"
---

# Roland: search popularity and Share of Search in New Zealand

Roland makes digital pianos and keyboards sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Roland
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among digital piano and keyboard brands**: 0.55%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Digital piano and keyboard brands | 4 | 0.55% | 180 |

- [Digital piano and keyboard brands](/demand/nz/categories/nz-digital-piano-brands)

## How has branded search demand for Roland changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Roland in New Zealand rose from 140 to 180.
- Across the 11 months ending August 2026, Roland’s estimated Share of Search among digital piano and keyboard brands in New Zealand held steady, from 0.49% to 0.55%.

## How did search popularity change for New Zealand digital piano and keyboard brands in August 2026?

- Estimated monthly branded searches for Yamaha Pianos in New Zealand rose 44.2% over 11 measured months, from 430 to 620 in August 2026.
- Estimated monthly branded searches for Korg in New Zealand rose 38.7% over 11 measured months, from 1.2K to 1.6K in August 2026.
- Estimated monthly branded searches for Roland in New Zealand rose 28.6% over 11 measured months, from 140 to 180 in August 2026.
- Estimated monthly branded searches for Casio in New Zealand rose 14.3% over 11 measured months, from 26.7K to 30.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Digital piano and keyboard brands | 140 | 0.49% | 4 |
| Nov 2025 | Digital piano and keyboard brands | 180 | 0.53% | 4 |
| Dec 2025 | Digital piano and keyboard brands | 180 | 0.54% | 4 |
| Jan 2026 | Digital piano and keyboard brands | 170 | 0.61% | 4 |
| Feb 2026 | Digital piano and keyboard brands | 140 | 0.5% | 4 |
| Mar 2026 | Digital piano and keyboard brands | 150 | 0.49% | 4 |
| Apr 2026 | Digital piano and keyboard brands | 180 | 0.63% | 4 |
| May 2026 | Digital piano and keyboard brands | 150 | 0.5% | 4 |
| Jun 2026 | Digital piano and keyboard brands | 180 | 0.57% | 4 |
| Jul 2026 | Digital piano and keyboard brands | 170 | 0.61% | 4 |
| Aug 2026 | Digital piano and keyboard brands | 180 | 0.55% | 4 |
| Sep 2026 | Digital piano and keyboard brands | — | — | — |

## How is Roland measured?

Brandwave collects information about searches that people make online using Roland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “roland keyboard”
- “roland rd 2000 keyboard”

## Which digital piano and keyboard brands compete with Roland?

- [Casio](/demand/nz/brands/casio): Head-to-head: /demand/nz/compare/casio-vs-roland
- [Korg](/demand/nz/brands/korg): Head-to-head: /demand/nz/compare/korg-vs-roland
- [Yamaha Pianos](/demand/nz/brands/yamaha-pianos): Head-to-head: /demand/nz/compare/roland-vs-yamaha-pianos
- [Kawai](/demand/nz/brands/kawai): Head-to-head: /demand/nz/compare/kawai-vs-roland

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Roland: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/roland

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/roland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.