---
title: "Roku: search popularity and Share of Search in New Zealand"
description: "Roku makes TV streaming devices sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/roku"
publisher: "Brandwave"
---

# Roku: search popularity and Share of Search in New Zealand

Roku makes TV streaming devices sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Roku
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among streaming device brands**: 6.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Streaming device brands | 4 | 6.1% | 3.2K |

- [Streaming device brands](/demand/nz/categories/nz-streaming-device-brands)

## How has branded search demand for Roku changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Roku in New Zealand rose from 2.9K to 3.2K.
- Across the 11 months ending August 2026, Roku’s estimated Share of Search among streaming device brands in New Zealand decreased from 7.2% to 6.1%.
- Across the 11 months ending August 2026, Roku’s estimated Share of Search among streaming device brands in New Zealand peaked at 7.9% in April 2026 and was lowest at 5.5% in June 2026.

## How did search popularity change for New Zealand streaming device brands in August 2026?

- In August 2026, Amazon Fire TV Stick overtook Apple TV 4K to rank 2nd among streaming device brands in New Zealand, at 17.8%.
- In August 2026, Google Chromecast gained estimated Share of Search among streaming device brands in New Zealand, from 54.4% to 60.2%.
- In August 2026, Apple TV 4K lost estimated Share of Search among streaming device brands in New Zealand, from 23.5% to 15.9%.
- Estimated monthly branded searches for Roku in New Zealand rose 10.5% over 11 measured months, from 2.9K to 3.2K in August 2026.
- Estimated monthly branded searches for Sky Pod in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Streaming device brands | 2.9K | 7.2% | 4 |
| Nov 2025 | Streaming device brands | 2.4K | 6.1% | 4 |
| Dec 2025 | Streaming device brands | 2.5K | 6.2% | 4 |
| Jan 2026 | Streaming device brands | 3K | 7.2% | 3 |
| Feb 2026 | Streaming device brands | 2.4K | 6.3% | 4 |
| Mar 2026 | Streaming device brands | 2.8K | 6.3% | 4 |
| Apr 2026 | Streaming device brands | 3.7K | 7.9% | 4 |
| May 2026 | Streaming device brands | 3.7K | 6.5% | 4 |
| Jun 2026 | Streaming device brands | 4.2K | 5.5% | 4 |
| Jul 2026 | Streaming device brands | 4.1K | 5.9% | 4 |
| Aug 2026 | Streaming device brands | 3.2K | 6.1% | 4 |
| Sep 2026 | Streaming device brands | — | — | — |

## How is Roku measured?

Brandwave collects information about searches that people make online using Roku’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “avatar roku”
- “roku”
- “roku channel”
- “roku chromecast”
- “roku com”
- “roku near me”
- “roku nz”
- “roku online”
- “roku stick”
- “roku streaming device”
- “roku streaming stick”
- “roku streaming stick 4k”
- “roku tv”
- “roku tv box”
- “roku ultra”
- “tcl roku tv”
- “the roku channel”

## Which streaming device brands compete with Roku?

- [Google Chromecast](/demand/nz/brands/google-chromecast): Head-to-head: /demand/nz/compare/google-chromecast-vs-roku
- [Amazon Fire TV Stick](/demand/nz/brands/amazon-fire-tv-stick): Head-to-head: /demand/nz/compare/amazon-fire-tv-stick-vs-roku
- [Apple TV 4K](/demand/nz/brands/apple-tv-4k): Head-to-head: /demand/nz/compare/apple-tv-4k-vs-roku
- [Sky Pod](/demand/nz/brands/sky-pod): Head-to-head: /demand/nz/compare/roku-vs-sky-pod

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Roku: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/roku

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/roku. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.