--- title: "Rogz: search popularity in New Zealand" description: "Rogz makes pet collars, leads and toys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/rogz" publisher: "Brandwave" --- # Rogz: search popularity in New Zealand Rogz makes pet collars, leads and toys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Rogz - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pet accessory brands**: 5.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet accessory brands | 3 | 5.8% | 170 | | Dog collar brands | 5 | 0.61% | 10 | - [Pet accessory brands](/demand/nz/categories/nz-pet-accessory-brands) - [Dog collar brands](/demand/nz/categories/nz-dog-collar-brands) ## Top pet accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rogz was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rogz is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Puchi | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | 8 Paws | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | EzyDog | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Rogz | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | KONG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Petmate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Savic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ferplast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dogit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet accessory brands - Asked ChatGPT "Which pet accessory brand should I buy in New Zealand?": 1. EzyDog - Asked ChatGPT "What are the best pet accessory brands in New Zealand?": 1. Puchi, 2. 8 Paws, 3. EzyDog, 4. Rogz - Asked ChatGPT "What's the best pet accessory brand in New Zealand for dogs and cats?": 1. Puchi, 2. 8 Paws - Searched Google, AI Overview "best pet accessories": 1. EzyDog - Searched Google, AI Overview "pet collars nz": 1. EzyDog Not named in any answer: KONG, Petmate, Savic, Ferplast and Dogit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Rogz changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Rogz in New Zealand fell from 190 to 170. - Across the 12 months ending September 2026, Rogz’s share of searches among pet accessory brands in New Zealand decreased from 6.4% to 5.8%. - Across the 12 months ending September 2026, Rogz’s share of searches among pet accessory brands in New Zealand peaked at 7.1% in February 2026 and was lowest at 4.7% in May 2026. - Across the 12 months ending September 2026, Rogz’s share of searches among dog collar brands in New Zealand increased from 0% to 0.61%. ## How did search popularity change for New Zealand pet accessory brands in September 2026? - In September 2026, EzyDog overtook KONG to become the leader among pet accessory brands in New Zealand, with 42.5% of the searches. - In September 2026, Rogz overtook Petmate to rank 3rd among pet accessory brands in New Zealand, with 5.8% of the searches. - In September 2026, Ferplast overtook Puchi to rank 6th among pet accessory brands in New Zealand, with 1.7% of the searches. - In September 2026, KONG gained share of searches among pet accessory brands in New Zealand, from 38.6% to 42.5%. - In September 2026, Petmate lost share of searches among pet accessory brands in New Zealand, from 12.4% to 2.7%. - In September 2026, Puchi lost share of searches among pet accessory brands in New Zealand, from 2.1% to 1%. ## How did search popularity change for New Zealand dog collar brands in September 2026? - In September 2026, KONG gained share of searches among dog collar brands in New Zealand, from 53% to 54.3%. - In September 2026, Julius-K9 gained share of searches among dog collar brands in New Zealand, from 3% to 4.3%. - In September 2026, Ruffwear gained share of searches among dog collar brands in New Zealand, from 28.6% to 29.3%. - In September 2026, Rogz gained share of searches among dog collar brands in New Zealand, from 0% to 0.61%. - In September 2026, EzyDog lost share of searches among dog collar brands in New Zealand, from 15.5% to 11.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet accessory brands | 190 | 6.4% | 3 | | Nov 2025 | Pet accessory brands | 150 | 5.2% | 3 | | Dec 2025 | Pet accessory brands | 180 | 5.8% | 3 | | Jan 2026 | Pet accessory brands | 200 | 6.7% | 3 | | Feb 2026 | Pet accessory brands | 200 | 7.1% | 4 | | Mar 2026 | Pet accessory brands | 180 | 6% | 4 | | Apr 2026 | Pet accessory brands | 180 | 5.7% | 4 | | May 2026 | Pet accessory brands | 150 | 4.7% | 4 | | Jun 2026 | Pet accessory brands | 160 | 5.6% | 4 | | Jul 2026 | Pet accessory brands | 180 | 5.5% | 3 | | Aug 2026 | Pet accessory brands | 170 | 5% | 4 | | Sep 2026 | Pet accessory brands | 170 | 5.8% | 3 | | Oct 2025 | Dog collar brands | 0 | 0% | 5 | | Nov 2025 | Dog collar brands | 10 | 0.71% | 5 | | Dec 2025 | Dog collar brands | 0 | 0% | 5 | | Jan 2026 | Dog collar brands | 10 | 0.64% | 5 | | Feb 2026 | Dog collar brands | 10 | 0.72% | 5 | | Mar 2026 | Dog collar brands | 10 | 0.65% | 5 | | Apr 2026 | Dog collar brands | 10 | 0.6% | 5 | | May 2026 | Dog collar brands | 0 | 0% | 5 | | Jun 2026 | Dog collar brands | 10 | 0.65% | 5 | | Jul 2026 | Dog collar brands | 10 | 0.59% | 5 | | Aug 2026 | Dog collar brands | 0 | 0% | 5 | | Sep 2026 | Dog collar brands | 10 | 0.61% | 5 | ## How are Rogz’s branded searches counted? Brandwave collects information about searches that people make online using Rogz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “authentic rogz gear” - “rogz” - “rogz ball” - “rogz control harness” - “rogz explore harness” - “rogz for dogs” - “rogz for dogz” - “rogz frisbee” - “rogz grinz ball” - “rogz harness” - “rogz leash” - “rogz lighthouse” ## Which pet accessory brands compete with Rogz? - [EzyDog](/demand/nz/brands/ezydog): Head-to-head: /demand/nz/compare/ezydog-vs-rogz - [KONG](/demand/nz/brands/kong): Head-to-head: /demand/nz/compare/kong-vs-rogz - [Petmate](/demand/nz/brands/petmate): Head-to-head: /demand/nz/compare/petmate-vs-rogz - [Savic](/demand/nz/brands/savic): Head-to-head: /demand/nz/compare/rogz-vs-savic - [Ferplast](/demand/nz/brands/ferplast): Head-to-head: /demand/nz/compare/ferplast-vs-rogz - [Puchi](/demand/nz/brands/puchi) - [Dogit](/demand/nz/brands/dogit) - [8 Paws](/demand/nz/brands/8-paws) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Rogz: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/rogz This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rogz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.