---
title: "RODE: search popularity and Share of Search in New Zealand"
description: "RODE makes microphones sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/rode"
publisher: "Brandwave"
---

# RODE: search popularity and Share of Search in New Zealand

RODE makes microphones sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: RODE
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among microphone brands**: 16.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Microphone brands | 2 | 16.6% | 3.5K |

- [Microphone brands](/demand/nz/categories/nz-microphone-brands)

## How has branded search demand for RODE changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for RODE in New Zealand fell from 3.7K to 3.5K.
- Across the 11 months ending August 2026, RODE’s estimated Share of Search among microphone brands in New Zealand decreased from 20.2% to 16.6%.
- Across the 11 months ending August 2026, RODE’s estimated Share of Search among microphone brands in New Zealand peaked at 22.8% in May 2026 and was lowest at 15.5% in June 2026.

## How did search popularity change for New Zealand microphone brands in August 2026?

- In August 2026, RODE overtook Audio-Technica to rank 2nd among microphone brands in New Zealand, at 16.6%.
- In August 2026, Blue Yeti gained estimated Share of Search among microphone brands in New Zealand, from 4.6% to 6.1%.
- In August 2026, Shure gained estimated Share of Search among microphone brands in New Zealand, from 10.7% to 11.9%.
- In August 2026, Sennheiser lost estimated Share of Search among microphone brands in New Zealand, from 51% to 48.8%.
- In August 2026, Audio-Technica lost estimated Share of Search among microphone brands in New Zealand, from 17.6% to 16.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Microphone brands | 3.7K | 20.2% | 2 |
| Nov 2025 | Microphone brands | 3.4K | 16.4% | 2 |
| Dec 2025 | Microphone brands | 3.3K | 15.6% | 3 |
| Jan 2026 | Microphone brands | 3.1K | 18.2% | 3 |
| Feb 2026 | Microphone brands | 3.2K | 20.7% | 2 |
| Mar 2026 | Microphone brands | 3.6K | 19.8% | 2 |
| Apr 2026 | Microphone brands | 3.3K | 18.6% | 2 |
| May 2026 | Microphone brands | 5K | 22.8% | 2 |
| Jun 2026 | Microphone brands | 3.6K | 15.5% | 3 |
| Jul 2026 | Microphone brands | 3.7K | 16% | 3 |
| Aug 2026 | Microphone brands | 3.5K | 16.6% | 2 |
| Sep 2026 | Microphone brands | — | — | — |

## How is RODE measured?

Brandwave collects information about searches that people make online using RODE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “micro rode nt1 a”
- “rode com”
- “rode microfon”
- “rode near me”
- “rode nt”
- “rode nt usb”
- “rode nt1”
- “rode nz”
- “rode online”
- “rode podcast mic”
- “rode podmic”
- “rode radio mic”
- “rode wireless go”
- “rode wireless go 2”
- “rode wireless pro”

## Which microphone brands compete with RODE?

- [Sennheiser](/demand/nz/brands/sennheiser): Head-to-head: /demand/nz/compare/rode-vs-sennheiser
- [Audio-Technica](/demand/nz/brands/audio-technica): Head-to-head: /demand/nz/compare/audio-technica-vs-rode
- [Shure](/demand/nz/brands/shure): Head-to-head: /demand/nz/compare/rode-vs-shure
- [Blue Yeti](/demand/nz/brands/blue-yeti): Head-to-head: /demand/nz/compare/blue-yeti-vs-rode

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "RODE: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/rode

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rode. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.