---
title: "Rodd & Gunn: search popularity and Share of Search in New Zealand"
description: "Premium menswear brand with New Zealand retail and online stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/rodd-and-gunn"
publisher: "Brandwave"
---

# Rodd & Gunn: search popularity and Share of Search in New Zealand

Premium menswear brand with New Zealand retail and online stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Rodd & Gunn
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among menswear retailers**: 11%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Menswear retailers | 4 | 11% | 22.9K |

- [Menswear retailers](/demand/nz/categories/menswear-retailers)

## How has branded search demand for Rodd & Gunn changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Rodd & Gunn in New Zealand rose from 18.6K to 22.9K.
- Across the 11 months ending August 2026, Rodd & Gunn’s estimated Share of Search among menswear retailers in New Zealand peaked at 12.8% in December 2025 and was lowest at 9.8% in March 2026.
- Across the 11 months ending August 2026, Rodd & Gunn rose from 5th to 4th among menswear retailers in New Zealand.

## How did search popularity change for New Zealand menswear retailers in August 2026?

- In August 2026, I Love Ugly overtook Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, at 19.4%.
- In August 2026, Hallensteins lost estimated Share of Search among menswear retailers in New Zealand, from 33.6% to 29%.
- In August 2026, Rodd & Gunn lost estimated Share of Search among menswear retailers in New Zealand, from 12.6% to 11%.
- In August 2026, Barkers lost estimated Share of Search among menswear retailers in New Zealand, from 12% to 10.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Menswear retailers | 18.6K | 10.8% | 5 |
| Nov 2025 | Menswear retailers | 34K | 11.7% | 4 |
| Dec 2025 | Menswear retailers | 33.8K | 12.8% | 3 |
| Jan 2026 | Menswear retailers | 18.6K | 10.9% | 4 |
| Feb 2026 | Menswear retailers | 18.5K | 12.1% | 3 |
| Mar 2026 | Menswear retailers | 18.6K | 9.8% | 5 |
| Apr 2026 | Menswear retailers | 22.8K | 11.3% | 3 |
| May 2026 | Menswear retailers | 22.9K | 10.8% | 5 |
| Jun 2026 | Menswear retailers | 22.8K | 11.4% | 5 |
| Jul 2026 | Menswear retailers | 22.8K | 12.6% | 3 |
| Aug 2026 | Menswear retailers | 22.9K | 11% | 4 |
| Sep 2026 | Menswear retailers | — | — | — |

## How is Rodd & Gunn measured?

Brandwave collects information about searches that people make online using Rodd & Gunn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “rodd & gunn”
- “rodd and gunn”
- “rodd gunn”
- “roddandgunn”
- “roddgunn”

## Which menswear retailers compete with Rodd & Gunn?

- [Hallensteins](/demand/nz/brands/hallensteins): Head-to-head: /demand/nz/compare/hallensteins-vs-rodd-and-gunn
- [AS Colour](/demand/nz/brands/as-colour): Head-to-head: /demand/nz/compare/as-colour-vs-rodd-and-gunn
- [I Love Ugly](/demand/nz/brands/i-love-ugly): Head-to-head: /demand/nz/compare/i-love-ugly-vs-rodd-and-gunn
- [Barkers](/demand/nz/brands/barkers): Head-to-head: /demand/nz/compare/barkers-vs-rodd-and-gunn
- [Tarocash](/demand/nz/brands/tarocash): Head-to-head: /demand/nz/compare/rodd-and-gunn-vs-tarocash
- [Working Style](/demand/nz/brands/working-style)
- [Industrie](/demand/nz/brands/industrie)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rodd & Gunn: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/rodd-and-gunn

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/rodd-and-gunn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.